Marketing Social Media

Experience Overview

Work Experience

Education

Additional Skills

CAMPBELL LUCE MCNICOL

New York, NY C: 516-***-**** **********@*****.*** Brand Management

Extensive experience in digital brand management

for non profits, international luxury products,

technology start-ups, spirits brands and digital

media start-ups

Experience in the complete process of re-branding

a company

Able to produce effective digital content in line

with a specific brand's voice, tone and mission

Communication And Digital Content Creation

Specializes in storytelling by creating original

written and visual content

Proven ability to create content for cohesive use

across various digital media platforms including

social media, direct marketing campaigns,

websites, advertisements and blogs

Experience communicating directly with clients

and partners on a daily basis

Digital Marketing

Experience in SEO, SEM and e-commerce

Proficient in developing and implementing

targeted social media campaigns (paid and

organic) across Facebook, Instagram, Twitter,

Pinterest and YouTube to drive specific KPI's

including awareness, engagement, growth and

reach

Experience managing weekly direct marketing

campaigns sent to significant subscriber bases

while maintaining above average click through and

open rates

Personal Skills

Team-oriented and interested in collaboration,

while equally capable of working on and

completing projects individually

Observant, detail-oriented and quick to learn

Reliable, focused on meeting deadlines and

comfortable multitasking

Content Producer Aug 2016 to Mar 2017

Mouth Agency - New York City

Director of Content Production (Creative Department) Nov 2015 to Aug 2016 Fevo (formerly Host Committee) - New York City

Content Producer (Creative Department) Jul 2015 to Nov 2015 Host Committee - New York City

Director of Venue Relations (Business Development) Jul 2014 to Jul 2015 Host Committee - New York City

Venue Relations Associate (Business Development) Sep 2013 to Jul 2014 Host Committee - New York City

Marketing Intern Jun 2013 to Sep 2013

InsideHook - New York City

Communications Intern Jun 2012 to Aug 2012

Tasting Table - New York City

BA, History and Language; Concentration in Art History and Spanish Language Studies 2013 Washington College - Chestertown, Maryland

Study Abroad, Australian Literature 2011

Bond University - Gold Coast, Australia

High School Education 2009

St. George's School - Middletown, Rhode Island

Microsoft Word, PowerPoint and Excel; Google Docs, Sheets Cal and Mail SEO and SEM; CMS including WordPress

Leadership And Community Involvement

Email marketing tools including Campaign Monitor and MailChimp Facebook, Instagram, Twitter, YouTube, Pinterest

Facebook Analytics, Google Analytics and Simply Measured Basic HTML, Photoshop and InDesign

Washington College

Washington College Varsity Tennis (2009 - 2013); Team Captain (2011 - 2013); First Team All-Conference Doubles (2011, 2012 and2013); First Team All-Conference Singles (2012 and 2013) Alpha Chi Omega, Beta Pi Chapter - President (2012 - 2013) St. George's School

Elected Head of Student Body (2008-2009)

USSV Geronimo: Crew Member, Fall 2006

Captain of Varsity Tennis and Varsity Ice Hockey (2008, 2009) Other

Alumni Chair for Annual Giving and Alumni Relations; East Woods School - 2015 - Present

Contact this candidate