Erica Holwick

856-***-****

ac0yht@r.postjobfree.com

June 21, 2017

Dear Fourth Technologies Hiring Team,

I think I am a good candidate for the open Social Media Operations Manager position. In my over 8 years of experience (6 of which were in a major media market), I have a proven track record of managing successful projects in the social media, content writing, operations, media/communications and web design fields. Based on the posting, I think that I would be a good fit both professionally and culturally; I love the thought of working to build an already established brand to an even more recognized presence across all media. Here are some highlights from my experience that I feel are relevant to the position:

• Currently manage all aspects of social media for large nursing home and work to find the best ways to reach, drive and track interactions with an audience that is outside the typical social demographic.

• Write and edit content for both websites and social media

• Managed large scale and large budget capital expense projects for the NBC station in the number 4 media market in the country.

• Currently work on major website builds or revamps for a range of small to large companies.

• Currently manage multiple projects simultaneously, ensuring adherence to quality and to completion.

• Worked at my current and past positions to, not only, exceed the initial job requirements, but to continuously take on new responsibilities.

• Continually work in roles where process improvement and training are key. Here are some details about my professional personality:

• I’m organized and love lists and planning.

• I’m personable, like to laugh, have fun; I also take pride in my work and it matters to me that I deliver the best possible outcome to internal and external teams.

• I like to solve problems, I approach them as puzzles and I think creative solutions should never be overlooked.

• I’m a social media junkie with a specific love of Twitter, Pinterest and Facebook, I think social media is an important, ever-evolving way to stay connected to the world.

• Thanks to my education and time spent at a TV station, I am meticulous about the way I communicate – everyone communicates differently; there is a way to approach any situation.

• Reading and learning are important to me. I see new skills as challenges to overcome. Thank you for your consideration and the time you’ve taken to read my cover letter and resume. I look forward to hearing from you.

Best Regards,

Erica

Erica Holwick

856-***-**** ac0yht@r.postjobfree.com www.linkedin.com/in/ericaholwick Experience

Project Manager/Social Media Manager 4/15 – present Sketchfolio, Lafayette, CO

• Manage social media for large retirement facility (Facebook, Twitter, Google+, Pinterest, Yelp, YouTube) o Build monthly content, strategy, and schedule

o Design images in Photoshop for posts

o Manage social interactions with customers/residents/followers o Increased Facebook page likes by 23%, interactions by 304%, organic reach by 86% o Analyze data to measure success of social outreach o Coordinate ad campaigns with media buyers

• Manage web and print design, emails/eNewsletter, ePublication, and small to mid-sized website projects

• Research and analysis for website builds

• Content creation, editing and revising for emails, ePublication articles, website builds

• Development (HTML) support for email builds & ePublications

• Wireframe design support for website builds

• Manage project execution to ensure adherence to budget, schedule, scope and quality standards

• Coordinate project team, management, contractor, customer, vendor or owner interactions and roles on projects Broadcast Operations & Engineering Coordinator 6/08 – 11/14 NBC Philadelphia, Bala Cynwyd, PA

• Project manager for Engineering department

• Tracked and maintained capital improvement/expense project budgets

• Purchaser for Engineering/Operations department and NBC10 capital improvement projects

• Managed a team of 5 people within the Engineering and Operations department

• Created budget PowerPoint presentations

• Assisted viewing public with technical issues involving the NBC10 broadcast signal

• Monitored feeds for interruptions and assisted engineering team in troubleshooting

• Planned meetings and events for Engineering and Operations department and EHS Safety Committee

• Oversaw HR and Environmental Health & Safety projects within the Engineering & Operations dept.

• Managed company purchasing card & fleet finances (33 news vehicles) Consumer Production Assistant 9/07 – 4/08

NBC Philadelphia, Bala Cynwyd, PA

• Produced on-air phone banks on various topics (taxes, health, DTV) for 4pm consumer news show

• Participated in on-air educational segments for 4pm consumer news show

• Planned events and seminars regarding money management and college planning Education

Rutgers, The State University of New Jersey 2004 – 2008

• Bachelor of Arts, Journalism and Media Studies; American History minor Skills

• Highly proficient in Teamwork & Basecamp, internet-based project management systems

• Highly proficient in Microsoft Office Suite

• Highly proficient in Google Suite

• Proficient in WordPress CMS system

• Proficient with Hootsuite social media monitoring

• Proficient with email marketing applications (MS Dynamics Marketing, Constant Contact)

• Proficient in Balsamiq GUI mockup builder application

• Proficient with SRM/SAP; SAM, Car (purchasing); STORM, CFE, TimeKeeper (payroll); Concur (travel/expense)

• Proficient with Atlassian Confluence

• Working knowledge of Google Analytics

• Working knowledge of SEO best practices

• Working knowledge of Adobe InDesign, Photoshop, Premiere, Acrobat, Illustrator, After Effects

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