Social Media Marketing
Resume:
David L. Snelling
Miami Shores, Florida *****
**********@***.***
Education: Bachelor of Arts in Print Journalism from Alabama State University, Montgomery, Alabama.
Public Relations and Marketing Education at Miami-Dade College.
Work Experience:
Six years of a Public Relations and Marketing Consultant experience.
Seventeen years of Print Journalism experience
Top Skills:
* Journalism writing (Associated Press style); writing press releases for media contact to cover events; social media development and online marketing projects; media marketing; and organizing fundraising and special events.
* Creating a series of strategies to reach the media for coverage on special events and development of media market plans to stay in touch with existing clients and potential customers and sponsors; copywriting; Power Point Presentation and White Paper Marketing.
* Social Media Management, managing customers’ accounts and budgets; advertising services; digital marketing (texts, emails, creating blogs, social media pages and webpages); and graphic designs.
* Studying trends and developing strategies to reverse the trends for clients in a competitive market; conducting studies, surveys/polls to develop marketing strategies to meet clients’ goals and objectives.
2017 to Present: Public Relations and Marketing Consultant- Glo Creative
Position: Public Relations and Marketing Consulting
Duties include writing press releases and media pitches, and providing media marketing strategies for digital and online services.
Biggest client is Santorini by Georgios, a Greek and Mediterranean restaurant inside the Hilton Bentley Hotel on South Beach.
2016: Position: Political Consultant with Lead Public Relations- Tony Diaz
Duties included working on political campaigns through online marketing, social media and blogs for State Representative candidate Jason Pizzo, State Senate candidate Dwight Bullard, Miami-Dade School Board candidate Wilbur Tee Holloway, and Community Council candidate Russell Mitchell.
Also arranged social media debates between supporters on the issues, fund-raisers, and endorsements, online marketing, creating digital campaign literature and distribution, and voter outreach programs.
2010 to 2015: Kiskinis Communications Group- John Kiskinis
Position: Public Relations and Marketing Consultant
Duties included writing press releases and publication articles, social media accounts and copywriting for marketing projects with Latin America Corporations.
I also created media marketing plans for that firm’s clients that included the Latin American Builders Association, Dadeland Mall, Arvida Realty Services and Mercedes Benz of North America, the Coconut Grove Arts Festival, Dade Heritage Trust and South Florida International Auto Show and 21 Construction Group.
Political adviser and consultant (freelance duties)
2010: Campaign for Dominique Simon’s bid for state representative
2010: Campaign for Thomas Winebergh’s bid for South Miami City Commission
Duties included: organizing fundraisers, promoting campaigns for social media, advertising, copywriting, organizing social media debates and landing key endorsements.
2009 to 2010: JTS Communications
Position: Public Relations and Marketing coordinator under Juan Sanchez
Duties included writing press releases and publication articles; arranging press conferences; establishing good customer services; correspondence to emails, and letters, new releases and media updates; scheduled and organized meetings with clients and public officials; prepared documentation and presentations for governments and private sectors for projects for roads, building office spaces, strip malls, museum, restaurants and private transportation.
I was also responsible for online marketing for companies and their projects such as ACM Capital Partners’ Building Wealth during a Financial Crisis. The project helped the company land more clients in need of building their credit and reduce their debts with their lenders during the U.S. Recession.
I was put in charge of publishing magazine articles on behalf of the company, social media management and advertisement for Bayside Market Place.
2008-2009: Jefferson East Business Association (JEBA) Media Group
Position: Public Relations and Marketing assistant manager (Internship)- Julia Brown
As an intern, assisted in Public Relations and Marketing campaign for JEBA, a firm specializing in public relations, marketing, advertising, business marketing, writing business proposals for clients seeking partnerships and grants.
I successfully promoted through marketing and copywriting, Jazz in Gardens, the Sparrow, a stage play at the Adrienne Arsht Center for the Performing Arts, and Christal H. Walker's second annual play, and musical Love Equals An Empty Tomb: The Story of Christ's Passion at the Colony Theater on Lincoln Road on Miami Beach on Easter Sunday.
2008: South Florida Commuter Services
Position: Public Relations Writer (Internship)
Duties included: Organizing programs to promote its carpool and vanpool campaign to reduce traffic congestion.
Journalism Experience:
2001 to 2008: Shaw Media
Position: Senior Correspondent/Political Editor
Duties include assigning and editing stories for federal, statewide and local news, creating editorial budget and schedule for six reporters to have their stories published in print, digital and wire services; work with advertising accountants and create budget for the political section of the news service.
Three of our reporters received press awards for their work in 2014 and 2015 for covering the Florida Legislative Session and other statewide news.
1999 to 2001: United Press International
Position: Reporter- Editor Les Jos
Most prominent stories, covering the Florida Governor races, local presidential races, Hurricane George, the AFL-CIO summit on Miami Beach featuring then-Vice President Gore, Secretary of State Madeline Albright's visit to South Florida discussing the state of the economy and other world-related issues.
1997 to 1999: The Miami Herald
Position: Reporter- Editor Jon O’ Neill
Duties included covering education and arts for the Miami Beach section of the community news publication. I also covered local high school sports for the paper’s sports section.
1996 to 1996: The Coral Gables Gazette
Position: Sports Writer
Duties included covering University of Miami's sports programs such as football, baseball and basketball.
The highlight of Mr. Snelling's stint was traveling to Omaha to cover the Hurricanes' baseball team in the College World Series.
Special Note: Long time stringer for The Miami Laker.
Duties included covering local government meetings.
Other freelance jobs include, The Associated Press, The Sun Post, The Miami Today, The Miami Times, South Dade News Leader and Biscayne Times.
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