Marketing Manager
Resume:
SANDY ANLAR
Elgin, IL 60120
*******@*****.***
OVERVIEW
Passionate marketing manager with expertise in market research, competitive analysis, Voice of Customer (VOC), strategic marketing plans, value propositions, product technology maps, alpha/beta tests, business training webcasts, commercialization plans and lead generation strategies. Energetic and creative team leader managing cross-functional teams including product management, engineering, operations and sales. Education includes advanced degrees in both marketing and science.
SKILLS
Ability to present complex marketing information to technical and non-technical individuals.
Expert in understanding end-user behavior, channel models, competitive intelligence and market trends.
Excellent performer under aggressive schedules delivering high quality and timely results.
Developer of marketing plans and strategies based on extensive market research and data analysis.
Effective relationship builder and communicator with product management, engineering, sales teams and customers.
Advanced user of MS Office Suite (Excel, Word, PowerPoint), MS Adobe Suite, Euromonitor Marketing Database & Salesforce CRM.
EXPERIENCE
2014 – 2016 Pentair Corporation Hanover Park, Illinois
Sr. Marketing Manager Global water, fluid, thermal systems and equipment manufacturer
Performed market research and analyses to collect marketing intelligence on industry trends, business drivers and competitive forces in target markets (restaurants, grocery stores, beverage and specialty coffee industry).
Collected VOC in form of comments and surveys. 70% feedback used for a total of 7 new product developments and retrofits.
Developed and implemented strategic marketing plans for the Everpure Filtration Systems and Shurflo Pumps in the Global Foodservice market.
Trained hundreds of national Distributors, Dealers and Global Sales Teams via Webcasts on new products, technology, applications and competition.
Led Alpha/Beta Market Tests and product ideation sessions that launched new products with revenues ranging from $1-5 M.
Designed and executed extensive product commercialization plans including bulletins, brochures, selling guides and more.
Primary Customers: Coca-Cola Company, PepsiCo, Starbucks, McDonalds, Whole Foods and 7-Eleven Convenience Stores.
Products Launched: Claris Ultra, Claris Prime, LVRO Coffee, LVRO Steam, 7CLM+, XCLM+, MRS 20 and DIO.
2010 – Present Career Education Corporation Schaumburg, Illinois
Marketing Instructor On-line Education management company that manages higher learning institutions
Teach on-line business courses using advanced, state-of-the-art educational technology platform, tools and resources.
Skilled in teaching introductory and advanced courses like introduction to marketing, marketing management and business strategies.
Connect student’s current study to real-world applications using project based assignments and link coursework to related disciplines.
Use supplemental on-line learning tools such as voice, camera and pool chat pods, whiteboard, virtual labs, e-exams and e-library.
Attend on-line faculty training sessions, meetings and webinars to enhance faculty performance and increase success.
2005 - 2009 Dovenmuehle Mortgage, Inc. Lake Zurich, Illinois
Training Manager Oldest mortgage banking company in the Midwest
Conducted market research on training programs of financial institutions and analyzed collected competitive marketing intelligence.
Developed and implemented training programs across 15 departments including Customer Service, Collections, Escrow and others.
Designed 20 different new training manuals and updated existing training manuals using new educational tools and resources.
Implemented an electronic training database that reduced training time 50% and increased productivity and efficiency up to 30%.
Incorporated company’s standards and procedures into the training modules improving communication and work consistency by 40%.
1996 – 2001 Lucent Technologies Naperville, Illinois
Sr. Product Marketing Manager Global telecommunications equipment manufacturer
Collected competitive marketing intelligence by working with cross-functional teams and conducted in-depth analysis of the data.
Collaborated with product managers and development engineers in designing and implementing product technology roadmaps.
Partnered with cross-functional teams to develop, implement and launch hardware and software products and services.
Engaged with sales team in preparation and presentation of business proposals with revenues ranging from $5M-90M.
Designed and implemented marketing plans and pricing strategies that increased profitability by $3-5M.
Gave presentations to senior management, sales and customers on product features, benefits and competitive analysis.
Created and maintained marketing collateral and presented the company at tradeshows, events and other exhibitions.
Primary Customers: Verizon, AT&T and Sprint.
Products Launched: XTSI Switch and related software, IBU-DSP Processor, IBU Service Circuits, MF/DMF Circuits, IBU, D3U, PUBI, 3B21D Processor and related software, 5ESS Switch – related hardware and software.
EDUCATION
M.B.A (Marketing) University of Illinois (Chicago, IL)
Master of Science (Biochemistry) Oklahoma State University (Stillwater, OK)
Bachelor of Science (Biology) Middle East Technical University (Ankara, Turkey)
SEMINARS/LECTURES
New York Coffee Festival, September 2015 Gave an industry presentation as guest speaker on “The Importance of Water Chemistry on Coffee Brewing”
Colorado Technical University Workshop, June 2013 Gave a Workshop on “The Market Research Process and Its Importance in Today’s Market Place”
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