Constance Chen 408-***-****
**********@*****.***
SKILL SET
Proficient in Photoshop, Illustrator, Sketch, Power point Hi-fi and lo-fi prototype, sketch flow, user stories, use cases, interaction design, A/B test Well-versed with Digital Asset/Content Management Systems/Content Ingestion System Strong sketching foundation and fine arts practice Strong writing and analysis skill, especially in in-depth reporting, questionnaire design Tableau, JavaScript, CSS, HTML, Java
ONLINE PORTFOLIO h ttps://www.behance.net/chenye09063f70 PROFESSIONAL EXPERIENCE
Content Operation Specialist, App a t L eEco US S an Jose, CA M ay 2 016-now Successfully led development and launch of LeEco’s mobile app in US;
● Came up with product optimization requirements and ensured full implementation;
● Built up content from scratch to market-ready across apps and back-end systems; Drove data metrics related use case design and performance analysis/data visualization; Managed and operated the back-end systems of different Apps (VOD App/Live App); Developed and implemented marketing/promotional activities that drive viewership up by 45% Created and edited multi-page/-section presentations using creative style sheets for BP; UI/UX Designer and Writer S an Jose, CA N ov 2 014- Apr 2016 App icon design for android App and IOS App;
Mobile App interface design; hi-fi and lo-fi mockup and prototyping; Collaborated with startup designers and engineers to develop interactive marketing solutions; Wrote feature and special column for Beijing Automobile News and BAIC Motor News; Sr. Business Journalist a t B AIC Motor Corporation Ltd B eijing, China F eb 2 011 - Jan 2013 Covered business news and interviewed corporate leaders
● Such as: Mercedes-Benz China CEO and Hyundai China CEO; Created overall company internal website structure and designed user interface; Exhibition Designer a t J oailliers Craft Ltd H ong Kong A ug 2 010 - Jan 2011 Designed oversea jewellery fair venues layout/customer tailor jewelry; Wrote project related announcement;
Collaborated with sales team doing the sales analysis; EDUCATION
M.A. in Intercultural Study T he C hinese University of Hong Kong, Hong Kong 2 009-2010 B.A. in Communication C apital University of Economics and Business, Beijing 2 005-2009 LANGUAGE
English Mandarin Cantonese