LEENA SINGHANI
San Jose, CA
*********@*****.*** 408-***-****
www.linkedin.com/in/leenasinghani
PROFESSIONAL SUMMARY
With in-depth knowledge in the field of CRM and Marketing Automation, I have extensive experience in requirements gathering & analysis, requirements planning and management, solution assessment & validation, user acceptance and deployment. I have led projects end-to-end, from inception to deployment with overall project management responsibilities, resulting in very high customer satisfaction and on time delivery. Responsible for complete project lifecycle including strategy, project scoping, planning, execution, risk management and deployment, I have extensive experience with globally distributed cross-functional teams. I am results-oriented, self-motivated & highly adaptable professional, with strong analytical abilities, who strives for perfection. I take pride in having earned respect from my peers and supervisors, for detail-oriented work and maintaining calm in challenging situations. Being a friendly person, I develop trust and work well with cross- functional teams.
SKILLS/EXPERTISE
Business Analysis: Requirements Gathering, Analysis, Elicitation, Communication, Process Improvements, Solution Assessment, and UAT
Project Management: Agile and Waterfall methodologies, Estimation & Project Planning, Execution & Tracking, Coordination across various stake holders, Interfacing with business groups and management, IBM Rational Team Concert (RTC)
CRM & Marketing: IBM Marketing Operations/Campaign/Distributed Marketing; Sales Connect; Siebel Sales/ Service/Marketing
Software Design/Development: HTML, JavaScript, Oracle, MS SQL Server, MS Access, SQLNet, Oracle Client, TIBCO, Siebel VB & Siebel eScript, C, C++, PL/SQL, SQL, Visual Basic, Oracle Stored procedure. PROFESSIONAL EXPERIENCE
QUANTIPLY CORPORATION, Palo Alto, CA Feb 2017 – Present Sr. AML Project Manager (Voluntary Consulting)
Responsible & focused on enhancing the quality of integrated Global AML data and operating platforms. Responsible for assessing, creating and gaining signoff where applicable of Project approval, charter, requirements, schedule, milestones, contact list, communication plan, risks, change control, and post- implementation review. Responsibility details include:
• Facilitate and lead teams on the successful execution and implementation of strategic projects.
• Control projects through the use of project plan and charters to adhere to the “triple constraints”: Time
(schedule), Resources (people and financial) and Scope.
• Follow project management methodology, which includes, but is not limited to: Requirements, Risk, Testing, Architecture & Design, and Production readiness. Apply Change Management methodology as appropriate.
• Troubleshoot and resolve issues on key applications as needed.
• Develop detailed project plans, as well as manage and transparently report on progress status against the plans, to ensure timely completion of special project assignments that vary in scope and level of responsibility while quickly adapting to changing requirements.
• Oversee the ongoing review of projects(s) status; identify risks and developments, recommend and implement solutions as appropriate. Ensure alignment to strategic priorities.
• Methodically plan, analyze and schedule multiple interrelated tasks and / or initiatives based upon their strategic value, scope, schedule and resource requirements.
• Define and oversee required research and analytical tasks to define project requirements, achieve project objectives, acquire data, and ensure high quality execution.
• Analyze requests for feasibility and cost benefit. IBM, San Jose, CA June 2010 – Nov 2016
IT Specialist – Marketing Automation (Business Analysis & Project Management) Responsible for overall release delivery for Marketing Automation software projects including requirement gathering and analysis, design and development oversight, quality assurance, user acceptance and deployment.
• Made BIG improvisations to the UAT process, resulting in reduction of UAT duration from number of days to couple of hours.
• Managed the full project life cycle from requirement gathering to deployment.
• Led various business projects including IBM Watson data integration, Bluemix, Granular preferences, UNICA upgrade to V9, and Integration to Sales Connect.
• Provided technical expertise in the analysis of requirements and internal processes for marketing automation applications.
• Analyzed business requirements, conducted feasibility study & impact assessment, and created epics & user stories per agile methodology ensuring functional & non-functional requirements are met.
• Worked collaboratively with Business and Technical teams for software design & development, meeting business requirements.
o Validated user requirements and led team during execution of functional and regression testing by single handedly creating test scenarios.
• Handled project management activities including requirements negotiation, estimation and planning, tracking and coordination, and defect management. Presented the release to the user community to get their sign off. Was well known & recognized for delivering high quality and on time releases.
• Delivered weekly project status updates to management. ILOG, Sunnyvale, CA June 2007 – May 2010
CRM Architect
Responsible for overall architecture, technical leadership and project management aspects of globally deployed Siebel (CRM application) with users in Americas, APAC & EMEA. The CRM system had about 250+ active users for Siebel Sales, Siebel Service and Siebel Marketing.
• Managed the full life cycle from requirement gathering to deployment. Conducted feasibility study, effort estimation, tracked projects from initiation to successful completion
• Project planning & Control management – Worked collaboratively with stakeholders to define business requirements/specifications and develop the project plan.
• Defined the Siebel release process using Siebel methodologies. Introduced & implemented the UAT process and improved the go-live process defining the cutover activities and release notes.
• Led system integration & migration between ILOG & IBM systems during ILOG acquisition.
• Led all Siebel releases and delivered them on time, with high quality.
• Within a short span of joining ILOG, reduced the open Service Requests to HALF with loads of appreciation from the customers.
• Published and released user and deployment guide including release notes
• Conducted requirement analysis, design & development for various features.
• Provided technical guidance & solutions along with architectural direction, as business demands evolved.
• Interfaced and collaborated with other IT teams
• Prepared training docs & provided end-user training. PRIOR RELEVANT EXPERIENCE (DETAILS AVAILABLE ON REQUEST) NOV 1998 – MARCH 2007
YAHOO INC., Sunnyvale, CA
Project: Siebel Implementation
Designed and developed Ticketing & Global Restructuring Project to simplifying Y! Global tax jurisdictions Network Appliance Inc., Sunnyvale, CA
Project: Siebel Implementation
As a Program Analyst designed and developed critical requirements modifying existing processes for better functionality and ease of use. Designed and Developed Siebel Workflows and developed Oracle views. Mercury Interactive, Sunnyvale, CA
Project: Siebel Implementation & Interfaces
Managed & led various projects and worked on its elements & components from requirements gathering to deployment.
Siebel Systems, Foster City, CA
Project: Siebel Implementation
Served on professional services team, implementing & leading various Siebel projects at client site. EDUCATION, CERTIFICATION & PROFESSIONAL DEVELOPMENT
• Certified Scum Master (CSM) certified.
• Completed 4 day PMP course from PMA.
• Received $10K + 1.5K options from Tom Siebel as one of the best employees at Siebel.
• Master of Science (MS) in Applied Optics from IIT Delhi, India.
• Masters in Physics from University of Delhi, India.
• Received ‘Best Thesis’ award in MS at IIT, New Delhi, India. Developed Software to calculate the aberrations in a lens.
• Siebel Customer Certified.