Link to samples*

Education

M.S. Communications Design

Pratt Institute • Brooklyn, NY • December 2010

B.S. Marketing

University of Connecticut • Storrs, CT • May 2006

Semester Abroad

University of Jordan • Amman, Jordan • Spring 2004 Decisive and adaptable collaborator

Strengths: Learner, Input, Arranger, Individualization, Responsibility

*References are available by request.

Job history

CVS Health: 07/15–04/17

Designer

Design print and digital communications for retail • Collaborate cross-functionally to develop signage, responsive emails and landing pages, banner and print ads, direct mail and planograms CVS Pharmacy, MinuteClinic, Front Store, Retail Decor Hasbro: 02/15–06/15

Sr. Brand Designer

Develop mood and photo style boards • Concept line look

• Design downloadable printable activities for customers • Logo development • Build presentation boards • Packaging • Consumer research online and at FunLab

FurReal Friends, Baby Alive, Easy Bake Oven

Acme United Corporation: 01/14–02/15

Design Specialist

Refresh Westcott® brand by overhauling category & retailer- specific packaging • Design new products by exploring surface treatments, colors, materials, and cost-effective modifications to existing molds • Design logos, sell sheets, PowerPoint templates, product inserts and manuals, advertising • Create product renderings and comps • Develop trend boards

Westcott, Physicians Care, Clauss, Camillus

SignCenter LLC: 06/13–12/13

Project Coordinator

Schedule and oversee production • Quality-assure deliverables • Client service (quoting, interfacing, advising, invoicing) Printers, brokers, Designers, & Resellers in CT, NY, ME, MA, DE, RI, NH Spark Studios LLC: 02/12–02/13

Designer/ Art Director

Develop new products • Work with Asia manufacturers to fulfill sample orders • Build prototypes • Design custom LED animations • Direct product photography shoots • Design packaging and inserts • Design and update company website • Supervise junior team members • Hire vendors

Disney, Universal Studios, Carnival/ Princess/ Norwegian Cruises, Justice, Claire’s Stores

NYC Dept. Of Transportation: 06/08– 05/11

GIS Aide in OCMC/ Technology Unit

Create street, sidewalk, bridge, bike, special event, detour and closure maps • Design and produce manuals for agency-specific applications • Participate in Web Permits site development NYC Contractors, NYC Administrators, The Public

Kantar Millward Brown: 05/06–06/07

Assistant Research Executive

Study brand health and advertising effectiveness by analyzing data and presenting key findings • Train new team members Charmin, Gillette, Green Mountain Coffee Roasters, Armstrong floors, Schick, Playtex, Duracell

LANA ac0mt8@r.postjobfree.com • 203-***-****

Skills

Adobe CC • Microsoft Office • ArcMap • OS X • Windows Conversational Arabic • Basic Spanish & French

Some: HTML, CSS, Sketch, Invision, Webflow • Animation Achievements

Creative developed during a pilot led to visibly increased engagement as event turnout, phone calls and website visits

30 SKU package redesign secured 1 million dollars in added business Coordinated an $80,000 anti-theft signage project for Pitney Bowes Journal packaging design caused multi-million dollar reorder Participated in Green Mountain Coffee Roasters’ first consumer segmentation study

NJPEC Scholarship Recipient

Internships

Gammon Ragonesi Associates: 06/09– 09/09

Package Design Intern

Concept logos and packaging • Retail sign concepts • Photo retouch for signage and catalogs • Build presentation boards Nestle, ABB, Dreyer’s/ Edy’s, Moen, Red Bull

Discovery Networks: 06/05– 08/05

Advertising Sales Intern

Support sales team by collecting and presenting data • Present sales pitch to senior executives: UPS on the Discovery Channel Discovery Channel, TLC, Animal Planet, Travel Channel, FitTV, BBCA

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