D. BRIAN SMITH

*** ******** ***** *********, ********** 92058

760-***-**** ac0iuu@r.postjobfree.com

DIRECTOR OF MARKETING COMMUNICATIONS

Dynamic Marketing Communications Director with more than 20 years of high profile experience. Demonstrated expertise utilizing communications skills for software, Internet, non-profit, educational, media and sports companies to build branding and increase revenues. Proven marketing talent as national sales manager, book author, feature article writer and editor for high profile publications. Skilled at messaging development, conversion marketing, content creation, marketing strategy and managing in-house creative services. Strong marketing and public relations experience increasing company exposure through print, digital and media resources. Solid leadership skills building and directing creative teams to meet company objectives, goals and complete projects.

Marketing Communications Start Ups / Turnarounds Account / Territory Management Budgeting

Sales Cycle Management Technical Writing Web Design Team Leadership / Motivation Negotiations

Presentations Product Marketing Sales Forecasting Event Planning Branding Internet Marketing

Reporting Social Media Public Relations Merchandising Ecommerce Marketing Management

Product Marketing New Product Releases Full Cycle Product Release SEO / SEM Campaigns

Lead Generation Google Analytics Micro-Sites Twitter Facebook Pinterest LinkedIn Stumbleupon

Press Releases Corporate Communication White Papers Automotive Transportation Sports Cycling

Internet Ecommerce YouTube CMS WordPress Joomla Product Roadmap Featured Writer Author

Editor Print / Digital Media Client Relations Needs Assessment Business Development

TREK BICYCLE SUPERSTORES San Marcos, California 2/2016 – Present

Trek, Cannondale, Electra bicycles, components and accessories superstores in San Diego County.

Sales Consultant

Sales Consultant for the largest independent Trek dealer network in the U.S.

Achievements:

Overall winner of the Guru Fit Contest for 2016.

Became a Cannondale Prophet in record time.

Achieved Trek University Ninja status in one month.

Consistent one of the top sales performers in the company.

PELICAN PARTS Harbor City, California 3/2014 – Present

European auto parts web store.

Marketing Technical Editor

Manage freelance writers preparing technical do-it-yourself articles for European automobiles to promote company auto parts website sales.

Achievements:

Guided mechanics preparing how-to, do-it-yourself articles on repairing and maintaining European cars. Worked with mechanics to improve article quality and build solid writing and technical photography team.

Covered Bimmerfest, a national BMW enthusiast’s car show, preparing a 1,500-word article with 75 captioned photos. Wrote article and took pictures for the HRE Performance Wheels Open House building company branding and sales.

Led the Header Project to reformat and repurpose archived articles for publication on the company website. Led to 10% increase in its web sales for the BMW, Mercedes and Porsche categories.

D. BRIAN SMITH Page 2 ac0iuu@r.postjobfree.com

MONTEREY CAR WEEK, AUTOBAHN BUZZ AND REDLINE REVIEW Oceanside, California 12/2008 – Present

Create articles and photography for innovative automotive enthusiast magazines on the Internet.

Owner, Chief Writer/Editor/Photographer

Build and manage specialty car websites for automotive enthusiasts.

Achievements:

Reached 38,000 visitors a day on Autobahn Buzz and 15,000 visitors a day for the Monterey Car Week sites.

CARTECH BOOKS Oceanside, California 12/2009 – 7/2012

One of the leading publishers of how-to automotive titles for the hardcore car enthusiast.

Author

Built a Factory Five Racing Mk4 Cobra roadster replica and wrote a CarTech Book, “How to Build Cobra Kit Cars.” Earned numerous five-star reviews on Amazon and Barnes and Noble.

Achievements:

Built Shelby Cobra replica and wrote book on the process. Wrote book with 516 color photos and 18 chapters to help automotive enthusiasts build or buy Cobra replicas. Expanded kit and component sales.

Met deadline to complete book by Cobra's 50th anniversary for sales promotion and marketing.

TEN / SOURCE INTERLINK MEDIA Placentia, California 2/2003 – 12/2008

Premier Transmedia network including Motor Trend, Automobile, Hot Rod, Surfer, Transworld Skateboarding and GrindTV.

Editor, Acting Editor, Feature Editor

Edited leading bi-monthly car replica publication. Developed feature and how-to technical articles and photography. Photographed magazine covers and supervised art director, managing and copy editors. Hired freelance automotive writers, artists and photographers. Managed magazine’s website and prepared and selected digital content. Performed magazine layout with InDesign and wrote articles and took photographs on replicas, vintage cars and trucks.

Achievements:

Promoted to editor of KIT CAR magazine within two and a half years.

Moved magazine to a full color publication. Convinced Editorial Director and Publisher to pay the additional printing cost for a full color magazine expanding magazine sales.

Secured Ford GT40 replica for main cover over second place competitor. Utilized magazine’s market leadership to offer the cover for the purchase of full page, four-color ads in six consecutive issues. Created bestselling issue featuring the race car on the cover and an article on the replica.

Served as editor of Custom Classic Trucks magazine. Replaced retired editor for six issues before promotion to editor of KIT CAR Magazine.

Prepared article on national custom classic truck show in Dallas, Texas. Convinced builder of the best vintage hot rod truck to go with Custom Classic Trucks magazine resulting in the second bestselling issue in the magazine’s history.

AUTOSMITHS Huntington Beach, California 6/2001 – 2/2003

Articles for automotive, sports, education, and human-interest magazines.

Freelance Writer / Photographer

Submitted and sold article to Cycle! California launching career as a freelance writer.

Achievements:

D. BRIAN SMITH Page 3 ac0iuu@r.postjobfree.com

Pitched ideas to auto enthusiast magazine editors to pre-sell articles. Took digital pictures of auto shows and events.

Prepared press releases for the National Professional Paintball League.

Sold article "A Lost Wanderer Found" to european car magazine. First piece ever published by the magazine on an unrestored car.

ORDERTRUST Billerica, California 6/2000 – 6/2001

E-commerce support services to retailers, dot coms, and brick and mortar businesses for web store startups.

Senior Account Executive - Western States Region

Marketed e-commerce infrastructure services to Western States regional clients.

Achievements:

Met annual sales quota of $1 million by building new business and existing company sales.

Won new $300,000 account with PowerPoint presentation promoting companies ASP service benefits.

NQL SOLUTIONS Santa Ana, California 6/1998 – 6/2000

Internet Software Solutions Company.

National / International Accounts Manager

Licensed software solutions to Fortune 500 companies. Identified potential markets and developed presentations, proposals and handled negotiations to close sales/software license deals with Fortune 500 clients, Independent Software Vendors, Web Portals, and eSolutions Integrators.

Achievements:

Achieved $1 million in sales revenue.

Additional Experience

Corporate Sponsorship Marketing Manager, Natural History Museum of Los Angeles County, Los Angeles, California

EDUCATION

Multiple Subject Teaching Credential with CLAD

San Jose State University, San Jose, California

Bachelor of Arts in Social Science

University of California, Irvine, California

PROFESSIONAL TRAINING

Grand Prix Road Racing Graduate, Bob Bondurant School of High Performance Driving

Certificate in Solutions Sales Certificate

Consultative Sales Certificate

COMPUTER SKILLS

Microsoft Office Suite, InDesign, Aperture

PUBLICATIONS AND PRESENTATIONS

D. BRIAN SMITH Page 4 ac0iuu@r.postjobfree.com

“How to Build Cobra Kit Cars + Buying Used,” Book Author

Factory Five Racing-Produced YouTube video about the book

Hot Rod TV Guest Expert on Shelby American / Superformance GT40 Le Mans Build Episode

PROFESSIONAL ASSOCIATION

Motor Press Guild – largest organization of Professional Automotive Journalists in the western United States member as an Automotive Journalist

Contact this candidate