Contact

ac0i7z@r.postjobfree.com

617-***-****

About Me

With degrees in advertising and

engineering, I bring a unique

combination of analytical and creative.

I am a confident public speaker. I am

extrovert and hence at ease

communicating with all individuals in a

productive manner.

Nikhil Tanna

MS Advertising, Boston University

Media strategy digital marketing ad operations

For more details, check my online resume : www.doyoubuzz.com/nikhil-tanna EXPERIENCE

Self Study Since February 2017

Research Analyst

Applied market research project on 'The effect of ratings on movie box office'. Designing survey on basis of quantitative and qualitative research and analysis through SPSS.

Social data analysis of 10k tweets on a documentary through R and UCINET. The analysis involved text analysis, sentiment analysis, network analysis, unsupervised and supervised machine learning methods.

Boston University AdLab 2016

Account Executive

Primary point of contact for Boston University's Digital Learning Initiative.

Facilitated the execution of creative development of 1 trailer video and 32 graphic images for an online

course on neurobio analysis within the given time frame.

Pixability September 2016 to December 2016

Digital Advertising Intern

Marketing video campaigns across YouTube, Facebook, and Twitter.

Insight studies through data analysis.

Best practices of campaign management through Google AdWords and Facebook Ad Manager.

Internal database management in Excel.

Presentations on industry landscape for company

management.

Stackpole & Partners, Ltd. June 2016 to August 2016 Summer Intern

SWOT analysis for a Hawaiian law firm.

Brand analysis and recommendations for major clients in accounting, human resources, law, and banking industry.

Media planning for a banking client.

EDUCATION

Master of Science, Advertising

Boston University September 2015 to January 2017

-> Received a merit award of $5000 for all semesters.

-> Completed courses on branding, media planning, strategic marketing communications, communication research, data analysis and creative development.

-> GPA: 3.35/4

Bachelor of Technology

Pandit Deendayal Petroleum University 2011 to 2015 SKILLS

Syndicated Media Tools

Nielsen

MRI+

Kantar

Microsoft Excel

Pivottable

vlookup

Advanced formula

Ad Operations

Google AdWords

Facebook Ads

MOAT verify

Secondary Research

LexisNexis, Mintel, IBISWorld

Data Analysis

R: Text analysis, sentiment analysis,

machine learning

SPSS: Chi-Square, t-test, ANOVA

Misc

Google Drive and Calender

Microsoft Word, Powerpoint,

Outlook

Adobe Premier Pro

Resume created on

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