Marketing Microsoft Office

Aziz Syed

Duluth, Georgia

Cell: 414-***-**** ********@*******.***

Analytical-minded with over 8 years of progressive experience in Product Management and Data Analysis with special emphasis on Digital Marketing.

Approachable, friendly and exceptionally helpful, with focus on improving company processes and product features by a data driven approach.

EXPERIENCE:

C2 Education (www.c2educate.com) November 2016-May 2017

Johns Creek, GA Marketing Operations Analyst

Environment: Google Analytics, Adwords, Marketo, Excel, SQL, MS Access, Teleservices, Wordpress, Hootsuite.

Created an ongoing ROI report for Leads gathered through College Fairs and found 20% of Leads being gathered are out of area, thus improved their future selection process for College Fair visits by cutting annual marketing spend by $5000.

Analyzed C2’s teleservices strategy and found discrepancies in data flow, saving the company 9% in lost business from this Lead Channel (~ $6MM gained).

Reported on PPC phone data and revenue across all paid channels each month.

Analyzed website user behavior via Google Analytics and found 72% of visitors visited local center pages, thus introducing local SEO strategy mindset.

Improved the efficiency of adwords marketing strategy by presenting radius findings of enrolled students from center locations, which improved enrollment rate by 4% and reduced adword spend by $4,000 per month.

Produced monthly report across all Lead channels to provide insight for trends, improvements and historical comparisons.

Social Media Reporting- Created monthly reports for all social channels (Facebook & Twitter), and presented findings for impressions, engagements, CTR and other audience insights for boosted posts.

Led QA testing efforts for website and reported all bugs to third party vendor, which eventually improved overall functionality of website.

Responsible for Marketo Reporting on all promotional emails sent to prospects and currently enrolled leads. Increased the seed list by 3% by importing leads from other areas of business that were overlooked.

Created and managed backlog tracker for all marketing department IT needs.

TransUnion Credit Bureau (www.transunion.com) August 2011- October 2016

Atlanta, GA Technical Project Analyst

Environment: MS Excel, MS Visio, MS Project, HP Quality Center, Sharepoint, XML Spy Editor.

Managed daily operations of TransUnion’s web application (RVP) for Auto Insurance carriers.

Configured and developed customized RVP solution for 70% of all customers.

Researched and analyzed data for all technical issues related to the web application.

On boarded clients for Pilot and Production phase by presenting the various product features, metrics options and analysis tools.

Gathered business and functional requirements for clients and managed projects from concept to post implementation phase.

Project managed internal infrastructure projects from concept to completion.

Worked with offshore developers and testers during various project life cycles in agile environment.

Supported Product management and data management projects by providing creative and strategic direction to internal teams.

Responsible for supporting, uploading and maintaining all required digital product asset administration.

Prepared analytic and metric reports that clearly communicated relevant findings and offer creative recommendations for marketing campaign initiatives.

Sente Group (www.sentegroup.com) August 2010- May 2011

Suwanee,GA Business Analyst

Environment: MS Excel, MS Visio, Team Foundation Server, Outlook, SQL server

Tested various Test Resource Management Applications owned by SenteGroup

Coordinated with software developers overseas to bring projects to completion

Updated and maintained Team Foundation Server site with Product backlog items and Bugs.

Created monthly Asset Utilization reports for clients in Excel using pivot tables and graphs.

Documented software requirements using Visio.

Point of Origin Productions Sept 2008- December 2010

Dunwoody, GA Director/ Video Editor

Global Link Logistics February 2008- July 2008

Tucker, GA Business Analyst

Electronic Data Systems August 2006-August 2007

Madison, WI Business Analyst

SandCastle Field Services Jan 2006- July 2006

Brookfield, WI Business Analyst

SKILLS SUMMARY:

Microsoft Office

Wordpress

Business Objects

Axure

Bugzilla

Hootsuite

Toad

XML Spy Editor

HTML

SDLC

Team Foundation Server

SQL

Final Cut Pro Basic

HP Quality Center

Splunk

Google Analytics

Mobile Analytics

Adwords

TeleMarketing

Web Analytics

Marketo Analytics

EDUCATION:

Bachelor of Science- Management Information Systems, Milwaukee School of Engineering.

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