WHITNEY L. MITCHELL

**** ******* ***, #***, ******* Beach, CA 90254

978-***-**** • ac0gll@r.postjobfree.com

OBJECTIVE:

To become a major contributor to a team based, dynamic and goals oriented organization with my demonstrated marketing, sales, account management and communications skills..

EXPERIENCE:

Vice President of Affiliate Marketing

Jan 2017- Present

Solar System Brokers, Denver, CO (remote)

• Responsible for entire set up of Affiliate Network

• Maintain and set up tracking links and reporting

• Work closely with IT and tech team to build campaign

• Responsible for all campaign creatives/monthly billing/day to day communication with partners

• Only POC for Affiliate partners

• Responsible for training and hiring QA team.

• Ownership of all advertising generated revenues

Senior Affiliate Manager

2012- December 2016

Clean Energy Experts, Manhattan Beach, CA

• Responsible for all affiliate relationships and direct POC

• Responsible for all creative designs and optimizations along with our affiliate strategy program

• Track all leads generated and set up all partners through CAKE marketing platform and our own internal platform.

• Complete ownership of all revenues from the affiliate channel (majority in display, email and inbound transfer calls)

• Responsible for monthly invoicing and billing

• Responsible for all Trade Show appearances and all new opportunities

• Analyze, optimize and manage all affiliate partners within the company (CPM, CPA, CPL, CPC, Rev Shares)

• Responsible for growing out and building Clean Energy Experts affiliate program from start date

Director of Advertising

2011-2012

Sometrics, El Segundo, CA

(Acquired by American Express - NYSE: AXP, 2011)

• Direct responsibility for 80 Affiliate Networks

• Primary POC for all marketing relationships

• Ownership of all advertising generated revenues

• Integrate and maintain relationships between direct advertisers and affiliate networks

• Analyze and optimize traffic over 5000 live offers in 150 countries

• Produce weekly executive updates providing actionable information

• Deliver new product offerings to assist AMEX in diversifying revenue

• Define “Serve” product strategy and launch

Business Development Manager/Executive Media Buyer/ Account Manager

2010- 2011

ConsumerTrack, El Segundo, CA

• Promoted lead generation to online publishers and affiliates

• Built marketing partnerships through negotiation and implementation

• Responsible for full campaign knowledge, optimization by working closely with publishing and media buyers

• Launched, tracked, analyzed, and managed the performance of all online initiatives including affiliate programs, email advertising, and banner advertising

• Exceeded monthly revenue and personal initiative goals

• Developed new business relationships for team of seven

• Member of trade show team focused on fostering existing while building new relationships.

Senior Business Development Representative

2009- 2010

Rapid7, El Segundo, CA

• New business development via cold calling and sourcing in a quota based environment

• Managed team meetings, quote generation in a high energy, bull pen environment while maintaining professional business relationships ensuring company growth

• Assisted in hiring and training new team members

• Specialist in high value enterprise accounts

• Top Sales representative recognition in 2009

EDUCATION

University of Massachusetts, 2004 – 2008

Amherst, MA

Bachelor of Arts, Communications & Sociology

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