Rachael Arrington

**** **** ******* ***** ****

Midlothian, VA 23113

Home Phone 804-***-****

Cell Phone 804-***-****

ac0g56@r.postjobfree.com

Skills: Business Development, Market Branding, Marketing Research, Account Management, Project Management, Training, Negotiations, Media Communications, Business Analysis, Course Development, Team Building

Marketing Manager May 2010-present

Global Travel

804-***-****

Develops new business opportunities and expands existing account base. Manages customer

retention and all aspects of client’s account. Develops communications strategy to increase brand awareness, sales and market share in major accounts. Designs and implements strategic marketing campaigns. Leads account management team. Develops client presentations, proposals and focus groups to proactively develop new business opportunities. Ensures maximum sales penetration. Analyzes budgetary data for sales projections and prepares revenue forecasts. Manages advertising program and ad agency relationships. Establishes partnerships with key complimentary organizations to jointly market services. Recruits key partners for complimentary sales opportunities. Drives service innovation programs to introduce new services to reach target markets for expansion. Utilizes team approach to implement relationship building activities, as well as direct response programs such as direct mail and telemarketing programs. Increased service innovation projects and service upgrade revenues over 200%. Manages tradeshow and media communications. Manages internship program for student placement. Teaches seminars on business operations, marketing, and sales.

Business Development Manager Nov. 2000-May 2010

Alliance Financial Services Group

804-***-****

Developed strategic marketing programs to increase sales revenue and to improve service and product sales. Managed brand awareness campaigns. Designed campaign success metrics. Sold mortgage products to key clients and managed the loan process through closing. Negotiated lease agreements based on client needs and credit worthiness. Conducted marketing research to assess competition and to uncover new business opportunities. Analyzed credit data to assess qualifications for loans. Initiated community activities to increase public awareness of the company and its product offerings. Designed sales communications such as brochures, newsletters, marketing briefs, press releases and training manuals. Managed ad agency, architectural, and consulting relationships. Created and delivered presentations to clients and to community groups to increase sales and brand awareness. Recruited candidates for sales and customer service positions. Prepared annual budgets. Implemented direct mail and telemarketing promotions. Managed key client accounts. Utilized focus groups to develop enhanced client services. Conducted marketing research and taught seminars on credit worthiness and financial literacy. Jointly partnered with community and nonprofit organizations to improve knowledge of first time homebuyers.

Strategic Sales Account Manager May 1990-Oct. 2000

Digital Equipment Corporation

804-***-****

Marketed consulting, hardware, software and educational services to new and established accounts. Increased business by 200%. Vertical experience in the telecommunications industry. Lead Project Manager for key accounts. Developed and implemented sales promotions and programs to increase awareness and to generate new business. Won awards for largest sale of computer solutions to improve customer’s billing system. Substantially increased revenue in new and existing accounts. Utilized cross-functional relationships to leverage sales. Achieved highest customer satisfaction ratings for sales accounts. Conducted research on competitive products and services. Developed and implemented regional contribution strategies to maximize charitable program goals. Taught marketing and sales courses to trainees. Managed student internship program and secured corporate placements. Won national marketing awards and competed in international sales competitions.

Awards: Marketing Excellence Awards, Sales Revenue Awards, Client Satisfaction Awards, Marketing Communications Awards, Cross Functional Team Award

Education

B.A. Duke University, Major: English and Sociology

M.B.A. Virginia Commonwealth University, Major: Business Administration

Affiliations

Virginia International Business Council, MBA Association, Academic Advisory Committee, VCU Alumni Association, Duke University Alumni Association, Adjunct Professor

Hobbies

Tennis, Writing, Voice Overs

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