Marketing Manager

LUCIE MILANES

Los Angeles, CA

Cell: 303-***-**** Email: ********@**.***

Marketing Executive

Strategic Marketing - Brand Management - Digital Marketing Award Winning bi-lingual, bi-cultural Strategic Marketing Professional with extensive experience across multiple industries including CPG, Technology, Financial, Pharmaceuticals and Advertising in Global, International and US markets. A passionate, enthusiastic, out-of-the-box creative thinker with strong business acumen and highly developed leadership, planning, team building, communication, digital and offline global marketing skills. Exceptional ability to develop and implement effective, integrated marketing plans to make a difference and grow the business. Specialties

Strategic Planning Product & Brand Management CRM Lead Gen & Management 360 Integrated Marketing Product Launches Advertising & Shopper Marketing Branding Consumer Insights –VOC, UX & UI Public Relations & Corporate Comm. Digital Marketing & Social Media NPD, Stage gate, Six Sigma Sales Enablement Web and Digital Transformation Packaging & Production b2b; b2c; dtc Communications PROFESSIONAL EXPERIENCE

EPSON AMERICA, Inc. Long Beach, CA 2013 – 2016

Director Marketing Communications & Strategy The Americas (US, Canada & Latin America) Developed all strategic Americas marketing communications platforms including brand strategy, positioning, messaging, customer segmentation, customer experience, advertising, public relations, lead management and analytics. Epson is a

$2.9B global innovative leader and solutions provider for business, industry and consumers. Led team of 80 with $100M budget. Responsible for all product lines and the Epson brand across the Americas: Printers, Projectors, Augmented Reality, Robotics, Scanners, Sensing Devices, POS systems, Mobile POS, Ink, Epson Rewards, Web, Mobile and E Commerce. Integrated The Americas Marketing Team (US, Canada and Latin America) as one organization and led the team to deliver 360 plans and campaigns for all product lines across all countries. (Integrated Digital Marketing plans and offline)

• Redefined the MarCom process to support all product lines and verticals to drive core and new business growth.

• Developed and implemented 360 integrated marketing plans across all business units, verticals, geographic areas and MarCom disciplines including: advertising, media, digital marketing, content, web, paid search, video marketing, production, social media, email marketing, sales enablement & commercial marketing, merchandising, packaging, account specific shopper marketing, training, specialized niche marketing, webinars, customer relationship marketing, tradeshows, public relations, corporate communications, experiential and special events. Led global web redesign.

• Developed the Epson Brand Campaign, hired new PR firm and created key events such as Ecotank’s Swimming in Ink and Epson Digital Couture Fashion Week, increasing purchase intent by 30% and likeability by 9 points.

• Designed EcoTank brand for global launch. Launched EcoTank line in Times Square attracting media attention and dramatically increasing exposure in Fortune Magazine and Wall Street Journal with Epson “shifting the market”.

• Achieved market leadership across categories and regions: #1 Projector, #1 SuperTank Printer, #1 Collaboration Projector, #1 POS System; managed global sponsorships and web re-platform.

• Received Awards in 2015 and 2016: American Advertising Award - “Print your Legacy Campaign” and “EcoTank launch Campaign” - PC Mag, IT World, CRN Tech Innovators, American Business Awards, among others.

• Recognized by CEO and Leadership with multiple Innovation, Partnership Leadership Awards 2014, 2015, and 2016. CRICKET COMMUNICATIONS, Inc. Denver, CO 2010 - 2012 Sr. Marketing Manager - National Retail Lead

Integrated Shopper Marketing and Customer Specific Marketing Communications plans - Cross Product.

• Developed marketing strategy working with the sales and product teams to expand Cricket’s National Retail business.

• Created annual plans for new and existing accounts to drive the business by integrating in Store, Packaging, Merchandising, Advertising, Social Media, Digital, Public Relations, OOH, Events and Tradeshows.

• Generated new business by driving the expansion into: Best Buy, Dollar General, Kmart, Target, Amazon & HSN.

• Drove business growth achieving a 156% growth at Best Buy, 173% growth at Walmart; Top 5 best Seller at Amazon.

• Played a key role in the development of the Muve Music brand and marketing plan that was the fastest growing award winning music platform (cloud based) recognized by CES, CTIA, AMA, EFFIE and multiple publications.

• Received CEO Award in 2011 for developing and driving the Muve Music platform MarCom. LUCIE MILANES PAGE 2

WESTERN UNION, Denver, CO 2009 - 2010

Sr. Marketing Manager

• Developed Integrated Marketing Communication Plans that were account specific for all corridors within US: Domestic markets - Hispanic and Outbound (Europe, India, Pakistan, Middle East, Caribbean and Asia).

• Drove business growth achieving a 5% increase across all segments.

• Generated over 1B impressions in PR during Holiday promotion with Wyclef Jean.

• Transitioned digital strategy to behavioral targeting, significantly improving CTR.

• Migrated all 6 Media agencies to new Work Horse Media Tools software integrating planning and reporting nationally by DMA, Corridor and Strategic Accounts.

• Developed Marketing Portal Intranet site, a Central repository of all marketing campaigns across the Americas.

• Achieved Global Brand Performance Award in 2009 by CEO; honored with Excellence and Passion Awards. THE COMEX GROUP, Denver, CO 2008 – 2009

National Marketing VP, National Marketing Director Developed the national strategic marketing plan for the ffourth largest architectural paint company in The Americas with

$2.1B revenues. Reported directly to the CEO and led a team of 25 people across all companies in US and Canada.

• Launched first National Commercial Product line, Ultratech, with 226 SKU’s and an Industrial line,

• Developed sundries category optimization plan with national campaign generating cost savings; and re-branding.

• Developed the national marketing and promotions plan including the launch of a reward program. KELLOGG COMPANY, Denver, CO 2005 – 2008

Marketing Manager Customer Specific Marketing – General & Multi Cultural Markets

• Developed the promotional annual plan for the Western Region Key accounts: Albertsons/SUPERVALU, Safeway/Vons, Food City, Unified, HEB, Grocer’s Supply, Food Maxx, Savemart, for all business units: Morning Foods, Snacks and Frozen.

• Provided creative strategic business solutions grounded in national, quarterly, and brand promotions, category management, consumer trends, shopping patterns, and in-market research information driving incremental business. SUNBEAM, Boca Raton, FL 2002 – 2005

Global Product Manager (US Retail Business)

• Managed and developed solid product innovation in the grinder, espresso, burr mills and tea categories.

• Doubled sales for key category in one year. Increased sales in other two categories by 86% and 11% respectively. NOVO NORDISK, Florida, US 1999 – 2002

Commercial Director - Business Development Director / Marketing Director (2/2001 –5/2002) Marketing Director, Marketing Manager (1/1999 – 4/2000) Managed all marketing teams across the Latin American Region (Mexico, Central America, The Caribbean and South America) for this global healthcare company, a leader in diabetes care, hemophilia, human growth hormone and hormone replacement therapy pharmaceuticals. Integrated plan with European Headquarters plans and objectives.

• Developed integrated business and marketing plan for the region for all four-product categories. Managed all marketing planning across the region including innovative pre-launch, launch planning and implementation.

• Worked closely with Distributors, Sales Team, Opinion Leaders, Speakers Program, Patient Associations, Channels, Governments, Regulatory, Headquarters and Global teams. Involved with Patient Associations across Latin America.

• Launched Global Branding across The Americas for NovoNorm oral antidiabetic product. UNILEVER, Puerto Rico 1997 – 1998

Product Manager

Developed and implemented marketing plans for Pond’s, Vaseline Intensive Care Lotion, and Vaseline Petroleum Jelly.

• Doubled sales within one year, a record for the Pond’s brand; grew sales 200% in Walgreen’s and Wal-Mart. J. WALTER THOMPSON (Marti.Flores. Prieto & Wachtel), Puerto Rico 1991 – 1997 Account Supervisor, Account Director; Sr. Account Executive, New Business Strategic Planning Coordinator

• Developed Marketing Communications Plans for Unilever, SC Johnson Wax, Kraft, and Nestle, among others.

• Grew business with $30M+ in new business over three years in US Hispanic and PR markets. EDUCATION

MBA Marketing - Interamerican University, San Juan, PR BA Communications (Advertising/Visual Arts) - Loyola University, New Orleans, LA Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - Columbia Business School/Emeritus Digital Strategies for Business: Leading the Next Generation Enterprise – Columbia Business School/Emeritus

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