Graphic Design Specialist

Design and Production Director at The Alexandria Times (11/14 through April 2017)

Led direction of design and production of a 24-48 page weekly newspaper with print run of 19,300, worked with sales team to create static and interactive digital ads, email marketing, rate cards/sell sheets, special section directories and trained design interns.

Graphic Designer at American Academy of Otolaryngology (03/11 through 09/14)

Led daily creative design and production across eight business units for a surgeons member organization. Created integrated campaigns including branding print, digital and event marketing assets for annual conference, membership renewal and retention, and licensing.

Graphic Design Support Specialist for The Boss Group (03/10 through 3/11)

Contract work at American Physical Therapy Association and Air Line Pilots Association in Herndon, VA on various print and digital projects. Produced branded conference collateral, long format documents, interactive pdfs, digital signage, banner ads and presentations.

Production Specialist at United States Postal Service (02/08 through 02/10)

Contractor for Brand Equity and Retail Licensing departments at U.S. Post Office headquar- ters. Created print and web advertising, web promotions, retail pop displays, core publications, branding graphics, style guides, first day of issue ceremony collateral, public awareness pieces, USPS newsletters, internal presentations and report. Helped build an extensive library of 50,000+ scalable digital assets of US Postage Stamps, edited murals, paintings and photos.

Owner, Lead Designer of Wherewithal Design (07/01 through 07/07)

Provided creative direction and development in ongoing relationships to a variety of national and local industries as sole-proprietor. Created integrated collateral including branding, adver- tising, websites, and promotions for fundraising and capital campaigns of $50,000 – $500,000+. Led design of event collateral for private and public events of 25,000 – 100,000+ attendees.

Special Projects Designer at Society for Human Resource Management (11/97 through 07/01) Responsible for the design and mangement of $500,000+ in high-end print and multimedia special projects annually for the world’s largest HR organization to a membership base of 160,000+. Initiated in-house multimedia presentations and email marketing.

Assistant Art Director at Insight Magazine (07/96 through 11/97)

Responsible for layout, design and hiring of illustrators and photographers for pagination and production of weekly newsmagazine to 85,000+ subscribers. Collaborated with sales team on promotions, advertising and media kit to increase subscriptions by 13%. Graphic Designer at The Washington Times (06/95 through 07/96) Research, art direction, design and layout of print ready files for the Weekend and Food Feature sections of The Washington Times – a four-color national daily newspaper with a subscription base of 100,000+.

Recognition

6 Virginia Press Association (VPA) awards for excellence in advertising design, specialty section design, layout, and art direction for a weekly newspaper. (2015 and 2016) 2 Folio Awards for Excellence in Magazine Design (1997)

Skill Set

Adobe CC Programs: InDesign Photoshop Illustrator Acrobat Premiere Pro Bridge Flash Dreamweaver

Microsoft Programs: Word PowerPoint Excel

Web Programs: HTML CSS WordPress MailChimp GetResponse

Education

B.S. in Graphic Design, College of St. Rose, Albany, NY Magna cum Laude

Advanced Multimedia, MICA, Baltimore, MD

Advanced Flash, Westlake Training, Arlington, VA

Illustration Apprentice, Diefendorf, Taylor, and Payne Illustration Studios, Albany, NY

Illustration Major, S.U.N.Y. at Buffalo

DESIGN FOR PRINT & WEB

Jennifer Powell

Graphic Design Specialist

https://jenniferpowell.myportfolio.com *********@*****.*** 703-***-****

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