Marketing Microsoft Office
Resume:
MARYELLEN BECHER
********@*****.***
CAREER SUMMARY
Communications strategist with expertise in generating revenue from digital and event-based promotions. EXPERIENCE
MOMENTUM FUNDING, Boca Raton, FL
Director of Marketing 2015 - 2017
Plaintiff pre-settlement funding company
Created and implemented communications plan, with focus on lead generation and conversion, resulting in 200+% growth in attorney response rate. Secured high-profile media placements and elevated social media engagement. Developed key conference and vendor event materials, e-blasts and press releases to support all B2B marketing efforts. Established use of Salesforce CRM system to track ROI. PUBLIC RELATIONS/MARKETING, Boca Raton, FL
Consultant 2012 - 2015
Led public relations and marketing plan development -- emphasis on traditional and social/digital exposure – for broad range of consumer and philanthropic brands including National Beverage Corporation’s LaCroix Sparkling Water, Susan G. Komen Miami/Ft. Lauderdale Race for the Cure and Rouge24 branding. Developed mom/health “mocktail” promotion and media program for LaCroix, a catalyst to its #3 category position, passing Perrier and San Pellegrino. ZIMMERMAN ADVERTISING, Fort Lauderdale, FL
Director of Communications 2011 - 2012
14th largest U.S. advertising agency, an Omnicom company Drove visibility for the agency within key traditional media vehicles such as The New York Times, Bloomberg Businessweek, trade publications and local press. Edited internal and external marketing materials. Managed inter-department staff. Coordinated Chairman’s speaking engagements, as well as presentation and speech writing, initiated and engaged Chairman in social media conversations on relevant digital platforms.
CONGREGATON B’NAI ISRAEL, Boca Raton, FL 2009 - 2011 Director of Programming and Communications
950-member Reform Synagogue
Planned and executed advertising campaigns, marketing and communications programs, resulting in 150% increase in event participation. Developed and implemented strategic positioning. Managed 100+ volunteers. Led re-branding efforts for all departments. Website manager. Served as spokesperson. PUBLIC RELATIONS/MARKETING, Boca Raton, FL 1997 - 2009 Consultant
Generated media exposure and created special events for clients and organizations including Steinberg Global Asset Management, Fish Consulting, Jewish Federation of South Palm Beach County, Personics Labs, and Pine Crest School.
EDUCATION
St. John’s University, New York City, Bachelor of Science, Communication Arts SOFTWARE
Microsoft Office: Excel, Outlook, PowerPoint, Word Constant Contact: Email Marketing, including graphic design Salesforce: CRM
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