Senior level strategic digital marketing and communications expert

Cisco Systems, San Jose Global Communications Manager

Jan 2012 – Present cisco.com

• Develop and implement an integrated global communications plan to advance brand identity and broaden awareness across key stakeholder audiences.

• Create and execute a thought leadership strategy that enables executives to cultivate and enhance meaningful relationships with targeted, high-level external audiences. Visit Cisco Success Hub for content examples.

• Event management including budget management, project plan management, event promotion and measurement.

Apptology, Folsom Co-Founder

June 2009 – Dec 2011 apptology.com

• Instrumental in establishing Apptology branding and developing the SMB market with lightweight mobile applications.

• Implemented strategic marketing initiatives, sales programs and pricing strategies to grow the start-up to a profitable business. Energizer, Costa Mesa Director of Marketing

Jan 2010 – Nov 2011 energizer.com/

• Managed & orchestrated creative and branding for global teams including product management, sales management.

• Produced sales tools including mobile demos, data sheets, case studies, presentations, product demos, retail solutions, websites.

• Monthly reports on competition, media coverage, website analytics and social media insights tracking behaviors and trends. Aspera, Emeryville Director of Marketing (Aspera was Acquired by IBM in 2014) Jan 2006 – Dec 2009 asperasoft.com/

• Established the value propositions and overall branding for the SAAS Cloud and storage product offering.

• Brand development included audience profiling, positioning, visual style and voice.

• Defined buying experience in sales programs and partner strategies. MAVRIC Media, Sacramento Co-Founder

Jan 1999 – Dec 2005 (Technology was exclusively licensed to Disney Animation Studios in 2005)

Asset Factory, Mountain View Co-Founder

June 1996 – Dec 1998 (Company was acquired by Newtek in 1998)

• Established and executed annual B2B marketing and sales plan.

• Business development activities with production studios.

• Communication strategies and media outreach activities.

• Acquisition integration activities.

Experience

Dana F. Smith ***************@*****.*** 916-***-**** Favorite Quote

“Freedom’s just another word for

nothing left to lose” Janis Joplin

Most Proud Of

Philosophy

Look at the bright side and know that

whatever life gives you, it is a gift!

Personal

Acute ability to problem solve and optimize

challenging situations.

Career

I have helped establish a Customer

Success practice at Cisco that has

positively affected profit margins build

recurring revenue generation.

Best Trait

I am loyal as a dog and dedicated to the

end. I will always get the job done!

Key Words That Describe Me

Entrepreneur, Self Starter, Collaborator,

Strategic, Creative, Problem Solver,

Innovative, Best Practice, Results Driven,

Completer, Action-Oriented, Resourceful,

Mother, Friendly

Education

B. A. Communication Studies

B. A. Journalism CSU, Sacramento

C.I.D. William School of Design, Sacramento

For further information about my experience and the companies I have worked with, please see my LinkedIn profile with career highlights and recommendations and my portfolio can be viewed on My Website. Communications

Marketing

Strategy

Data Analysis

Design

Time

Spend

Strategic, results oriented written and

visual communications developing

thought leadership content focused on

technology, process innovation, value

creation, customer experience and

industry transformation across digital,

mobile and web-based platforms

Contact this candidate