Content and Social Media Marketing

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Janis Alano

A communications degree holder with two years of experience the field of journalism and communications, versed in content creation and editing, media communication, industry relations, digital marketing, content marketing, brand management, social media management, campaign conceptualization and execution, strategic analysis and data tracking.

EMPLOYMENT

June 2016 - May 2017 Content writer, editor

Comm&Sense, Inc.

+ Under the advertising agency’s e ditorial team

o Works with the team to determine objectives and target goals set by brand clients

o Meets with clients to create a content calendar

o Previews edited materials and before submitting or publishing deliverables

o Writes content on a wide array of topics that covers different industries like health and banking

o Conducts interviews with key personnel

o Created video articles as per the client's’ instructions

+ Under the advertising agency’s venture into p ublications o Writes, edits and proofreads content for the company’s publication arm with its own set of target audiences

o Sat on the forefront of the launch of the company’s publications department and served as the sole writer for its first website, Power Philippines, and for over two months, singlehandedly did the following:

Curated and developed communication materials for all of the brand's channels, including interviewing, editing, proofreading

Coordinated with a news stringer to generate content for online publication focused on the country’s energy sector

Created original content and special reports based on current issues surrounding the energy sector

See articles here: h ttp://powerphilippines.com/author/janis-alano/ o Served as Power Philippines’ h ead writer and editor, responsible for creating the website’s communication and marketing strategies in coordination with the Communications Director

o Works with the publication team as a s taff writer t o create content for other websites ran by the company:

See articles here: h ttp://canto.ph/author/canto_janis/

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See articles here: h ttp://selfmade.ph/author/janis/ o Also wrote content for websites with a focus on the Philippines’ mining industry, music landscape, health and wellness, and a news commentary blog -- all of which are yet to be launched.

o Wrote scripts for video articles posted on the various websites under the publication arm

Created video articles using Movavi Video Suite

● See video articles (dated November 2016 to March 2017) for Power Philippines here:

https://www.facebook.com/powerphl/videos

● See video articles (dated October 27 and November 3, 2016, and videos from November 17 to December 22,

2016) for Canto here:

https://www.facebook.com/pg/cantophilippines/videos June 2016 - May 2017 S o cial media manager, communications and marketing strategist Comm&Sense, Inc.

+ As P ower Philippines’ social media manager

o Handled content published on Power Philippines’s website and postings on its social media networks

o Monitored website traffic and performance with Google Analytics and Wordpress Jetpack

o Built audiences and online communities through content marketing and promoted articles to specific sets of audiences within the Philippine energy sector, with a focus on growing and engaging its Facebook community

Headed the website’s efforts to raise page likes to over 12,000 by December 2016.

o Determined content to be used for ad campaigns, as well as each campaign’s target audience, posting schedules and budget o Monitored the impact of digital campaigns per social media network and created monthly reports on all online campaigns executed

+ As P ower Philippines’ communications and marketing strategist o Worked with the Communications Director on the research, development and implementation of various marketing strategies across different digital platforms to raise brand awareness (organic and paid search, SEO, social media, content curation)

o Initiated efforts to reach out to key partners in the industry sans paid advertising

Four months after Power Philippines’ launch, singlehandedly closed a media partnership for a two-day exhibition and conference attended by the biggest companies and prominent business leaders in the industry

Partnered with a leading distribution utility and several power companies for special projects to promote their brands via

+63-918-***-**** **********@*****.***

Power Philippines’ social media networks

● Following positive results of the publication’s efforts, my team managed to get one company to sign with the

advertising arm of Comm&Sense Inc. and is currently an ad hoc client

June 2015 - May 2016 Photojournalist

Reuters

+ Worked as a photo stringer covering various topics n Metro Manila, from politics, religion, health, including former President Aquino’s last State of the Nation Address, the Feast of the Black Nazarene, the Asia-Pacific Economic Cooperation in 2015, the 2016 electoral campaign, protests and feature stories

+ Wrote captions for photos taken by both myself and other photographers in the team

+ Conducted and transcribed interviews with subjects while assisting the photography head of the company in their assignments both in and out of Metro Manila

o See photos here:

http://pictures.reuters.com/C.aspx?VP3=SearchResult&VBID=2C0FCIO A3H0JE&SMLS=1&RW=1280&RH=591

May - June 2015 Intern

R euters

+ Tasked to do research on various assignments

+ Conducted and transcribed interviews with subjects SKILLS

News writing, news scriptwriting, copy editing, content writing, feature writing, creative writing, press releases, reporting, interviewing, transcription, proofreading, research, photography, social media management, branded management, website management, audience development, editorial content, press and media relations, digital marketing, content marketing, campaign conceptualization and execution, data tracking Buffer, Microsoft Office, Wordpress, SEO, Google Adwords, Google Analytics, Facebook Ads, Facebook Insights

TRADEMARKS

Proven written and nonverbal communication skills

Adaptive and easy to work with

Can work both independently and as part of a team

Sound knowledge and understanding of current events

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Time management

Critical thinking

Can work under pressure

GROWTH

2016 UST Journalism Society, Business Journalism Workshop 2015 Ateneo de Manila University, Junior Form Function and Class The United States Embassy in Manila, Seminar on Photojournalism and the Future of Visual Storytelling

2014 TomasinoWeb and University of Santo Tomas, Blogcon UST Journalism Society, Inquirer Conversations

University of Santo Tomas, J.O.Y. 1st Metrobank Lecture Series in Journalism EDUCATION

2012 - 2016 Bachelor of Arts in Journalism – University of Santo Tomas BASIC INFORMATION

Address 8020-C Honradez Street, Barangay Olympia, Makati City, 1207 Birthday July 16, 1996

Nationality Filipino

Language spoken English, Filipino

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