Marketing Web Developer

Mike Watson ****@*****************.***

714-***-**** • 12693 Nicklaus Lane, Tustin, CA 92782

experienced

skilled

educated

Bachelor of Fine Arts in Painting from Boston University Spring 2008 Intersect Consulting, Inc. - Lead Web Developer November 2006-January 2009 Clients

Intersect Consulting Inc.

Black Business Network

Responsibilities

• Developed & Designed business websites for clients and in-house operations

• Produced wire frame mock-ups for client to preview look and feel

• Implemented Wordpress CMS to allow for easy updates Eloqua 9/10, SFDC, HTML, CSS, JQuery, Javascript, Bootstrap, PHP, Wordpress, Adobe Dreamweaver, Flash, Photoshop, Illustrator, Actionscript 2/3, Microsoft Office Suite Los Angeles Times - Marketing Web Developer September 2010-August 2012 Clients

Los Angeles Times

Responsibilities

• Maintained microsites utilizing Wordpress CMS

• Developed HTML emails for various marketing campaigns

• Developed & Designed animated Flash banner Ads

Experian - Global Demand Operations Lead Technology Architect August 2012-April 2014 Clients

Experian

Responsibilities

• Spearheaded progressive profiling process to support EDQ/EMS automated nurturing campaign execution

• Developed first responsive email / landing page combination for Digital Marketer campaign. In collaboration with various BUs, standardized responsive email marketing design approach

• Optimized Eloqua based processes for various business groups in B2B marketing

• Trained marketers in workflow automation, segmentation and other marketing automated processes The Fit Life - Chief Technical Officer/Co-Founder January 2014-October 2015 Clients

Taco Bell

Heidrick & Struggles

Sun Edison

Senn Delaney

Responsibilities

• Developed health & wellness software from the ground up, utilized as a portal to track a variety of health markers

• Clearly communicated with variety of clients in a wide range of industries

• Maintained & optimized current software while developing new features

• Coded HTML emails with actionable content to create highest possible user engagement MarketOne International - Solutions Engineer October 2015 - Present Clients

Caterpillar

Adobe

AT&T

Lexis Nexis

BlueCoat

Responsibilities

• Collaborate with multiple teams, across 3 companies, to develop automated nurture campaign including multiple program & campaign canvases, blind form submissions, CDOs and custom reporting.

• Implement automated event registration process with SFDC integration utilizing autosynchs, CDOs and program builder

• Architect and build complex solutions leveraging Eloqua Marketing Automation, CRM systems

• Technical design, configuration, implementation, and customization of Eloqua’s automated marketing tool and associated technologies

• Support and consult on new automated marketing efforts

• Develop/implement best practices in automated demand generation summary

Resourceful Marketing Automation Engineer with a background in front-end web development. Experience working with a wide variety of industries in both internal & client facing capacities. Known for communication skills allowing for translation between both technical & non-technical resources. Well versed in analytical problem solving, time management & rapid deliverability.

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