Customer Service Sales
Resume:
Rosemarie Gibson
***********@*****.***
Summary
Experienced event planner with extensive record of project management, planning, producing, promoting and negotiating subcontracts for over 85 trade shows, conferences and athletic events. Grew a fledgling event business into a $1 million brand in five years with over half a million attendees. Produced up to 12 events annually with competing deadlines and priorities. Managed event suppliers including negotiating contracts, performance review and budget management. R esponsible for creation and monitoring of logistics, F&B, AV, transportation, housing, created online registration, pre and post event attendee communications and event master timeline. C reated RFP in CVent. M anaged onsite staff and up to 80 volunteers. Built relationships with sponsors, vendors; guest liaison. Events featured medical professionals from Scripps Healthcare and UCSD. Worked closely with health care professional to integrate them into our event content. Monitored expenses, checked invoices and created wrap-up report including ROI analysis. Work Experience
Wiz Marketing, Inc., VP Event Planning and Production 2004 to Present
● Created, marketed and produced a consumer show - the H ead to Toe Women’s Expo. The event debuted in San Diego and was successfully replicated in Orange County and Pasadena with attendance up to of 20,000.
● Developed and marketed conferences that included a panel of speakers, breakout sessions, exhibitors and food and beverage.
● Managed event suppliers including negotiating contracts, performance review and budget management. R esponsible for creation and monitoring of budget, logistics, F&B, AV, transportation, setting up online registration, onsite registration, pre and post event attendee communications and event master timeline.
● Produced a series of events that debuted in San Diego and successfully expanded to Los Angeles, Las Vegas, San Francisco East Bay and Sacramento
● Set-up registration websites, updated event websites, experience with creating RFP in CVent
● Event sponsors include Scripps Healthcare, Sharp Healthcare, UCSD Health, General Motors, Ralphs Grocery and Nintendo. Served as point of contact with account representatives.
● Events featured medical professionals from Scripps Healthcare and UCSD. Worked closely with health care professional to integrate them into our event content.
● Oversaw event activities to ensure sponsors, guests and vendors’ needs were exceeded
● Integral member of public relations team that garnered over 160 television, newspapers and magazines interviews
● Initiated the creative content, production process and negotiated over $1 million in network television, radio, newspaper, magazine, social and digital media advertising Rosemarie Gibson
Sa n Diego Union-Tribune, Display Advertising Account Manager 1 990 - 2004
● Consultative s ales: print and digital advertising. Consistent top performer exceeding sales goals for 12 of 14 years.
● Account management of retail, hospitality and entertainment accounts with annual contracts of up to
$150,000 that were client direct and through advertising agencies. Responsible for generating $1.8 million annually.
● Selected as part of elite team to develop process improvement in efficiency and customer service. The recommendations included working in small pods/teams. The result: better customer service, more accuracy (which means fewer credits and write-offs).
● Created new advertising products to bring additional revenue from existing clients. Worked closely with Sale Manager, creative designers and production in a team setting. Education
Bachelor of Arts in Journalism, San Diego State University Computer Software and Applications
Dropbox, Wix, Google docs, Smartdraw, Filemaker Pro, Constant Contact, PowerPoint, Excel, Microsoft Office training/user, Facebook. Event planning and registration platforms: CVent, Eventbrite, Active, Redpodium. Over 500 hours of additional training that has included Contracts and Negotiations, Budgeting, ROI Analysis, Consultative Sales, Research, Team Building, Cultural Sensitivity. Additional Experience and Skills
Staff Hiring and Volunteer Recruitment, Travel Arrangements, Transportation Coordination and Room Blocks, BEO, F&B, Site Selection, RFP Development in CVent, Mentoring, Floor Plan Design, Blog Marketing, Content Development, Logistics, Timelines, Social Media Advertising, Public Relations, Team Building, Consultative Sales, AV Equipment and Auxiliary Services, Media Spokesperson, Set-up Online Registration, Guest Services, Copywriting, Editing, Market Segmentation, Website Maintenance, Media Buyer, Advertising Agency Liaison, Site Selection, Self-directed and Creative Critical Thinker. Volunteer Involvement
Community Closet for Sharp Health. Worked to support Sharp’s efforts to collect clothing donations for ER patients. Contacted race directors in the community to donate surplus shirts following each race. UCSD Volunteer 50. Member of SPRITES, a mother and daughter organization in East County, that volunteers and raises money for charities throughout San Diego. Member of Benefit Committee that raised $25,000 through annual benefit event. Volunteer for Makua Gala and member of decor team. The gala annual event raised
$125,000.
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