Marketing Manager
Resume:
I am a seasoned marketing communications and public relations professional with 20 years of experience. As the enclosed resume indicates, I have successfully built my career by working within various industries and business environments ranging from start-up companies to large corporations. I believe that my breadth of experience and drive to perform has afforded me the opportunity to become a well-rounded marketing leader that easily adapts to diverse business settings.
I have proven to communicate and foster relationships with senior leadership and core teams to execute successful marketing strategies and campaigns. I consistently make solid contributions to businesses and have been rewarded for my achievements with multiple promotions, including a recent promotion from Director of Marketing to Vice President of Marketing within several months of stepping into the role.
I have led both small and large marketing teams, provided mentorship and guidance, and have helped mold individuals (from interns to senior managers) into job promotions and fulfilling careers. I have established skills in market analysis, strategic planning and forecasting, budget and resource allocation, project management, digital marketing (including marketing automation, demand generation, and SEO/PPC), campaign management, public and media relations, trade show and large event coordination, advertising, graphic design, and collateral development.
My background indicates alignment with the various requisites that you are seeking in a candidate and the combination of my experience and knowledge provides for the ideal prospect for the position. Please take a moment and review my LinkedIn profile for further detail regarding my professional experience: https://www.linkedin.com/in/carynpratt/. Thank you for your time, attention, and consideration of my resume and interview request.
Sincerely,
-Caryn
Caryn Pratt
**********@*******.***
CARYN PRATT
**********@*******.***
Seasoned marketing and public relations professional with 20 years of experience managing all aspects of marketing, corporate communications, and public relations with an emphasis on messaging, positioning, and brand management. Varied experience working within diverse industries and business environments including start-up and mid-sized companies as well as large corporations. Broad skillset includes the ability to build strategic marketing plans as well as drive the management and execution of the tactical aspects of implementing a successful marketing program.
Proven skills in market analysis, strategic planning and forecasting, budget and resource allocation, project management, public and media relations, trade show and large event coordination (including speaking panels and keynote engagements), advertising, graphic design, collateral development, digital marketing (marketing automation, demand generation, SEO/PPC), direct mail, and social media. Effective project management proficiency including interpretation of the goals of executive management, determination of objectives, identification of resources, formulation of implementation plans, establishment of project milestones and time line, collaboration with team members, and communication of project progress.
PROFESSIONAL EXPERIENCE:
DIRECTOR OF MARKETING
Rivet Works, Inc. (July 2014-August 2015)
Built a marketing plan to drive awareness of the business away from the consumer towards enterprise level buyers (realigning product pricing structure from $5-10K to $75-100K).
First campaign exceeded expectations with a response rate that outpaced industry standards. Received phone calls and emails from Fortune 500 company executives (C-level and Senior VP-level) impressed with the unique characteristics and quality of the campaign, leading to the opportunity to pitch the product.
Promoted from Director of Marketing to Vice President of Marketing within 7 months of employment. [NOTE: Served in the VP role only 5 months before going out on medical leave for back surgery following a not-at-fault car accident (now I’m running and doing cartwheels again so it’s time to return to work!). Since the company was running low on funding, they rolled up marketing into sales and eliminated my entire department.]
SENIOR MARKETING MANAGER
Launch Marketing Agency (June 2013-July 2014)
Managed, developed, and executed integrated marketing strategies for key accounts.
Designed effective marketing campaigns, differentiated the client from competition, and targeted key market space for multiple clients ranging from retail businesses to a cyber-security company.
Successfully recruited from the agency by Rivet, a key customer, to a marketing leadership role.
SENIOR MANAGER, MARKETING COMMUNICATIONS
Independent Contractor (February 2001-2013)
At this time in my career I was raising children, so I chose to perform part-time contract services ranging from developing marketing strategies and tactical plans for start-up companies to executing global marketing programs for large corporations. Specialized in messaging, positioning, and brand management.
Most recent full-time consultant role was with Autodesk, Inc. as the Senior Manager, Marketing Communications for the Global Subscription and Support division. Launched premier services program targeted towards the most elite 1% of the company customer base (estimated $50M in revenue in the first year and $150M within three years). Created and executed a global sales promotion campaign that was rolled-out within one week of the concept’s inception.
CORPORATE COMMUNICATIONS MANAGER
QuestLink Technology, Inc. (June 2000-February 2001)
Responsible for internal and external communications including development and integration of the corporate communications strategy and plan.
Developed and implemented campaigns for product launch marketing strategies designed to extend brand into new markets, across business units and within existing markets.
Company was acquired and post-merger was unsuccessful, resulting in the entire company shutting down.
CORPORATE COMMUNICATIONS MANAGER
Silicon Metrics Corporation (May 1998-June 2000)
Key member of the executive management team directly involved in strategic planning, quarterly presentations to the board of directors, and regular operations reviews.
Initiated company name change (prior to first product launch), determined new name, facilitated legal name change process, executed new identity development and implementation process (from creation of new logo to overall look-and-feel of company image). Successfully accomplished transition within six weeks of inception.
Media relations experience from local television to CNN and from trade publications to national magazines. Strong relationships with industry analysts and editors.
MARKETING MANAGER
Lowney Associates (August 1997-May 2008)
Responsible for entire scope of strategic business and marketing planning efforts including analyzing and forecasting new market trends, and translating executive objectives into a cohesive marketing business plan.
PROJECT ASSISTANT
Qualcomm, Incorporated (July 1995-August 1997)
Managed project planning and scheduling for Qualcomm’s engineering department and responsible for compiling, analyzing, and presenting technical data including cost analysis and budgets.
MARKETING ASSISTANT
PharMingen Corporation (January 1994-July 1995)
Served on marketing strategy committee responsible for creating, developing, and producing trade show and advertising campaigns.
Wrote press releases, brochures, technical bulletins, newsletters, and all other marketing materials.
EDUCATION:
UNIVERSITY OF SAN DIEGO
Bachelor of Arts Degree
DE ANZA COLLEGE
Marketing Management Certification
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