Project Manager

Rahul Ravulapati, MBA

**** **** **** **** ***** Pleasanton, CA 94566

408-***-**** ***********@*****.***

Professional Profile

I am a Project Management professional with 1+ years of experience in strategic project planning and development. I have

experience in supplier/vendor management, procurement & purchasing, PO management and contract management. In

addition, prior experience includes managing the supply chain and product materials resourcing.

Professional Experience

Online Marketing Programs Manager

Teampany Communication Agency San Francisco, CA May 2013-Present

• Online Marketing Programs Manager doing freelance work on a project-to-project basis overseeing all marketing and

communications efforts in a collaborative environment with a team of 3-5 members working for small businesses and startup

companies with limited budgets to market their product/s or service/s and bring their assets into light to be in public's radar.

• Assist in designing lead-generation programs, lead-nurturing programs, customer research and automated communications programs

and promotions.

• Creating, structuring and executing online advertising programs to generate new leads for the organization.

• Create, execute and manage online demand generation programs in alignment with organization’s core marketing strategy.

• Create and launch e-mail marketing programs to drive leads and prospects for their products and/or services.

Project Manager I

Aditazz Inc. San Bruno, CA March 2012-April 2013

• Project manager within the Supply Chain Management department, focused on prefabrication and automation operations, managing,

tracking, overseeing and executing various critical milestones and deliverables in Supply Chain Management efforts.

• Responsible and accountable for the coordinated management of prefabricated wall panels project in alignment with company’s

strategic business objectives.

• Vendor/Supplier management oversight involving building relationships and partnerships to create better value proposition for the

company, acted as a central point of communication liaison, established rapport, and maintained communication with stakeholders at

multiple levels, both internally and externally.

• Oversaw PO management, invoices, and contract management.

• Maintained regular status reports on a bi-weekly basis to deliver on vision and is kept to agreed-on scope.

• Supervised contract development and award agreements between vendors and company.

• Material resources planning to ensure adequate quantity of materials are in stock to meet production needs.

• Developed project timelines as well as facilitated team planning meetings to ensure team member shared appropriate information to

ensure timely execution of milestones and deliverables to align with product launch deadline.

Marketing Programs Manager

R&R Food Industries San Ramon, CA July 2009-March 2012

• Increased business Top Line revenue by average 20% Year/Year as a direct result of implementing well designed marketing

initiatives and driving up storefront customer foot traffic.

• Managed Baja Fresh Mexican Grill marketing efforts, oversee their QSR (Quick Service Restaurant) strategic marketing roadmap

and execution for East Bay Area.

• Built campaigns and lead-nurturing programs using Marketo, setup and execute tactical tasks associated with customized e-mail

campaigns.

• Created Point-of-Purchase (POP) posters and display marketing collaterals (banners, fliers, mailers) to influence customers’ dining

out behavior through market research centered on eating habits in a B2C environment.

• Variable advertising through email campaigns, banners/posters and direct mail, customer focused promotions, on-going public

relations and competitive landscape activity analysis.

• Analyzed customer research, current market conditions and trends and competitor information to formulate appropriate marketing

efforts.

• Event marketing - local events/conventions/tradeshows.

• Direct marketing initiatives to monitor scaling of marketing efforts within allocated quarterly budgets.

• Evaluated and analyzed acute market reactions to advertising programs, product packaging and formulation to ensure the timely

adjustment of marketing strategy and plans to meet changing market landscape and competitive conditions.

• Provided internal marketing channel consultancy to recommend best-fit solutions to meeting marketing and business objectives.

Marketing Specialist

Ryhan Estate Vineyards Livermore, CA May 2004-June 2009

• Canvassing (face-to-face marketing) that has driven Demand Generation, which resulted in 25% increase in annual Top Line

revenue.

• Executed innovative marketing campaigns and strategies including direct marketing (display, print, direct mail), digital/online

marketing (Email, SEO, SEM, PPC, Website, Social Media platforms) for Lead Generation and Demand Generation.

• Created and launched email marketing campaigns using Constant Contact tool for lead-nurturing programs.

• Analyzed the data from email marketing programs and subsequent reconciliation reporting to develop internal best practices.

• Used Google Analytics to generate detailed statistics about gauging website traffic and traffic sources.

• Measured conversion rate that ended up in a sale, all for the purposes of understanding, assessing, optimizing and improving the

effectiveness of the website.

• Used Google Analytics (GA) to track visitors from all referrers, including search engines and social networks, direct visits and

referring sites as well as to see what keywords are bringing the most visitors to the website page.

• Utilized paid advertisements like Google Ad Words to display specific Ads on Google, PPC strategy to drive demand generation.

• Establishment of KPI (Key Performance Indicators) in measuring the success of PPC campaign by examining elements like Clicks,

Impressions, Click Thru Rate (CTR), Spend, Conversions, Conversion Rate and Cost Per Conversion.

• A/B Testing implemented in website, email campaigns and advertising optimizations to measure the impact that changes have on

metrics (i.e. sign-ups, leads, purchases, etc.)

• Social Media marketing using Constant Contact to run promotions and offers on company Facebook page. Monitored the page

traffic and clicks per view of Ads.

• Driving force behind the development and design of winery website to offer optimal user friendly experience.

• Collaboratively managed marketing budget proposals and tracking with all involved parties.

• Created and deployed a lead capture page on company website to capture contact information of prospects.

• Market Research Analysis – interpret raw data into meaningful and impactful online campaigns & printed collaterals in a B2C/B2B

environment.

• Executed Event Marketing initiatives, event communications and post-event reporting, and made recommendations on future events.

• Website Content Management, updating online literature to be fresh, relevant, impactful and engaging to the visitors of the website.

• Written, edited and proofread wide array of marketing materials, newsletters, pamphlets, brochures, blogs, web content, etc., to

increase marketing efficacy and captivate the target audience.

Technical Proficiency

• Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), Photoshop, Adobe Illustrator, InDesign, Dreamweaver, Outlook,

Windows XP, Vista, 7, 8, Mac OS X.

• Microsoft Dynamics CRM, Salesforce CRM, Weebly, Optimizely, Constant Contact, Marketo, Clarizen, Smartsheet, JIRA, Egnyte.

Education

• California State University-Sacramento

Masters in Business Administration (MBA)

• University of California-Davis

Bachelor of Science (B.S.) in Neurobiology, Physiology and Behavior (NPB)

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