Marketing Sales

Scott McClure

*** * ****** ********, ** *****

***************@*****.*** 619-***-**** cell

Senior Marketing Director

Strategic Planning & Business Development

EXECUTIVE SUMMARY

Innovative and high-performing Marketing Director with extensive experience

optimizing product offerings, spurring revenue growth, and improving

competitive marketplace visibility. Proven track record of success in

sales, operations, strategic planning, and product marketing across retail,

non-profit, healthcare, and real estate industries. Consistently delivers

exemplary results in driving corporate sales and marketing partnerships.

Adept at collaborating with cross-functional teams to ensure top-flight

performance. Communicative leader with expert ability to provide

consultative leadership and optimal team management.

Areas of Expertise

Program Development - Marketing Campaigns - Media Relations - Strategic

Partnerships - Sales - Client Relations & Development

Market Awareness & Development - Advertising & Branding - Process

Improvement - Project Management - Executive Presentations

Professional Experience

Freelance Consulting Enterprise - San Diego, CA 2012 to Present

Marketing & Sales Consultant

Engaged to develop and execute customized marketing strategies and programs

that raise company visibility within regional & national marketplace.

Author marketing, editorial, and advertorial content, including email and

direct-mail campaigns, branding, website copy, and industry tradeshow

materials. Prospect new client accounts to generate sustainable growth and

optimize client service offerings. Representative projects include:

. Davis Street Land Company: Re-engaged as consultant by previous employer

to develop strategic marketing initiatives and press campaigns. Authored

press release profiling recent acquisition of key property in downtown

Chicago. Distributed release to targeted media list, using established

media partners to position national news coverage in trade publications.

Raised company visibility under tight deadline prior to key industry

conference.

. New Horizons Senior Move Management: Created marketing and collateral

materials for San Diego-based enterprise focused on managing housing

transitions in elder-care industry. Created and developed web presence,

logo, mobile, outdoor, and company branding across print, online, and

direct-mail platforms.

. Wellspring Assisted Living Communities: Developed marketing and

collateral materials for private Assisted Living corporation. Created

image-driven marketing materials to support company's Southern California

market-entry initiatives.

The Mall at Green Hills/Davis Street Land Co./The Taubman Company -

Nashville, TN 2003 to 2012

Industry-leading developer of retail shopping mall properties across coast-

to-coast national markets.

Center Marketing & Sponsorship Director [2003 to 2012]

Managed local marketing and sponsorship campaigns for regional shopping

center recognized as premier upscale and luxury retail destination in the

Southern-Midwest market. Singlehandedly oversaw design and implementation

of marketing programs across print, radio, television, online, outdoor, and

social media platforms. Strengthened strategic business sponsorships by

fostering relationships with key sponsors in the automotive, healthcare,

and financial sectors. Directed marketing personnel in deployment and

utilization of comprehensive marketing strategies. Coordinated marketing

department conversion after acquisition by The Taubman Company, redesigning

and strengthening protocols for recruiting, training, and professional

development.

. Increased sales-per-square-foot 100% by driving innovative marketing-

campaign materials that established The Mall at Green Hills as premier

regional shopping destination. Property's $700 sales-per-square-foot

average ranks it as one of the top shopping centers in the Southeast.

. Dramatically raised mall visibility by coordinating Liz Claiborne-managed

fashion show hosted by television fashion personality Tim Gunn.

Interfaced with LC Marketing Director to create free public event focused

on LC brands within mall location, including Lucky Brand Jeans, Kate

Spade, and Juicy Couture. Orchestrated scheduling to allow Mr. Gunn to

host distinct events across three mall properties, including re-

engagement two years after initial appearance during Nashville Fashion

Week.

. Introduced and managed mall gift card program, generating $5.5M+ in gift

card revenue and increasing gift-card purchases by 7% by creating

television and retail-partner promotion that allowed mall customers to

receive $100 voucher to David Yurman boutique after gift-card purchase of

$250+. Program generated $60K in incremental revenue for David Yurman

within four weeks.

. Negotiated $2.5M+ in value-added media promotions for property expansions

and ongoing center activities.

. Served on Executive Management Team to successfully coordinate $560M

acquisition of The Mall at Green Hills and The Gardens on El Paseo/El

Paseo Village by The Taubman Company during final year of engagement.

Corporate Marketing Director - Davis Street Land Company [2007 to 2011]

In-parallel to duties as Center Marketing Director, recruited to create and

execute marketing programs for privately held Chicago-based retail real

estate enterprise. Developed and implemented corporate marketing programs

for retail real estate industry, authoring advertising materials while

optimizing media relations and increasing visibility. Positioned company

within International Council of Shopping Centers [ICSC]. Managed Marketing

Directors of individual retail locations across four states. Designed and

executed grand-opening marketing programs for retail-center developments

and expansions. Drafted and maintained marketing plans and budgets,

ensuring program alignment with corporate objectives.

. Negotiated $2M+ in value-added media promotions for portfolio shopping

centers.

. Generated national media coverage for dynamic roster of corporate

development and expansion projects.

Additional Professional Experience

Freelance Marketing Consulting Enterprise - Nashville, TN (2001 to 2003)

Vice President of Marketing, North America - Hilo Hattie, The Store of

Hawaii - Honolulu, HI (2001)

Center Marketing Director - Opry Mills Mall - Nashville, TN (1999 to 2001)

Vice President of Marketing & Development - Cumberland Science Museum -

Nashville, TN (1996 to 1999)

Marketing Coordinator - United Way of Middle Tennessee - Nashville, TN

(1995 to 1996)

Production Coordinator - National Federation of Independent Business -

Nashville, TN (1994)

Marketing Officer - Third National Bank [Sun Trust] - Nashville, TN (1991

to 1994)

Education

Bachelor of Science in Journalism - University of Tennessee at Knoxville -

Knoxville, TN (1987 to 1991)

Community Engagement

Co-Founder - Nashville Fashion Week

2011 Inductee - Tennessee State Museum [Community Program Development]

Founder - Raising Jeremiah [Water Well-Building Program in Liberia, West

Africa]

Volunteer - Nashville Fashion Week, United Way of Middle Tennessee,

Salvation Army, and Buddies of Nashville

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