Chhaya Anand
New York, *****
***********@*****.***
(Mobile) 510-***-****
Objective
Seeking an Web Project Manager position that will leverage my experience in successfully
managing the end-to-end process with web-based operations in both agile and waterfall
environments. As well as, facilitating in the development, implementation, deployment and QA
testing methodologies to launch marketing products and promotional campaigns successfully on
a global site.
Education
• MBA, concentration in Marketing, California State University Hayward - 05/05.
• Bachelor of Science, concentration in MIS (Management Information Systems), San
Jose State University – 06/01.
Technical Skills
• HTML, XML, Javascript, PHP, CSS, JQuery, XSL, APIs, Drupal, CARP, Endeca,
Pagebuilder, Idjit Deployment Platform, Omniture, Perforce, Rally, Hansoft, Devtrack,
Microsoft Project, Visio, Infopath, Excel, Sharepoint
Professional Experience
Emblem Health (DBI Staffing)
Web Project Manager 3/13 - Present
• Responsible for managing the performance of large size technical and business project
for the state of NY Health Insurance Exchange
• Managing the technical direction of the HIX project through the requirement gathering,
design, implementation and testing in accordance with project objectives
• Coordinating business and IT team members to reach unified project goals for an on-time
and on-budget project delivery
• Responsible for producing status reports and conducting status meetings as well as
facilitating issue resolution and risk management sessions between IT and business
Web MD – New York City, NY
Senior Technical Project Manager (Interactive Portfolio) 7/12 – 1/13
• Worked with the team following agile methodologies to determine and execute timeline
around deliverables based on current product roadmap and available resources such as
design, content, engineering, development and QA
• Leveraged the use of Rally to plan, prioritize, and monitor tasks, user stories and team
capacity for each given sprint
• Delivered engaging, informative, well-organized presentations on a weekly basis for
project status on the Interactive portfolio (Food and Fitness Planner, Recipe Finder,
Vaccine Tracker, Symptom Checker, and Healthy Beauty Lifestyle Tracks)
• Successfully managed to complete the launch of three large projects in 12/12
1. Food and Fitness Planner: Business goal to enhance look and feel of FFP to
provide customers with improved user experience and to accommodate all new
product and sponsor requirements (Project managed the front end and back end
implementation with product expectations through launch)
Recipe Finder: Goal for 2012 to deliver increased SEO value and enhanced user
2.
experience (project managed front end and backend developlment in
coordination with programming, editorial, ad ops, search and multiple groups for
product launch)
3. Heat Map Symptom Checker – Client Reckitt Benckiser Revenue (project
managed back-end implementation in coordination with DBA and engineering)
• Managed schedules, project scope, assets, and overall project organization to ensure
requirements and project delivery dates were clearly communicated, understood and
executed upon both internally and externally
• Effectively and efficiently planned and prioritized all resources working across related
projects based on scope of work and actively monitored project risks
• Responsible for being able to foresee and identify potential problems and proactively
identify solutions to address them in advance
• Resolved and escalated issues in a timely fashion and helped the team clear any
blocking issues on a daily basis
• Communicated and documented project status and strategic recommendations to team
members and senior management on a regular basis; escalated issues accordingly
• Conducted project deliverable sign-off and proactively identify opportunities for
improvement to all process and tools used in the execution of project activities
• Facilitated team meetings effectively and responsible for holding regular status meetings
with project team
• Post launch of a project follow up on resolving open issues and post production/technical
issues that may arise
Electronic Arts – Redwood City, CA
Web Operations Project Manager (www.pogo.com) 8/09 – 7/12
Project Management for UK and US: Web Content
• Responsible for a consistent and disciplined end-to-end (concept-to-launch) release
process in an agile environment that includes maintaining accurate project schedules that
integrate all cross-functional plans and timelines.
• Project managing web requests for product launches between Marketing and IT and
monitoring the progress to ensure they meet the deadline prior to release schedule.
• Managing the ‘Master’ release plan for a public site, www.pogo.com, to ensure all product
launches and marketing placements go live on time and bug free.
• Working closely with and communicating with product managers, quality assurance
testers, marketing, web developers and engineers, as a part of a cross-functional team,
to ensure the successful development of pogo products, and marketing campaigns.
• Main technical point of contact on projects between Marketing and web developers where
explaining complex ideas clearly and managing expectations between the two teams is
necessary in understanding requirements needed for product implementation
• Hosting and driving program meetings with cross-functional teams to ensure the
development process for products is successfully launched.
• Identifying resources and requirements, including assignment of cross-functional team
responsibilities and task priorities.
• Ensure all project documentation is on schedule and under revision control.
Project Management for US and UK: Site development
• Working closely with product managers, web development teams and producers to detail
features and design capabilities; this includes contributing to, and reviewing
product/marketing requirement documents.
• Taking requirements from PRDs and working closely with engineering to implement and
drive features and product specifications for the site.
• Providing feature clarification (visual design, graphic design, layout, typography, color,
icon development, web template functionality) and team counsel throughout the
development cycle, refining features as necessary.
• Works closely with development, product management, and technical support to ensure
that the quality objectives of all projects are met within schedule constraints
• Clearly communicates QA results, concerns, and project status to the management team
and other stakeholders in a timely manner
Manage US and UK: Content Management Tool (CARP)
• Worked with engineers from the beginning stage in developing Pogo’s content
management tool (CARP) which controls all content that goes live on the site.
• Continuously working with engineers to manage and enhance the content management
tool (CARP) to improve operation support on production.
• Provide documentation and training to other business teams within Pogo on using CARP
(internal content management tool)
• Working closely with engineering on a weekly basis to implement features into the
content management tool (CARP) used to deploy to production.
Quality Assurance: Testing, Coding, Troubleshooting and Deployments
• Applying prioritization, risk management strategies and contingencies to meet changing
business needs, including day to day problem solving/issue resolution for production
emergencies, as well as providing escalation of issues, as appropriate, in a timely
manner.
• Proficient in XML, HTML and QA testing of content prior to deployment on production.
Data Analytics: Omniture & Microstrategy
• Develop and manage an online dashboard for retrieving (bi-weekly) business-critical
analytics data for marketing and executives.
• Optimizing the website for key performance metrics for all marketing placements using
Omniture.
• Tracking DAUs for all pogo games, on a weekly basis
TiVo Inc. – Alivso, CA
Web Marketing Manager 12/07 – 8/09
• Responsible for managing and driving web content for tivo.com to inform users on
different TiVo products, features available on DVR and remote, accessories, partner
features and product availability on TiVo and where consumers can buy the product.
(Used waterfall methodologies).
• Project managed the creation of TiVo’s product collateral and content for www.tivo.com
(from concept to production), product marketing, partner and channel marketing.
• Responsible for successfully managing various strategic initiatives including tier-1
contracts, partner promotions, and collateral for major product launches (TiVo HD, Excel).
• Managing the process of linking TiVo’s partnering trends to partner marketing and
advertising/promotional strategies.
• Worked closely and project managed graphic designers and vendors to ensure high
quality collateral production, as well as directly contributing to the scripting/messaging of
the content.
• Reviewed weekly data received from Internal DB in trends for TiVo accessories,
Rhapsody, TiVo Desktop Downloads, Photobucket, and Amazon unbox.