Joseph A. Lawrence

Wheeling, Illinois

847-***-****

abxsbn@r.postjobfree.com

http://www.josephallanlawrence.com

PROFILE:

EXPERIENCE: Image specialist with a background in graphic design, digital editing, web design/development, marketing and video production.

DESIGN SKILLS: Detail-oriented project manager who creates eye-catching brand design for print and digital collateral.

FLEXIBILITY: Versatile team player who takes on added responsibilities, quickly learns new skills, and supports co-workers.

EXPERIENCE:

GRAPHIC & WEB DESIGNER (contract employee), 2012-Present

• INT Creative (Buffalo Grove, IL)

A variety of projects including designing product labels, web images, web banners, business cards. Coding html in websites, including mobile design. Creating html emails for bulk emails.

WEB DESIGNER (contract employee), 2013-Present

• A Great American Balloon Company (Winnetka, IL)

Updating and redesigning four business websites including optimizing content (SEO). Revamping the social media sites and managing their presence. Creating graphics and images for the websites. Designed new company logos. Devising promotional flyers and business cards. Video editing customer promotional videos.

GRAPHIC & WEB DESIGNER (contract employee), 2011-2013

• UMcDeal (Park Ridge, IL)

Developed and refined images used in advertising by a daily deal website. Conceptualized 5-7 different image sets for each client’s ads, including placement of taglines. Retouched and adjusted images. Created typography to fit ad layout. Designed web backgrounds and online menus for retail establishments. Created direct mail pieces in print publications.

GRAPHIC & WEB DESIGNER (contract position), 2012

• Ione, Inc. (Niles, IL)

Created graphics for existing website and social media sites for an online retailer. Designed weekly email blasts. Maintenance of website with HTML and admin panel. Posted material on Twitter, Facebook, and YouTube. Edited videos for the company's YouTube channel.

SENIOR GRAPHIC DESIGNER & MARKETING MANAGER, 1993-2011

• Pittsburgh Reporting Service (Pittsburgh, PA, 2008-2011)

• Powers, Garrison & Hughes (Pittsburgh, PA, 1993-2008)

Graphic & Web Design/Digital Editing: Developed concepts to fit the theme of various advertisements, marketing materials, and websites. Prepared formats and layout for print brochures, postcards, notecards, business cards, labels and ad inserts. Edited images, including retouching and resizing. Ad layout design for print and web publications. Enhanced photo exhibits used during court proceedings.

• Constructed and managed websites for two companies, including page layout, designing web images, forms, drop down menus, uploading embedded video and SEO.

• Created company newsletters (print and PDF).

• Designed mailers to optimize messages while controlling costs.

Marketing: Identified potential clients and how to reach them. Coordinated projects for the production of marketing materials, overseeing design, layout, and formatting. Wrote ad copy and headlines to fit the company’s messaging strategy and industry language. Collaborated with senior staff to generate new ideas and refine messages. Solicited feedback from clients to identify strengths and use them in copy. Organized mass mailings and email campaigns. Developed databases to track marketing information.

• Achieved #1 ranking in several search engines for the industry category (court reporting) in the Pittsburgh Market.

Videographer Duties: Recorded meetings, transferred DV to digital and edited for video playback for use at trial. PowerPoint presentations. Managed videographers.

EDUCATION:

ART INSTITUTE OF PITTSBURGH Pittsburgh, Pennsylvania

Associate Degree: Music & Video Business

TECHNICAL SKILLS:

Adobe CS5.5: Illustrator, Photoshop, InDesign, Dreamweaver (HTML5/CSS3), Edge Animate, Fireworks, Premiere Pro, Audition

Microsoft: Publisher, Access, Excel, Word, PowerPoint, FrontPage

QuarkXpress

Mac & PC Proficient with basic experience in JQuery and JavaScript.

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