Management Design

Jason Treulich

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626-***-**** *****@**************.*** Profile:

linkedin.com/in/jasontreulich Work Samples: pinterest.com/jtreulich

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PROFESSIONAL EXPERIENCE

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SoftAssociates LLC Principle User Experience Consultant: March 2000-

Present

1Efficiency: February 2013-Present

. Responsible for the product management and user experience design of

a new SaaS-based building-to-grid transactional platform.

. Provide project management, user research, technical writing and

functional documentation services.

. Participate in advisor and business development meetings.

. Presented design concepts at 2013 MIT Energy Conference.

Merck & Co. Inc.: February 2010-September 2012

. Redesigned enterprise portal search and navigation experiences

resulting in 57% findability improvement and 23% system usability

scale (SUS) increase.

. Drove the definition and design of a socially enabled and mobile-

compliant global services directory. Activities included requirements

elicitation, content and ontology audits, metadata and taxonomy

specification, alignment of

browse and search user experiences, functional documentation,

operational workflows and governance best practices.

. Provided user experience strategy, user research and design for

global BMC Remedy CRM implementation.

. Designed client-facing enterprise support center to promote self-

service via findable content, chat, and social media to promote

community-based support and solution generation.

Belkin Corporation: December 2006-August 2007

. Designed user experience for USB Wireless Network Hub and next-

generation wireless Pure AV product line

including desktop software and hardware, online Help systems and out-

of-box (OOB) user assistance.

. Provided project management, requirements, usability testing,

technical writing and functional documentation.

Sunbelt-Software: February 2006-August 2007

. Provided user experience design for award winning Vipre desktop and

enterprise solutions.

. Deliverables included legacy application usability testing and

heuristic evaluation, competitive analysis and the design and

documentation of the next generation user experience.

Panda Software USA: October 2006-January 2007

. Provided high-level design services for marketing website including

information architecture, interface design, editorial, and heuristic

reviews.

Diskeeper Corporation: February 2000-March 2005

. Provided product management and design services for new products in

Research and Development (R&D).

. Activities included requirements elicitation, user research, user

experience design, and functional documentation.

Microsoft Corporation, Windows Vista: April 2003-January 2005

. Designed the Speech Recognition and Guided Help user experiences as a

Microsoft approved vendor.

. Responsibilities included requirements generation, prototyping,

usability testing, and functional documentation.

. SoftAssociates was the first vendor entrusted with the Vista Aero

specification documents.

Microsoft Corporation, Information Technology Group (ITG): November

2000-December 2003

. Designed customer relations management (CRM) application enabling

Microsoft to migrate over 120 global support applications into a

single UI paradigm.

. Deliverables included user research, persona development, requirement

generation, user experience design,

low- and high-fidelity prototyping and functional documentation.

PeopleSoft, Inc.: March 2000-August 2000

. Analyzed legacy return on investment (ROI) analysis tools, conducted

competitive analysis and user research.

. Designed the user experience, conducted usability tests and generated

functional documentation.

BNY Mellon Vice President User Experience: September 2012-January 2013

. Responsible for the redesign of Albridge Wealth Management web and

mobile platforms.

. Manage off-shore team and collaborate across BNY Mellon companies

including Pershing and Albridge.

. Implement user research and rapid design programs.

. Work with Product Management and Technical and Business Analysts to

specify requirements and user stories.

Rapid7 LLC (Startup) Director of User Experience: August 2007-December

2009

. Responsible for the research and development of Rapid7's next

generation Flex-based rich Internet application

(RIA) and the maintenance of the current AJAX-based user experience.

Awarded US Patent # D 631,022 for next generation network appliance

design, the form factor and branding

of which included an innovative brushed aluminum bezel with a

detachable drive faceplate and a backlit logotype.

. Recruited and managed a local and offshore team of UI developers,

designers and technical writers.

. Worked with key stakeholders to build a sustained development

pipeline and implement Agile Scrum.

. Performed contextual inquiries, user interviews, surveys, usability

testing and generated personas.

Implemented rapid prototyping via iRise to maximize design velocity.

Participated in product planning and roadmap development.

Assisted the CTO and other stakeholders in the development of

partnerships and OEM opportunities.

Participated in recruitment of CEO, President and other executive

leadership.

Diskeeper Corporation Director of User Experience: March 2005-January

2006:

. Redesigned Diskeeper user experience to optimize utility, usability

and branding resulting in increased sales and numerous industry

awards and accolades.

. Worked with development, marketing, and executive management teams to

integrate user experience into existing product development

lifecycle.

. Responsibilities included recruiting, product management and user

experience design and direction.

Sound Health Solutions, Inc. Co-Founder and VP Product Development:

February 2000-November2000

. Co-founded SaaS startup offering medically supervised,

interdisciplinary weight and diabetes management.

. Designed and documented the user experience of exercise, diet and

behavioral modification modules with individualized content and

reporting.

. Recruited and managed program management, development, and user

experience resources.

. Conducted user research, generated personas, and performed

competitive analysis.

Microsoft Corporation, Windows Server Product Designer: March 1998-

February 2000

. Provided user experience design for Windows 2000 Server, Windows ME,

Internet Explorer, the Microsoft Management Console (MMC), Disk

Defragmenter and various Enterprise and Data Center Management

applications.

. Audited design patterns and helped to establish localization and

accessibility best practices.

. Participated in usability testing, site visits, contextual inquiries

and persona development.

Microsoft Corporation, BackOffice Product Design Contractor: August 1997-

March 1998

. Provided user experience design for Systems Management Server (SMS)

and various networking utilities.

. Conceptualized and directed the design of iconography and graphics.

. Developed and delivered Adobe Illustrator training course in

cooperation with Microsoft Technical Education (MSTE).

CornoyerHedrick, Inc. Graphic Designer: June 1995-June 1997

. Designed corporate identity and branding systems, collateral material,

signage and way-finding systems.

. Generated fabrication and programming documentation.

. Built first company website.

PATENT

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United States Patent Number D631,022: Network Appliance Faceplate,

January 2011

EDUCATION AND CONTINUED LEARNING

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Arizona State University, College of Fine Arts, Tempe, Arizona:

Bachelor of Fine Arts, Graphic Design, May 1997

Certified Scrum Master, Innolution Agile Scrum Training, 2009

Situational Leadership, Center for Leadership Studies, 2008

AdlerConcepts: Performance-based Hiring, Performance-based Hiring

Training for Managers, 2008

PROFESSIONAL AFFILIATIONS

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Member of User Experience Professionals Association (UXPA), the

Association for Computing Machinery special interest group: Computer

Human Interaction (ACM SIGCHI) and the Microsoft Alumni Association

KEYWORDS

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User Experience Designer, User Experience Director, User Experience

Strategist, Product Manager, Certified Scrum Master (CSM), Information

Architect, Taxonomist, Rich Internet Application (RIA) Designer,

Product Designer, User Researcher, Social Media Designer, Mobile

Designer, Enterprise Application Designer, Graphic Designer, Visual

Designer, Accessibility, Usability, Contextual Inquiry, Persona,

Survey, SaaS, Mobile

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