Ecommerce Content Manager

ROBYN MITCHELL-DEAN

*** ******** **** *** ******, TX 75094 Phone: 817-***-**** **************@*****.***

Career Highlights & Skills

More than five years of proficient experience in:

Sitecore, TeamSite, Vscape (VFM Leonardo) and Interwoven Content Management Systems (CMS),

Customer Relationship (CRM) database management, Web (Google) and Omniture Analytics, Website

Optimization and Marketing (A/B testing, Average Order Value, ROI, Revenue Per Click, Customer

Lifetime Value assessments, etc.), B2B and B2C Services, Creative and Informative Blog/Email/Article

Writing, E-Commerce and Product Inventory Management, HTML and SQL based e-commerce platform

administration, AccountMate and Salesforce Inventory database, Corporate Paypal Account

management, Customer Service, Visual Merchandising, Point of Sales (POS), PhotoShop and Computer

Aided Design (CAD/CAM), Training Content Writing, Microsoft Office Suite, Scene 7

Professional Experience

OMNI HOTELS

E-Commerce Content Manager, 2013

Serve as corporate liaison with sales, marketing, individual hotel properties and field e-commerce

representatives to obtain property-specific content and special offers for web distribution to best generate

revenue and increase digital marketing opportunities while ensuring brand standards are met

Continuous auditing and organizing all customer-facing material, files, including images and

graphics, .pdf files, written content, appropriate keywords, meta tags, title tags, alt tags and other organic

SEO equivalents on the omnihotels.com website within Sitecore CMS and the workflow process

Develop, author and publish content for all confirmation emails, smart emails, e-newsletters and

property-specific marketing emails, as well as prioritize and complete all web content updates on micro-

sites (i.e. wedding, golf, special promotion pages), globalhotelalliance.com and third party vendors

Build hotels’ promotional landing pages (using templates and cascading style sheets) with attractive

and engaging content, graphics and prompting ‘call to action’ for individual hotels’ local retail promotion,

maximizing occupancy levels and RevPAR (Revenue Per Available Room) growth

Strategic development and placement of all local, national and seasonal brand/hotel promotional ‘call-

outs’ to Omni Hotel’s main website page, individual property pages, and third party vendor websites

(when allocated for marketing)

Digitally cut all hotel graphics for website pages using Photoshop or related software and upload to the

media library and throughout the CMS, including updates and distribution through Vscape

Work with web architect firm to deliver special functionality requests that cannot be completed through

the CMS, and maintain the back-end administration system on any special web project and distribute the

registration information to the appropriate parties

HILTON WORLDWIDE, INC.

Web Content Editor/Manager (Contractor), 2012 - 2013

Global website editor and asset manager, responsible for reviewing, editing, and implementing graphics

and written copy for e-commerce in accordance to company and specific hotel branding standards

Ensure the overall quality and high level of accuracy of copy material for optimized website content for

search engine tools, with emphasis on all SEO material retaining maximum ranking visibility, is user

friendly and adheres to keyword, metadata, title tags and descriptions best practices and strategies

Maintain technical functionalities of the CMS (back-end and front-end), including uploading and

organization of all data within the file structures (images and copy) for each property, as well as

troubleshoot any and all issues with typographical errors within original and edited material, broken links

and images, and formatting inconsistencies

Open and continuous interaction with e-commerce and department managers, colleagues, hotel

properties for updates on marketing and branding standards, proper request submission formats, and all

other content management information

DGSE COMPANIES, INC.

E-Commerce/Web Content Manager, 2010 to 2012

Website content manager, leading the team and overseeing the daily functioning of multiple websites’

inventory description placement (determined by content release cycle), user/customer experience,

cost/price assessment/analysis (within the CMS) to be submitted in a weekly report to company

Marketing Manager and COO

Project and product lead manager for dgsetreasurehunt.com, determining all product acquisitions,

cost/price valuations and reports, product and website social media and third party promotions, and

customer/vendor service initiatives

In-depth weekly analysis of user experiences on company sponsored websites, including data/time

tracking through Google Analytics and Omniture, to best determine consumer’s product and information

search activity, as well as establish the most cost effective use of resources for promotional advertising

Develop social media content and responses (i.e. Facebook, Twitter), direct emailing campaigns for

company product marketing, with emphasis on keywords, organic and paid SEO functionalities, pay per

click campaign management, as well as compose original templates for all email content (developed and

released within CRM), including vendor related correspondence, in support of marketing initiatives

Collaborate with the marketing department’s initiatives to conduct research, editing, and revision of

company and product related blogs, articles, press releases, newsletters, promotional materials, written to

best communicate within specific channels and for target audiences (i.e. websites, customers, upper

management, employees)

Daily review and approval of all product photos and graphics for superb quality, manage and edit

accuracy of product description, and cost/price in accordance with departmental (i.e. marketing and

buying) and vendor specifications before release on websites

Upload, monitor the release of all current product images and information to multi-channel e-commerce

feeds, such as Price Grabber, Yahoo Shopping, Google, Amazon, adhering to specifications of vendors,

luxury designers and brands

Maintain, organize, update CRM database and POS for the purpose of analysis, query, migration of

inventory information, customer information and marketing data within database; generate and analyze

reports and findings within the database to develop marketing strategies and determine user/customer life

cycle

Customer service specialist and e-commerce sales manager accountable for correspondence (via

email and phone), processing, invoices, payment, wire transfers, credits, shipment, returns/exchanges

related to all e-commerce sales and inquiries

Record all merchandise that is transferred between vendors, store locations, incoming and outgoing

through the vault and showrooms, to be reconciled with website and company-wide inventory lists on a

daily basis

CAVES JEWELRY, INC.

Operations Manager and Sales, 2008 to 2009

Use of EDGE and IBIS Point of Sales (POS) software for tracking sales and inventory input and

management, updating and utilizing customer database on a weekly and monthly basis

Manager of marketing initiatives for print and online, including email newsletters and customer special

event promotions

Update products, designer brands, and special events information to company website; comprise

researched information into internal/external newsletters

Maintenance of repair and consignment departments’ productivity by identifying gemstones and metals

and their market value, and assessing the needed repairs of fine, high end jewelry and time pieces

Daily recorded inventory all items in the vault, including opening and closing, as well as during

operating hours; follow secure procedural opening and closing of store

Perform bi-weekly physical inventory of stores’ merchandise and maintaining detailed records of

sales/location of loose stones and jewelry pieces categorically

Maintain national and international vendor relations for the processing of incoming and outgoing

shipment of merchandise and keeping documentation of transfers, invoices, and receipts

Complete administrative assignments, including emailing, faxing, mail correspondence, document

developments using Microsoft Office

FORT WORTH AND MANSFIELD ISD

Teacher and Curriculum Writer, 2001 to 2008

National and international exploratory education in small group instruction, allowing fifth and sixth grade

students to become more culturally aware, through their school, community and world, organize social

studies department and school-wide events to promote the diverse culture in the school

Enhance student academic and social growth by using varied teaching strategies and techniques,

including whole and small group instruction in the subject areas of reading, writing, math, science and

social studies, formal and informal assessment of student development based on instruction aligned with

the Texas Essential Knowledge and Skills

Serve as member of Mansfield ISD committee to develop the vertical alignment science and math

curriculums for Kindergarten through 12th grade

Support a balanced, literature based curriculum through the implementation of writing and reading

workshops

EDUCATION

Texas Christian University (Fort Worth, TX), 1997 - 2001

Bachelor of Science, Educational Development

Gemological Institute of America, 2007 - 2008

Graduate Diamonds certification, Accredited Jewelry Professional (AJP) certification

ExpertRating.com, June 2012

Search Engine Optimization/Marketing Certification

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