Consumer Insight Analyst

**** ***** **** **** • MORRISVILLE, NC *****

PHONE 330-***-**** • E-MAIL *.******@*****.***

GWENDOLYN GOOD

S UMMARY OF QUALIFICA TIONS

Applied experience conducting all stages of program analysis, advanced survey design and

administration skills, statistical expertise in SPSS and SYSTAT, and superlative written and oral

communication skills.

E DUCATION

Kent State University - Canton, OH Cleveland State University - Cleveland, OH

B achelor of Arts- P sychology M aster’s of Arts- C onsumer/Industrial Research

Graduated cum laude

W ORK EXPERIENCE

March 2013 – Present JWT Action – Akron, OH

A ssociate Manager, Insights & Research

Find the story to tell within data gathered through both primary and syndicated research;

provide meaningful insights and actionable recommendations tailored to the client and

presented clearly and concisely

Propose new approaches and uses for data, and continually add value through smart analysis

and practical interpretation

November 2010 – March 2013 SWA Consulting Inc.- Raleigh, NC

C onsultant/Researcher

Evaluate training systems; collect and analyze data in Excel, SPSS, and SYSTAT; write and

edit technical reports; create and administer surveys via Qualtrics; engage in new item creation,

piloting, and analysis

Sole point of contact for survey creation and results reporting for subcontract for FedEx,

Bank of America, Radio Shack, PayPal, State Farm, and AT&T

August 2008 – June 2010 Cleveland State University- Cleveland, OH

T eaching Assistant- U ndergraduate statistics, graduate statistics, SPSS, graduate multivariate statistics

Attend classes; tutor students; proctor and grade homework and exams; help with classroom

technology; aid in test design and proofreading.

Statistical strengths: ANOVA, MANOVA, regression, factor analysis, multiple regression,

discriminant analysis, logistic regression, structural equation modeling, cluster analysis, and

multi-dimensional scaling

A CADEMIC E XPERIENCE

Spring 2010 Parker Hannifin Corporation- Mayfield Heights, OH

Job Analyst

Assisted in determining distinct job descriptions and requirements of General Managers and

Business Unit Managers across all divisions of a multi-billion dollar corporation so that

selection and compensation decisions could be made.

Collected primary information from incumbents to create a customized job analysis

questionnaire; analyzed and interpreted results; presented findings to corporate executives.

Spring 2010 Progressive Insurance- Mayfield Heights, OH

R esearcher

Researched and presented on realistic job previews. Delivered individual oral presentation and

written technical paper containing practical applications and recommendations to upper

management.

R ECOGNITION

Cleveland State University Graduate Assistantship

Ohio University Presidential Scholarship recipient

National Merit Scholar

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