DEBORAH W. DICKSON

Phone: 469-***-**** Email: abus93@r.postjobfree.com

OBJECTIVE: Support companies, organizations, and executives with

persuasive digital and print communications in the form of newsletters,

brochures, websites, correspondence, E-marketing, speeches,

presentations, scripts and training materials. Expertise lies in

production of messages designed to market products and services to

inspire people to achieve new levels of success.

EXPERIENCE

12/12-present Mass Media Communications Instructor, University of

Phoenix, Dallas, Texas

Teach course entitled The Influence of New Media on American Culture.

Instructors are full time professionals passionate about helping others

attain their goals and aspirations through education.

2/12-present Writing Center Instructor Level III, Collin College,

Plano, Texas

Instruct students how to approach research papers, analytical essays and

thesis statements and perfect grammar, sentence structure, language, and

syntax.

6/09-present Communications Director, The DW Group, St.

Petersburg, Florida

Manage communications for CEO Denise Walthers for marketing company

specializing in bringing new products and brands to the marketplace.

Clients include The Houdini Collection, manufacturer of versatile

clothing for professional women, Epicure Selections, Canadian-based

direct sales company specializing in spices and cookware, and WBENC,

Women Business Entrepreneurs National Conferences.

10/10-7/11 Writer, RBC Life Sciences, Inc., Irving, Texas

Produced support materials for direct sales nutritional company for Stem-

kine,( a natural supplement that promotes longevity through replenishing

stem cells. Developed content for brochure, website, video scripts,

speeches and stage presentations. Produced career path handbook, sales

manual and workbook. Successful product launch resulted in $1m in sales

the first month.

2/08-3/09 Communications Manager, AdvoCare International, LLP,

Carrollton, Texas

Managed communications initiatives for nutritional supplement company.

Increased revenues through marketing and promotions designed to incite

loyalty, passion, understanding and retention through compelling stories

and messages.

. Editor for Impact Magazine, a 72-page perfect-bound glossy

publication

. Editor for Flash News, eight-page monthly newsletter

. Website redesign for www.advocare.com

. How to Grow your AdvoCare Business training guide

. Sent weekly e-mails to the field. Produced brochures, ads,

flyers and posters

. Wrote speeches, presentations and business correspondence for

C-level executives

. Adhered to visual and written brand within legal, FDA and AP

style guidelines

8/06-2/08 Sales Training & Communications, Home Interiors &

Gifts, Inc., Carrollton, Texas

Developed training program for 150,000 Decorating Consultants to inspire

them to grow their businesses through leadership training, product

knowledge and personal development.

. Developed content for Decorating Consultant Guide and

Training Workbooks

. Drove incentive plan that increased training attendance by

90%

. Produced agendas, presentations, and awards for New Director

Leadership Training

. Managed fulfillment for 50,000 handouts and gifts at national

conferences

. Published On the Home Front, a monthly internal newsletter

for 230 employees

. Wrote bullet points, video scripts and PowerPoint

presentations for stage events

. Wrote correspondence and speeches for CEO Dick Heath and COO

Heather Chastain

10/01-1/05 Project Manager, What's the Big Idea? Ad Agency, Plano,

Texas

Developed incentive gift programs. Increased referral rates by 35% for

American Express Financial Services; managed customer appreciation

program for Harrah's Casinos. Wrote advertising copy for POP, POS and

branding for GE, Frito-Lay, PepsiCo and Verizon accounts.

1990-2001 Director, IconGraphics Training Center, Plano, Texas

Authorized Xerox Ventura Publisher Trainer. Taught desktop publishing

workshops to small businesses, government agencies and corporations.

Developed style guidelines and pre-press production for newsletters and

marketing materials. Clients: The City of Plano, Las Colinas Landscape,

Tia's Tex-Mex, American Airlines, Preston-Royal Village Shopping Center,

Hope Cottage, Mycon Construction, DitchWitch, Texas General Land

Commission and National Gypsum. Taught computer graphics courses at

Richland and Collin County Community Colleges.

EDUCATION

Ph.D. (42 hrs) Literature and Languages, Texas A&M Commerce

University, Commerce, TX

Master's Degree College of Mass Communications, University of South

Carolina, SC

Bachelor Degree School of Journalism, Texas State University, San

Marcos, TX

HONORS AND AWARDS

2011 Qualified Lumina Spark( Training Affiliate

2009 Direct Sales Association (DSA) First Place Innovation Award -

AdvoCare AdvoBus proposal

2006 Meyerson Research Fellowship Grant - Harry Ransom Humanities

Center at UT Austin

2003 Leader, Dallas woods and Waters annual youth trip to Vermejo

Park Ranch

1990 Founder and President, DPublishers, Dallas Association for

Desktop Publishing

1984 Full Fellowship to University of South Carolina

PUBLISHED WORK

Ghostwriter Tish the Magnificient! ( Terri Hall, CEO of Doubletake

Studios: 2012

Ghostwriter Ten Steps to Style: Create Your Ideal Image, ( Denise

Walthers, CEO of DW Group: 2011

Writer RBC Life ClearPath Associate Handbook and ClearPath Associate

Workbook: 2011

Writer The RBC Life Family newsletter, 2011

Writer RBC Life Stem-kine brochure and website, 2011

Writer Ten Steps to Success Workbook for Epicure Selections National

Conference, April 2011

Writer Success Magazine, "Women in Business," Stockholm, Sweden: Oct.

2010

Ghostwriter Ten Steps to Success: Building your Business One Step at a

Time, ( Denise Walthers: 2010

Editor Impact Magazine, 75 page glossy publication for AdvoCare, 2008-

2009

Writer Getting Started in AdvoCare Training Workbook, 2009

Editor Flash News, monthly newsletter for AdvoCare, 2008-2009

Writer Decorating Consultant Guide and Consultant Workbook, Home

Interiors & Gifts, 2007

Editor On the Home Front, newsletter for employees of Home Interiors

& Gifts, 2006-2008

Researcher Ruth Robertson, intrepid early American pilot, photographer

and explorer, 2006

Editor The Village News, for citizens of Downtown, City of Plano,

2000-2005

Designer Hope Cottage Adoption Agency Newsletter, 1999-2001

Editor Preston-Royal Village News, for retail shoppers at Preston

Royal Village, 1996-1999

Editor Clippings Newsletter for clients of Las Colinas Landscape,

1993-1998

Editor Tia's Tex-Mex News for employees of Tia's, 1993-1998

Designer ACP Today Newsletter for employees of American Airlines, 1992-

1995

Designer National Gypsum News for employees of National Gypsum, 1991-

1993

Author Achieving Graphic Impact with Ventura 2.0, 352-page book, (

WordWare Publishing:1992

WEBSITES

Content Editor www.RBCLife.com

Project Manager www.theDWGroup.com

Content Manager www.AdvoCare.com

Content Editor www.HomeInteriors.com

Contributor http://netwomen.weebly.com/index.html

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