Manager Sales

Sandy Tondat

905-***-****, ********@******.**

Summary of Qualifications

Accomplished Product and Brand Manager who drives market share with depth

of experience in consumer strategy, proven strengths in new product

development and launch, and flawless project management execution.

New Product Development Financial Budgeting & Research & Consumer

Brand Planning & Management Planning Insights

Packaging Design, Copywriting, Sales Promotion & Regulatory Liaison

Print Production Merchandising Web Marketing

Trained Presenter & Facilitator Marketing Analysis Relationship

Channel Marketing Management

Certified Food Safe Serve Customer Marketing

Business Experience

LOBLAWS INC.

2007- Feb. 2013

Canada's largest retail grocery chain

Product Manager, Loblaw Brands

Reporting to Director of Control Label - Strategic Initiatives, Ethnic,

Snacks & Confectionary, responsible for execution of strategic initiatives

and product management of President's Choice and T&T (Chinese) Branded

products with a primary focus on special projects, new product launches and

increased distribution.

. Manage a team to execute removal of artificial colours & flavours from PC

Products (cross-category) in six months

. Mentor 1 direct report - Assistant Product Manager

. Work with team of chef, quality control, regulatory affairs & design

. Responsible for ideation, scoping, pricing, vendor selection,

forecasting, packaging development, sensory development, copywriting and

execution of new products for T&T Ethnic Brand and PC Wine & Beer

categories.

Product Manager, Loblaw Brands

Reporting to Director of Control Label - Fresh Meat & Seafood, responsible

for product management of $500M portfolio of fresh & processed meat

products with a primary focus on new product launches for PC Insider's

Reports.

. Manage 1,000+ President's Choice & No Name sku's ongoing and 250 new or

packaging change projects per year

. Mentor 1 direct report - Assistant Product Manager

. Work with team of chef & quality control to bring new products to market

. Responsible for ideation, scoping, pricing, vendor selection,

forecasting, packaging development, sensory development, copywriting and

execution of new products

. Liase with marketing, design, category management

PURITY LIFE HEALTH PRODUCTS 2006 - 2007

Canada's largest health products manufacturer and distributor.

Brand Manager, Quest Vitamins

Reporting to VP of Marketing, responsible for driving brand growth within

all major Tier 1 Canadian retailers (Shoppers Drug Mart, Walmart, Zellers,

Loblaw), as well as health food retailers, for a leading health food brand

of vitamins.

. Researched, wrote and presented national Brand & Media Plans within 2

weeks of hire.

. Developed sku level annual forecasts and marketing budget for 2007 ($500K

spend responsibility).

. Created new 30 and 60 second T.V. advertisements and bought 75K in

targeted national media coverage.

. Directed creation & photography for six magazine print ads in first 3

months.

. Developed new product launch plans from inception to consumer (including

coordinating regulatory approval), to gain market share in food/drug &

mass and health food channels.

. Spearheaded packaging design development, changes and print production.

. Managed P&L responsibility.

. Embarked on bilingualizing and improving the brand specific website.

UNILEVER FOODSOLUTIONS 2004 - 2006

Global leader in food and consumer packaged goods with brands including

Hellmann's, Knorr, Becel, Lipton, Dove & Sunlight.

Customer Marketing, Brand Liaison Manager & Tea Brand Manager

Reporting to the Director of Customer Marketing & Consumer Insight, led the

Brand Management for Foodservice Canada the tea category brands Lipton, Sir

Thomas Lipton, Salada and Red Rose which involved managing pricing, profit,

research, packaging, promotion, sales materials, new product development &

launch execution. Worked cross-functionally with the retail brand team.

. Launched a new line of 8 teas in first 8 months and redesigned over 30

other packages.

. Redesigned and overhauled the Sir Thomas Lipton Specialty tea brand to

arm sales with the most attractive and functional marketing pieces in the

industry.

. Carved out consumer insights from various research tools to educate US

Brand Team on the Canadian market.

. For a period of 2 years performed additional Brand Manager duties and

packaging execution for Mexicasa! and Lipton Drink Crystals which saved

the company approximately $150K.

. Partnered with customers to improve or implement creative customized

marketing programs which included customer specific promotional and

merchandising creation for restaurants and convenience stores on brands

such as Hellmann's, Knorr, Lipton, Becel, Stafford, Red Rose and Salada.

. Effectively managed and maintained Canadian Website & ECCNet content and

databases which supplied internal and external customers with easy to

access product specifications and nutritional information.

MOTHER PARKERS TEA & COFFEE INC. 1995 - 2004

North American manufacturer and marketer of hot beverage solutions (coffee,

tea, cocoa).

Business Development Manager - Marketing Foodservice, North America (2003

-2004)

Reporting to the Director of Marketing, provided National Account Sales

with creative direction on customer programs and packaging with key

accounts such as McDonald's, Tim Hortons and Shell Canada. Led a team of

foodservices marketers (3 direct reports - 2 Project Managers, 1 Packaging

Development Manager) to support sales with merchandising, marketing and

packaging execution.

. Developed and executed new or extended product opportunities such as

instant cappuccino at Tim Hortons or product improvements and line

extensions to coffee and tea programs at Shell Canada.

. Championed the revitalization of McDonald's coffee program which resulted

in improved customer satisfaction and increased sales and profits of over

5%.

. Created and implemented 1 & 5 year marketing plans for North American

Foodservice to assist sales in customer and channel targeting and

marketing strategies to continually grow the business and customer base

while promoting full line selling to existing customers.

Foodservice Product Manager (1995 - 2003)

Reporting to the Director of Marketing, effectively managed foodservice

national account private label hot beverage programs for North America

including over 50 business proposals a year, extensive account development,

imaginative marketing campaigns, new product launches, market research

analysis and flawless packaging development.

. Assisted sales to acquire and develop private label accounts.

Orchestrated development and delivery of an in house "Coffee College

Program" which communicated how the product was marketed and why which

inspired and motivated internal customers and peers.

METROPOLITAN WIRE LTD. 1991 - 1995

North American manufacturer and industrial marketer of wire & plastic

shelving systems & carts for Foodservice, Industrial and Healthcare

markets.

Product Manager

Reporting to the General Manager, autonomously executed Canadian pricing

and marketing strategies based on a U.S. marketing model modified to fit

the Canadian competitive landscape.

Managed over 30 trade shows a year and set forth a clear brand message.

. Created local product catalogs, collected and analyzed competitive

intelligence and created targeted marketing campaigns.

. Communicated to sales brokers the company's capabilities, quality focus

and new product emphasis to increase market penetration.

G.H. WOOD, DIVISION OF ECOLAB LTD. 1988 - 1991

Canadian subsidiary of Ecolab, a global manufacturer of industrial cleaning

products.

Product Manager (1989 - 1991)

Reporting to the Marketing Manager, managed and marketed paper products and

vacuum & equipment product lines for hospitality & healthcare industries -

provided me knowledge of sanitary practices within foodservice

environments.

Assistant Product Manager (1988 - 1989)

Reporting to the Marketing Manager, assisted with marketing of Rubbermaid

cleaning products and cleaning supplies for hospitality & healthcare

industries.

Education & Professional Development

Business Administration Diploma, Major in Marketing - Sheridan College,

Brampton, ON, 1987

SAP (Mainframe) - 2013

Spark Artwork Proofing Interface - 2013

Managing Difficult Employees - 2011

Sharepoint Interface - 2010

Coaching Essentials - 2009

Communication Essentials - 2007

FST Serve Safe Food Handling (Certified) 2005

Specific Unilever Marketing Academy Training: Innovation Management,

Project Management, Hot & Iced Tea Brand Marketing, 2005

Microsoft Project, 2004

Facilitation & Training Skills, 2003

Effective Meetings, 2003

Advanced Presentation Skills, 2001

Packaging Laws, 2000

Flexible Package Printing, 2000

Professional Associations

Past Member of the Tea Association of Canada[pic]

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