Sales Manager

FERNANDO BERNY

**** * ******* ***, **** Covina, CA 91790

Residence 626-***-**** Cell 626-***-****

*************@*********.***

OBJECTIVE

To obtain a Sales/Management/Representative position in an organization seeking an extraordinary record of generating new accounts, exceeding sales targets, enthusiastic customer relations and project management.

SUMMARY

Results-focused, quality-driven professional with extensive experience in business and operational development positions, demonstrating consistent achievement of objectives, strong sales and service skills, and dedication to organizational goals. Advanced presentation and relationship development abilities, with track record of generating multimillion-dollar business growth.

EXPERIENCE

2012-2012 ACOSTA SALES AND MARKETING

Unit Manager Southwest, USA Responsible for the overall management of 13 Merchandisers Territory. To include administrative duties, business results, payroll, Company Culture/Business reports, Building strong store relationship, working out on the field, covering stores that are unstaffed or on vacation and training & coaching

2011-2012 GOLDEN RULE MORTGAGE & REAL ESTATE

Customer Service Chino, CA Help with application and inquiries on mortgage/real estate loans, greeting customer, open house, flyers, and network with customers to gain referral.

2008–2010 Procter & Gamble Los Angeles, CA

Retail Market Manager

Responsible for the overall management of the territory, to include administrative duties, business results and reports, employee performance and recognition, budget management, asset management, quality standards, and customer team satisfaction, Manage up to 30 Retail Merchandiser’s.

Prescreening, interviewing, hiring, training, and performance management of Retail Merchandisers and Account Representatives.

Managed and coached Retail Merchandisers and Account Representatives to ensure they are delivering competitively superior in-store presence for P&G brands via the execution of work order priorities according to tailored customer call procedures.

Pull and analyze key sales and implementation reports to spot trends and sales opportunities.

Communicate regularly to Regional Manager, Customer Teams and Account Planners on improving over all retail production.

Utilized software applications for online booking, payroll, scheduling, conferences, e-mail communication, daily activity reports, and presentations.

2000–2008 Gillette Company/Procter & GambleLos Angeles, Retail Sales Representative

Responsible for driving sales and market share of Gillette/ P&G brands through customer operations contacts including Mass accounts.

Analyzed and report retail POS Data. Collaborate with district managers to develop retail initiatives and merchandising activities.

Partner with district and store managers to provide strategies for increasing sales; provide outlines of category sales for each store for specific improvements in personnel training, net profit, shrink and sales. Negotiate shelf/display space based on profit margin and secure secondary displays for cross merchandising.

Ensure all Gillette/ Procter & Gamble programs and plan-o-grams are executed to maximize product and category sales.

Develop strategies in pricing, promotion and theft control.

Ensure achievement of goals/standards in stock levels, modular compliance, signage, pricing and store fixtures.

Utilized software applications for online booking, scheduling, conferences, e-mail communication, daily activity reports, and presentations.

1997–2000 Gillette Company Los Angeles, CA

Sales Merchandiser

Contacting Mass, Club, Food and Drug accounts to execute pricing, promotion, distribution and display opportunities at store level.

Sales and Merchandise line-up in assigned territory retail stores.

Maximized product and category sales by securing displays and plan-o-grams for direct distribution.

Utilized software applications for payroll, scheduling, conferences, e-mail communication, daily activity reports, and presentations.

SOFTWARE

Microsoft Office Suite, Windows, Adobe, AC Nielsen, Nortel VPN, Novell, Siebel,

Retail Pulse, Nova Net, Secure ID, Measurable, Symbol MC50, Lotus, and WinZip

EDUCATION

1976–1980 Montebello High School Montebello, CA

General Studies

INTERESTS

Family time, Sports, Coaching Youth Leagues, Traveling and Golf.

REFERENCES

Available upon request.

Contact this candidate