Marketing Sales

LYNNE CONLAN

*** ******** ***** ****** *****, FL 33572

H: 813-***-**** *********@*****.***

INTEGRATED MARKETING EXECUTIVE

Analytical, results-driven marketing communications professional with

progressive career advancement offering successful experience driving

market share, brand recognition and revenue improvements through strategic

marketing initiatives and effective brand management. Recognized as a

growth catalyst for consistently delivering results that exceed

expectations. Rich career history with hands-on expertise in field

marketing, sales, media planning, collateral/website development, public

relations, event planning, tradeshows, promotions and agency/vendor

management.

Professional strengths and abilities

include:

Relationship and team building while leading cross functional field

marketing teams * Account management * Optimize press and public relations

opportunities * Negotiate creative cross-platform programs, partnerships

and sponsorships * Balance immediate and long-term priorities while

meeting time sensitive deadlines * Event creation, execution and analysis *

Responsive to competitive landscape * Motivational written, verbal and

presentation skills * P&L responsibility includes annual forecasting and co-

op plan management *Brand management and enhancement

* Secure and cultivate partner relations * Industry recognition for

creative promotional projects

* Public speaking includes hosting, moderating, commentary and stand up

comedy

PROFESSIONAL EXPERIENCE

TAMPA TRIBUNE/TBO.COM, Tampa, FL 2008-

Present

Community Account Specialist

Account specialist for converged properties - Newspaper, On-Line and

Mobile. Maintain and develop client relationship while growing book of

business. Revenue goals include print, internet and special project

budgets.

. Represent company by participating in community organizations, tradeshows

and fundraisers including multiple local Chambers of Commerce

initiatives.

. Community Team expert in television sales and production

. Supervise creative teams for print ads and direct mail design and copy

Lynne C. Conlan

Page 2-813-***-**** ********@***.***

YOUR MARKETING SOLUTIONS, Apollo Beach, FL

2007-2008

Marketing Director

Your Marketing Solutions is a full service marketing firm with a foundation

of over 15 years of award-winning marketing and communications expertise.

Assisted client base with direction and management of all facets of

marketing objectives, while implementing strategic plans and creative

solutions. Essential experience and judgment to take a business to its next

level of success, or resolve any deficiencies that impede its ability to

grow.

. Business development and client retention

. Handled public presentations, tradeshows and press relations

. Media production, buying and placement

. Ensured success of company ventures by strategizing business plans and

market scenarios

. Managed volunteer staffing and fundraising activities

MORE-TV32, Hearst-Argyle Television, Tampa, FL

1996-2007

Director of Programming & Promotion 1999-2007

Creative Services Director 1996-1999

Corporate transfer from sister television station in Baltimore to staff,

brand, and re-launch this WB network affiliate from on-air creative to

audience/advertiser perception. Created the fastest growing WB station in

l996. Adept at creating diverse synergies to drive successful marketing

and sponsorship initiatives. Unusual resourcefulness that takes into

account strategic positioning and partnerships while driving sales,

programming concepts, and internal and external promotions.

. Implemented Word of Mouth advertising initiatives developing

experiential field

marketing teams, buzz committees, and advisory boards

. Created innovative revenue-generating promotional and sales

partnerships, product

placement opportunities and non-traditional revenue programs for

advertisers

including the TB Rays, McDonalds, Florida State Fair, Guavaween,

Orlando

Magic, TB Lightning, Papa John's Pizza, Church's Chicken &, Checkers

. Pitched key decision makers to secure new local and national

advertising accounts -

Including the closing and management of a $250,000 annual

Chrysler/Jeep account

. Additional hands-on management of 10 full time direct reports and 9

freelancers

working in Production, Graphics, Programming, Promotion, Talent &

Marketing.

. Assisted with purchase, development, production and placement of

broadcast and

Website program content

. Created revenue-generating Commercial Production Unit

. P&L accountability for million dollar annual capital and operating

budgets

. Secured website partners and developed traffic-generating/viral

content.

. Brand vision, management, and enhancement.

Lynne C. Conlan

Page 3-813-***-**** ********@***.***

WBAL-TV, Hearst Broadcasting, Baltimore, MD

1990-1996

Assistant Promotion Manager

Drove new viewership through traditional and non-traditional synergistic

and cost effective marketing methodologies, utilizing both on and off air

marketing tactics.

. Supervised in-house and outside agency creative staffs

. Spearheaded promotion, PR and branding efforts for network switch.

. Responsible for outside media, events and cause-related marketing

plans

. Team building to enhance individual growth and company performance

. Secured and maintained critical community relationships

WLVI-TV, Field Communications, Boston, MA

1986-1990

Promotion Manager/Program Coordinator

Progressive career advance to include development of best practices in

programming, production and promotion departments to insure initiatives

were financially and creatively viable.

. Tracked and evaluated internal metrics and management reporting to

identify

marketing performance and effectiveness of promotions and media mix

. Served as the Boston Celtics liaison with TV sponsors

. Wrote, produced and hosted entertainment and public affairs

programming

. ?ands on management and direction of award-winning creative services

and

graphics departments managing 6 full time direct reports and 2

freelancers

COMMUNITY INVOLVEMENT & PROFESSIONAL AFFILIATIONS

American Women in Radio and Television - National Board -

Fundraising/Editorial

Bay Area Media Network - Board of Directors -

President/Fundraising/Programs

Apollo Beach Chamber of Commerce - Publicity/Fundraising

Maryland You Are Beautiful - Planning Committee

WB Network Affiliate Board

National Academy of Television Arts and Sciences - Board/New England

New England Broadcasters Association

U.S. Olympic Committee - Speakers Bureau

PROFESSIONAL RECOGNITION

Florida Festivals and Events Association Media Award

EMMY Awards - Promos, Public Service Announcements, Programming

PROMAX Awards - Gold, Silver, Bronze - Print advertising, music, sales

collateral

ADDY Awards/Telly Awards - including "Best of Show"

Gubernatorial Citation - "Timely and Informative" Consumer Reporting

Cable ACE Award - Infomercial producing/hosting

Community Papers of Florida - First Place - Retail Advertising

EDUCATION: Bachelor of Science in Communications, University of Illinois

Concentration: TV Production/ Marketing Minor: English

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