Training Accounts Payable

Dayna Edwards

Email: ***********@*****.***

EDUCATION

MA – Organizational Leadership – Siena Heights University – Currently in progress

BA - Professional Communications - Siena Heights University - December 2008

AAS - Lansing Community College - April 1990

Dale Carnegie Training Program - 2009

BACKGROUND SUMMARY

Twenty years of advertising experience includes working with non-profit organizations, small business and corporate campaigns. Knowledgeable in the practices and principles of promotions, event planning, branding, marketing and public speaking. Experienced in the areas of writing news, press releases, ad creation, corporate training and public speaking.

EMPLOYMENT

AUTO-OWNERS INSURANCE COMPANY 2007 to Present

ADMINISTRATOR OF EDUCATION, TRAINING & MEDIA SERVICES DEPARTMENT

. Lead a team in the promotion and administration of company training programs

through the creation of instructional training videos, class offerings and company

programs

. Coordinate, produce & direct departmental and monthly corporate videos

. Conduct Monthly New Associate Orientation Presentations

. Administer Annual Reviews

SENIOR ADVERTISING SPECIALIST

. Built and maintained nationwide advertising relationships with Insurance Agencies

. Cultivated relationships with traditional and non-traditional advertising vendors

. Developed and updated advertising packages targeting the individual needs and

demographics of agencies throughout the country

. Participated in creative advertising forums to maintain a consistent company

branding

. Negotiated contracts for advertising packages

. Wrote ad copy for print

. Trained new associates

UNDERWRITING SYSTEMS SPECIALIST

. Worked with various departments to test new systems

. Directed, produced, hosted and coordinated a cast of 9 to put on an original skit that

on increasing agent participation in promoting products

* SPECIAL ASSIGNMENT - 2008 AUTO-OWNERS ANNUAL CSR CONVENTION COORDINATOR (9 MONTHS)

. Created and wrote the script and songs used in skit

89.7 FM WLNZ LANSING PUBLIC RADIO 2005 to 2007

CO-HOST/PRODUCER & DEVELOPMENT DIRECTOR

. Co-hosted and produced the daily, Live - one-hour morning show “The Coffee Break”

. Completed daily research and show prep

. Generated guest contacts by building and maintaining community relationships

. Scheduled and conducted interviews constrained by the time limits of the show

. Wrote liners, news, promos and psa’s

. Created logs and scheduled liners and promos

. Trained and supervised student employees

. Emcee for local community events such as Silver Bells in the City, Jazz Fest and more

. Coordinated the Spring and Fall Membership Drives

HEDLUND PLUMBING 1992 to 2006 DIRECTOR OF ADVERTISING AND PAYROLL

. Prepared annual advertising/marketing plan

. Purchased advertising from multiple media sources staying within yearly budget

limitations

. Wrote and recorded ad copy for radio, television and newspapers

. Promotion through scheduling and attending trade shows

. In charge of weekly payroll duties for the company

. Provided support for accounts payable and receivable

. Maintained records related to confidential employee information

MERIDAN TOWNSHIP – HOM TV 2001 PRODUCER AND SHOW HOST FOR THE HALF HOUR SHOW “BEYOND THE BADGE”

. Produced, wrote and hosted several half hour shows

. Conducted show research

. Scheduled guests and conducted on-air interviews

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