Marketing High School

R sum

Summary

Since ****, I have held senior marketing and leadership positions at two software companies, developed an award-winning e-business center for entrepreneurs, worked as creative director for a billion-dollar retailer, started my own marketing and design firm, traveled the world, and co-instructed a fourth-year university course on Small Business and Internet Strategy.

Career goals:

Complete an MBA program at a leading business school. Become Chief Marketing Officer (CMO) at one of the world’s most innovative software companies. Consult, teach and write on marketing. Launch my own start-up. Change the world.

Experience

Sep 2009 -Present

Riva CRM Integration

VP Marketing and Sales

Riva syncs CRM systems directly to Microsoft Exchange. Riva offers a reliable and simple-to-manage alternative to Outlook plug-ins for salesforce.com, Oracle CRM On Demand, Microsoft Dynamics CRM, SugarCRM, NetSuite, SalesLogix, SageCRM, NetSuite and GoldMine. Riva delivers full sync support for Outlook, OWA, Mac, Citrix and leading mobile devices (iPad, iPhone, Android and BlackBerry).Responsible for all aspects of Riva’s marketing and sales strategy worldwideManaged global partner program that generates over 30% of revenuesDeveloped new Riva website (100% increase in traffic/downloads within 3 months)Implemented social media strategy ($500K in bus dev opportunities in first 30 days)Collaborated with offices in Canada, Germany, Chile and South Africa

May 2005 – Sep 2009

Omni Technology Solutions

Director, Global Marketing and Business Development

Since 1999, Omni has developed enterprise software for Microsoft Exchange and Novell GroupWise in diverse areas such as CRM integration, identity and access management, Active Directory and Exchange management, GroupWise sync software for mobile devices, virtualized Linux desktops, and anti-spam and antivirus software for GroupWise.Contributed to 233% increase in revenue during tenureDeveloped and managed corporate and product-specific websitesCreated over 35 customer success stories and 100 articles and press releasesResearched and prepared company s business plan (and pitched to VC firms)Awarded $124K as Alberta Ingenuity Industry Associate to drive next-level growth

Jan 2008 – Apr 2008

The Brick

Director of Creative Services

The Brick (BRK.UN) is one of Canada s largest volume retailers of furniture, mattresses, appliances and home electronics. The Brick is publicly traded on the TSX and has over 200 stores, 4000 staff and generates $1.29 billion in revenue (FY 2011).Participated in senior-level, cross-functional strategy discussions (TV, radio, print, web)Managed 13 direct reports (designers, photo studio, in-store and direct marketing)Re-designed national flyer template (circulation in the millions)Advised company on how to become a more fashion-oriented brandResponsible for national ad campaign print collateral for over 220 storesImplemented new store grand opening package (8 new stores in 4 months)Proposed ideas to improve brand consistency across all mediaWorked with print coordinator to streamline workflow (dockets, approvals, compliance)

May 2005 – Jan 2008

Boomerang Marketing and Design

President

Boomerang is a brand strategy firm that specializes in corporate identity, print and web design. Boomerang s customer list includes Notables Stationers, Seymour Hair Group, University of Alberta, Business Improvement Solutions, and other referral-based clients.Managed client engagements and consulted on brand and web strategyConducted research and coordinated external partner relationshipsDesigned logos, stationery, websites, brochures, ads, flyers, presentations and packagingDelivered an exceptional return on investment for customers

Oct 2001 – May 2005

The Business Link

Alberta E-Future Centre Coordinator

The Business Link is a non-profit business information centre for entrepreneurs. The 21,000-sq-ft facility includes a state-of-the-art videoconferencing room, small business library, information centre, guest advisor program, regional access program, e-business centre and export link.Built and managed The Business Link s award-winning E-Future CentreReceived Alberta E-Business Leadership of the Year AwardDeveloped 11 Mini E-Future Centres, regional seminars, and a series of training manualsAwarded $250K to expand e-business initiative across Western CanadaOrganized a Western Canadian e-business conference (ranked #1 in national series)Delivered 130 presentations on internet marketing, web strategy, SEO and e-commerceCreated Alberta Business Connects initiative that provided regional trainingWorked with executive director on a million-dollar proposal for videoconferencing networkInvited to present to group of MBA students from the European School of ManagementParticipated in regional Alberta SuperNet presentations (broadband initiative)Served as e-business advisor on Access Network s Help!TV

Sep 2003 – Dec 2003

University of Alberta

Marketing Instructor

Founded a century ago, the University of Alberta is one of the top 100 teaching and research universities in the world serving more than 36,000 students with 11,000 faculty and staff. The School of Business is recognized as one of the top 100 business schools in the world.Co-instructed a senior-level business course on “Small Business and Internet Strategy”Researched and delivered lectures on e-business topicsApplied Michael Porter’s theories on competitive advantage to the webHelped students plan and prepare e-business strategies for real-world companiesEvaluated and graded final presentations and papers

Education

2012

Stanford University

Continuing Studies, Business

Jun 26 – Jul 24, 2012 – 8 Factors: A Framework for Running a Successful Business

Jun 2, 2012 – Negotiation Mastery

Apr 14, 2012 – The Entrepreneurial Writer: Self-Publishing Your Book

Apr 3 – Jun 5, 2012 – Public Speaking

Apr 2 – Jun 11, 2012 – The Art of Interpersonal Communication

Jan 23 – Mar 19, 2012 – Getting from an Early Idea to a Business

Jan 10 – Mar 13, 2012 Mobile-social Technologies

2011 – 2012

University of California, Berkeley

Continuing Education, Business

May 19, 2012 Advanced Email and Online Marketing

Mar 14 – May 16, 2012 High-Tech Product Management and Marketing

Jan 11 – Mar 14, 2012 Strategic Marketing 2.0: Social Media and Other Technologies

Nov 21 – Dec 19, 2011 Copywriting: Putting Your Words to Work

2007 – 2008

University of Alberta, Executive Education

Leadership Development Program

Completed four 2-day courses on leading self, leading teams, leading others, and leading the organization during this 4-month program.

1996 – 2001

University of Alberta School of Business

BCom, International Business and Marketing

Co-instructed Small Business and Internet Strategy course. Guest speaker for several senior-level marketing courses. Completed three business internships. Founded U of A E-Commerce Club. Active squash player. Spanish tutor. Participated in Spanish and Latin American Student Association events. Earned Alexander Rutherford Scholarship for high school honors.

Activities and Societies: U of A E-Commerce Club, Spanish and Latin American Student Association, squash.

1994 – 1995

Queen s University

BA, Spanish and French

Worked three jobs to save enough money to attend Queen s. Decided that the only way to become truly fluent in Spanish would be to live in Latin America. Moved to Mexico for one year. Passed as native Spanish speaker within 4 months of arriving.

Activities and Societies: Spanish and Latin American Students’ Association, ESL tutor in International Centre, Performing Arts Club.

TRAVEL

New York

San Francisco

Chicago

Boston

Washington, D.C.

Los Angeles

San Jose

San Diego

Palo Alto

Cupertino

Santa Barbara

Dallas

Houston

Denver

Salt Lake City

Playa del Carmen

Chetumal

Puerto Vallarta

Aguascalientes

San Crist bal

Johannesburg

Sandton City

Cape Town

Santiago

Valpara so

Vi a del Mar

Awards and AchievementsSelected to emcee 36th annual Stanford speech class dinner banquet (2012)Voted one of top three presenters in Stanford entrepreneurship class (2012)Participated in Canadian ICT Trade Mission to Mexico City, Guadalajara and Monterrey (2011)Successfully completed Grade 4 piano exams and Grade 5 repertoire (2010)Awarded $124K as Alberta Ingenuity Industry Associate (2008-09)Organized Western Canadian E-Business Conference (ranked #1 in national series)Received Alberta E-Business Leadership of the Year Award (2004)Successfully completed half marathon in Banff, Canada (2003)Finalist for Rotary Ambassadorial Scholarship Program (2003)Achieved honors standing during 6-week French immersion program in Quebec City (1993)Received Alexander Rutherford Scholarship for high school honours (1990-93)Received several sports awards (volleyball, basketball, track)

English (Native speaker)Spanish (Fully bilingual)French (Intermediate)German (Basic)

Volunteer Experience

Big Sister and Big Brother Society of Edmonton

In-School Mentor

Church of Jesus Christ of Latter-day Saints

Teacher and Spanish Interpreter

Edmonton Immigrant Services Association

New Neighbour and Translator

Grey Nuns Hospital

Recreational Therapist s Assistant

References

Aldo Zanoni

CEO and Managing Director

Omni Technology Solutions

Tel: +1-780-***-**** Ext. 232

****@****-**.***

Paul McElhone

Executive Director

University of Alberta

School of Retailing

Tel: +1-780-***-****

****.********@********.**

Tom Ogaranko

CEO and Co-Founder

Redengine

Tel: +1-780-***-**** Ext. 302

*********@*********.***

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