Design User Experience

Andrew M. Lin

San Bruno, CA

********@**********.***

Objective

To work on projects that consistently challenge me to further my craft, innovate, change perceptions, bring hope, and do good.

Employment Timeline

Google, Inc. Mountain View, CA. (April 2010 – Current)

User Experience DesignerLeading the design of enterprise products focused on security and platform.

User Experience Consultant (June 2005 – February 2010)

Led the definition and design of strategic business initiatives for startups (ie. Fast Company, Major League Gaming) to Fortune 500 companies (ie. CBS, Johnson & Johnson).Responsible for competitive analysis, usability audits, feature positioning and specification, creative direction, information architecture, and rollout plans.

Amai Tea & Bake House. New York, NY. (June 2005 – July 2009)

Co-Founder and Creative DirectorBuilt an award-winning wholesale and retail bakery in Manhattan with 15 employees. Responsible for all creative aspects of the company.

TripTie, Inc. New York, NY. (June 2005 – January 2007)

Founder and PresidentLed an agile team of software engineers, designers and marketers through the entire product development lifecycle of a travel web application.

Time Inc.. New York, NY. (December 2003 – June 2005)

Senior Interaction DesignerDeveloped applications, editorial and marketing strategies, and interaction concepts to showcase and promote Time Inc. magazine content.

Pfizer Pharmaceuticals. New York, NY. (August 2003 – December 2003)

Usability SpecialistCreated customer profiles, test plans, research scripts and detailed reports, which outlined actionable design recommendations for a healthcare software application.

NextLeft, Inc. San Diego, CA. (June 1999 – February 2002)

Information ArchitectOutlined information flow, navigation structure, and interaction concepts for websites and web applications.

Education

Master of Human-Computer Interaction (August 2003)

Carnegie Mellon University, School of Computer Science. Pittsburgh, PA.

Projects included designing General Motors in-car and out-of-car navigation systems, autonomous robot-mining monitoring interface, Wachovia call-center ethnography, and Palm user-interface redesign.

Bachelor of Arts, Computing in the Arts (March 2001)

University of California, San Diego, School of Visual Arts. San Diego, CA.Curriculum included courses in Computer Science, Computer Graphics, Data Visualization, and Electronics. Minor in Cognitive Science with emphasis in Human-Computer Interaction.

Qualifications and Skills

Strategy. Empathizing with users, modeling their needs, and aligning those needs to business objectives and technical specifications in order to formulate and execute sound recommendations for product development.

User Experience. Utilizing human-computer interaction methodologies in order to create innovative and user-centered products.

Rapid prototyping / Iterative designCultural & Workflow modeling

Design. Incorporating trans-media design principles in order to brand and market ideas, people, products, and companies.

Storytelling / Narrative

Management. Mentoring employees, providing creative direction, and creating and implementing processes to streamline workflow and efficiency.

Development. Programming in PHP, Ruby on Rails, Javascript, HTML, C++, OpenGL, and Visual Basic in order to rapidly prototype, user test, and implement user-centered interfaces.

Branding, Creative Direction

2009 Time Out North American Websites Redesign User Experience, Strategy, IA

2009 Johnson & Johnson Depuy International User Experience, Strategy, IA

2009 Toyota Car Configurator Graphic Design

2009 Major League Gaming GameBattles Website Redesign User Experience, Strategy, IA, Creative Direction

2008 Major League Gaming Websites Audit Usability Audit, Strategy, IA

2008 BBH Black Book User Experience, Strategy, IA

2008 Honey Magazine Website User Experience, Strategy, IA

2008 MediaCatalyst Website Redesign User Experience, Strategy, IA

2008 CityRealty Website Redesign Usability Audit, Strategy, IA

2007 Amai Tea & Bake House Manhattan Store Retail Store Design, Construction

2007 CBS Radio 2.0 Platform User Experience, Strategy, IA

2007 CBS Radio Portal User Experience, Strategy, IA

2007 Fast Company Website Redesign User Experience, Strategy, IA

2007 Inc. Inc. 5000 BizNet User Experience, Strategy, IA

2006 TripTie, Inc. TripTie Application User Experience, Strategy, IA, Branding, Graphic Design, Marketing, Development

2006 Amai Tea & Bake House Website User Experience, Strategy, IA, Graphic Design, Development, Ecommerce

2006 Amai Tea & Bake House Product Packaging Packaging Design, Photography

2006 Amai Tea & Bake House Branding Branding, Graphic Design

2006 People Magazine / Time Inc. Celebrity Database User Experience, Strategy, IA

2005 Real Simple / Time Inc. Website Redesign User Experience, Strategy, IA

2005 InStyle / Time Inc. Website Redesign User Experience, Strategy, IA

2005 Entertainment Weekly / Time Inc. Website Redesign User Experience, Strategy, IA

2005 America Online Move to Web Initiative User Experience, Strategy, IA

2005 America Online Home Channel and Design Assistant Application User Experience, Strategy, IA

2005 Beechstreet Website Redesign User Experience, Strategy, IA, Graphic Design, Development

2004 Parenting Magazine / Time Inc. Parenting Pregnancy Planner Application User Experience, Strategy, IA

2004 Pfizer Pharmaceuticals Stork Application Contextual Design, Usability Testing

2003 General Motors (CMU) Personal Navigation Contextual Design, Rapid Prototyping, Usability Testing

2002 Fox Sports Website Redesign Usability Testing, User Experience, IA

2002 Harley-Davidson Website Redesign User Experience, IA

2002 Nestle Purina Website User Experience, IA

2002 Cafesoft Website Redesign User Experience, Strategy, IA, Graphic Design, Development

2002 Cafesoft CAMS Branding

2001 Ziff-Davis Extremetech User Experience, IA

2001 Ziff-Davis Expedia Travels User Experience, IA

2001 Ziff-Davis Yahoo! Life User Experience, IA

2001 Wynn Resorts Wynn Hotel User Experience, IA

2001 Restoration Hardware Site Redesign User Experience, IA

2000 Gateway Connected Home User Experience, IA

1999 Hewlett Packard Eliptica Website Front-end Development

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