lesley palfreyman #designer
experience
Sr. UX Designer, 2010–present
Lead designer for Amazon MP3 storeUser experience design for purchase path, MP3 Downloader installation, and account settingsDesigned Cloud Player brand and marketing campaignDesign visual merchandising material for gateway, homepage, and cross-site promotionsDesign and code widgets for Getting Started and mobile application pagesDesigned Amazon Digital brand and gift card
Art Director and Lead Designer, 2008–2010
Interactive design for consumer-facing websites, highly functional web applications, and engaging Flash media (animation and ActionScript)Brand development for Silicon Valley software corporationsAbility to sketch, pitch, produce, and code kept profits in-houseCollaborative relationship with developer partners; encouraged emerging tech solutionsFrequently presented design solutions to founders, CEOs, and Venture CapitalistsWon two Silver ADDY awards and was a national finalist for Virtual PBX website designManaged company website, portfolio, and blog; involved in new business strategyAccounts included Cisco, Synopsys, Adify, Virtual PBX, MarkLogic, Intacct, and Ingres
UI & UX Design Consultant, 2010
Popcrowd Software (Android)
Consulted user experience and user interface design for a series of Android applicationsContribution has grown into an identity design, graphics, and website development roleRecently reviewed in the New York Times
Associate Art Director, 2005–2008
Kane & Finkel Healthcare Communications
Primary interactive media designer; brand management and international campaign concepts with account team; digital video, information design, identity design, and some illustrationEstablished digital video production capabilities and employee training programPresented with offer to become company's first interactive designerAccount assignments included OrthoNeutrogena, Abbott, and Astellas (US and Europe)
Junior Art Director and Media Buyer, 2002–2005
Inspire Advertising & Design,
Worked with founding partners on print and digital media projects for national accountsProduced pre-press material, managed media planning, and prepared concept designsOffered full-time position in 2000 after completing summer internship in 1998Account assignments included JVC, Volvo Trucks, Hankook Tires, and Stanley Tools
education
Communication Design Honors, NSCAD University 2000–2002
Bachelor of Design, NSCAD University 1997–2000
Major Communication Design, Minor Digital MediaLimited entry program; graduating thesis presentation and exhibitElected Class President and Student Representative of the design department
National College of Art and Design, Ireland
Visiting student, Department of Design, Fall 2001
Bay Area Video Coalition
Final Cut Pro, Advanced Editing Techniques, 2007Video Production II, 20073D Graphics, 2008
San Francisco Center for the Book
Letterpress I–III, 2010Certified to rent Vandercook press
capabilities
Skills
Adobe Creative Suite, Final Cut Pro, Flash, CSS, HTML, Axure, basic JavaScript and ActionScriptTask flow diagrams, user scenarios, prototyping, info architecture, developer specsExcellent drawing, writing, and presentation skills; work well in collaborative projects
Interests
Invested interest in cognitive science, emerging technology, digital video, and design theoryPassionate about the mind, hiking, performing arts, and building things (wood, art, craft)Active member of Puget Sound SIGCHI, IxDA, and AIGA
Authorized to work in the US (green card holder)
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TESTIMONIALS"In all seriousness, I can't properly express my appreciation to everyone at Oya for the hard work and dedication that ensured that our little monster was delivered in a timely fashion. On behalf of everyone here at Virtual PBX, high-fives, forearm bashes, and champagne showers all around!"
– Anthony Vu, Web Projects Manager, VPBX
EVENTS & WORKSHOPS
Small Talks, Big Ideas: Brute Labs
BOOKSHELF
Gödel, Escher, Bach
Don't Make Me Think
worked & studied traveled
© 2012 Lesley Palfreyman **********.******@*****.*** »
© 2012 Lesley Palfreyman