Steven Hoober Mobile Interaction & Interface Design Information Design Graphic Design
Interaction designer, information architect, and user experience designer with strong background in trans-
actional web, mobile web and apps, browsers and mobile device OS.
Currently seeking full-time employment or contract with a multi-channel enterprise, or for the design of
apps, web or GUI for any contextually interesting devices: mobile, tablets, 10-foot UI, telematics, naviga-
tion, media consumption, etc.
Experience in the entire range of mobile and internet technologies.
Designed over 250 mobile projects on almost every platform; device OSs, apps for for iOS, Android, WebOS,
Symbian, Windows Mobile, J2ME & BREW; websites from WAP through HTML5.
Organized multiple new teams, evangelized new capabilities, and integrated into development and business
processes. Experience in many development processes. Creates success with IT metrics.
Experience with designing for government regulations and communications standards including CPNI and Sec-
tion 508 accessibility.
Have performed user research including user surveys, card sorting, contextual inquiry, usability studies and eye
tracking. Experience in specifying and using analytics data.
Published author (for O Reilly), speaker and design process leader.
Brands I have worked with include: Sprint-Nextel, AT&T, Qualcomm, Samsung, Skyfire, Bitstream, Vi-
voTech, The Weather Channel, Lowe s, Hallmark, uClick, Thwapr, St Luke s Shawnee Mission Medical
Center, and IBT.
Professional Experience
Information Architect
December 2010 to Nov 2011:
Alexander Interactive
Assist internal UX team at Lowe s Home Improvement in developing the MyLowe s
cross-channel experience.
Guided business, marketing, merchandizing and others through exercises to de-
velop features and requirements.
Created concept documents and got signoff on approach.
Directed work of interaction and visual designers to create specifications.
Work alongside the Product Owner, coordinate with other design and product
teams.
Work with Agile team to assure correct execution of the design.
August 2007 to September 2010: Creative Director / Interaction Director
Little Springs Design
Led design on over 30 highly visible mobile products including two web browsers,
and the Weather Channel website.
Develop design and interactive direction for client projects.
Coordinate activities of designers and approve or modify deliverable to meet
quality requirements.
Work with usability, research, account management and client teams to gather
information, communicate design documentation and execute revisions.
In charge of company brand and communications standards. In charge of de-
sign process and documentation methods.
5600 Russell Avenue / Mission, Kansas 66202 / +1-816-***-**** / www.donttouchme.com / ********@*****.*** / @shoobe01
Steven Hoober Mobile Interaction & Interface Design Information Design Graphic Design
November 2004 to August 2007: Human Factors Engineer
Sprint-Nextel
Designed large-scale (20MM users) products with documented improvements to
customer satisfaction and reduced support costs.
Assist in the discovery and development of business requirements; interpret
functional requirements in a user-centric manner; create models to gain cus-
tomer buy-in and assure proper products implementation
Utilize the tools, techniques and processes provided thru User-Centered Design
(UCD) to develop highly usable products for all of Sprint
Lead designer for complete redesign of the entire post-signon experience for
all customers of the merged Sprint & Nextel company.
Worked with legal, regulatory to influence new FCC regulations and develop
new, highly-usable, highly-secure single-signon for entire enterprise.
March 2003 to November 2004: Interaction Design Manager
Sprint
Led team of designers and front-end developers in creation of numerous customer-
facing sales and post-sales projects for web, and mobile platforms.
Guided and ensured the use of UCD techniques and processes in the team;
develop prototypes and react to usability testing and analytics.
Lead designer and team manager for new styles (grids & templates) rolled out
across all Sprint desktop and mobile sites.
Led complete redesign of SprintPCS.com websites with full web standards, the
first large company to do so anywhere in the world.
Information Design Manager
May 2001 to March 2003:
Sprint PCS
Acted as senior designer while managing and training a team in the use of the Infor-
mation Design, Interaction Design and UCD processes.
Led UI design of music service for first MP3 phone, led IA/IxD of (first?) opera-
tor ringtone/app store, developed UI for (first?) Google search on mobile,
among many other projects.
Applied user research results to inform design; planned and facilitated usability
research as needed.
Evangelized role of new design team to enterprise, created strong relationships
with implementation teams.
Web Developer
October 1997 to June 1999:
IsoSystems
Designed, programmed and scripted web pages for a variety of client websites;
Integrated presentation layer code with back-end systems.
Designed, created and implemented databases for web access and update of
information for hospitals, health care, hotel, real-estate, auto service and other
websites.
Education
B.F.A. Printmaking
May 1995:
School of Fine Arts, University of Kansas, Lawrence
5600 Russell Avenue / Mission, Kansas 66202 / +1-816-***-**** / www.donttouchme.com / ********@*****.*** / @shoobe01