Design Quality Assurance
Resume:
UXD, UID, Interaction Design, Graphics/Web/Visual Design Mob: +91-998*******.
Srinivas Reddy.G E-mail: ********.*****@*****.***
Bangalore, KA, India. Mob: +91-998*******
SUMMARY
UX/UI/Visual designer with a strong background of user centered design methodologies and 9 + years of
experience designing UIs for complex web applications, products, portals, and mobile applications.
Diverse background in fine arts (BFA, Osmania University), graphic design and front end design.
Experience in making interactive graphic designs, Mobile UI and web design from 10+ year s counts.
Developing brand identity and maintaining a consistent visual design and voice through-out an application.
A solid understanding of visual design challenges for web, software, and mobile apps
Skills to take designs from pie-in-the-sky ideas to a working proof of concept
A passion for making massive data systems usable through highly scalable UI and visualization methods
Has Experience in requirements gathering, content architecture, prototype development, Wire frames and
documenting the front-end requirements with style guides.
Advocate for user-centered design principles and accessibility compliance.
Objective is to provide excellent user experiences through software developed with attention to detail and
creativity.
Specialization in fine arts helps me to make Creative Designs and giving good color sense to the templates.
Focus on accessibility (users with disabilities, multiple devices) and web standards.
Previously associated with Karvy Computershare Pvt Ltd- Hyderabad, Tata Interactive Systems Mumbai/Kolkata,
Hurix Systems - Chennai, Aurona Technologies Hyderabad, Virtual Virtues Infotech Pvt Ltd.
Detail-oriented, self-directed problem solver, proactive communicator, able to multi-task effectively and produce
quality deliverables within required timeframes.
EDUCATION
Bachelor of Fine Arts (BFA) Graphic Design/Photography, Osmania University, Hyderabad.
Advanced Diploma in Web/Graphic Design with Certified Multimedia Specialist from Arena Multimedia, Hyderabad.
TECHNICAL PROFICIENCY
DESIGN TOOLS:
Adobe Photoshop CS4, Adobe Flash CS4, Adobe Illustrator CS4, Adobe InDesign, Visio, Coral Draw, Adobe Dreamweaver
CS4, Microsoft Office Suite, Microsoft Expression
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UXD, UID, Interaction Design, Graphics/Web/Visual Design Mob: +91-998*******.
EXPERTISE:
UID, UXD, Graphic Design, Wireframes, Prototyping, Usability testing, Web design, Mobile Apps, E-learning Modules,
Requirements gathering, Interaction Design, Product Design, Corporate branding and Logo Design.
PROGRAMMING:
Working Knowledge of HTML, CSS, JavaScript and Action script.
Work Experience
UI /UX/Visual Designer (Tech Lead)
Tech Mahindra (CanvasM), Bangalore, Karnataka, India. March2012 Present
Developing GUI S (Graphic User Interface), DSD S (Design Specific Documents), working closely with programmers
to optimize sites (style guides CSS) and graphics for the mobile apps.
Develop wireframes, site maps, process flow diagrams, and other documentation based upon user needs and
business requirements.
Work with designers to analyze and refine wire frames and mockups prior to development to promote greater ease
of use and positive consumer experience.
Participating in products ideation and conceptual development.
Development of user interfaces for various internet/intranet applications for insurance and mobile applications.
Advocate for user-centered design principles and accessibility compliance.
Collaborated with programmers to merge dynamic content with front end code and styles.
Work in a leadership role, which focuses on improving user experience, designing websites and collaterals.
UI /UX/Visual Designer
KARVY Computershare (P) Ltd, Hyderabad, AP, India. June 2007 March2012
Top Performer-2009 for consistent performance.
Developing GUI S (Graphic User Interface), DSD S (Design Specific Documents), maintain multiple websites, creating
E- learning Courses for Karvy Learning Center, working closely with programmers to optimize sites (style guides CSS)
and graphics for the web.
Develop wireframes, site maps, process flow diagrams, and other documentation based upon user needs and
business requirements.
Work with designers to analyze and refine wire frames and mockups prior to development to promote greater ease
of use and positive consumer experience.
Participating in products ideation and conceptual development.
Used Expression Blend to design a good looking and user-friendly interface for Silverlight application.
Development of user interfaces for various internet/intranet applications for insurance and mobile applications.
Advocate for user-centered design principles and accessibility compliance.
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UXD, UID, Interaction Design, Graphics/Web/Visual Design Mob: +91-998*******.
Design and maintain multiple sites for MF industry and its clients including Reliance, UTI, Benchmark, India Bulls,
Baroda pioneer and Morgan Stanley.
Collaborated with programmers to merge dynamic content with front end code and styles.
Work in a leadership role, which focuses on improving user experience, designing websites and collaterals.
Visual / User Interface Designer
Aurona Technologies, Hyderabad, AP, India. October 2006 June 2007
Responsible for quality assurance of all web design projects including web usability, accessibility, testing and
debugging, advise clients on effective marketing techniques to increase website traffic.
Worked with programmers to launch new and technologically exciting online e-learning games, presentations and
Simulations.
Created wireframes, site maps, and process flow diagrams.
Involved in graphics and UI design for several corporate e-learning modules and web sites.
Advocate for user-centered design principles and accessibility compliance.
Work with Business Analysts/Content Providers/Product Managers/Developers to define project requirements
managing, directing, and mentoring a team of designers in developing concepts, design, and functionality,
presenting design concepts to clients.
Visual / User Interface Designer
Hurix Systems, Chennai, Tamil Nadu, India. December 2005 August 2006
Interned with the user experience team to design websites and banner advertisements.
Learned web industry tools and techniques from experienced professionals while working at a large dot-com
startup and constructed site maps and wireframes.
Conducted usability testing sessions using prototypes and live applications.
In charge of all graphic assets of the product as well as presentation graphics and navigation.
Involved in graphics and UI design for several corporate e-learning modules and web sites.
Consistently working with the creative director to develop online branding, web site usability and internet
marketing campaigns.
Visual Designer
Tata Interactive Systems, Mumbai, Maharastra, India. February 2005 December2005
My job involved creating interface design such as backgrounds, buttons, icons, interactivities, website designing,
other such interface elements on the following grounds that is e-learning design, identity design, interactive design
and on the simulations.
Designed page layouts, graphics and icons for e-learning modules.
Contribute to the production of product design specification, story boards, and design prototypes.
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UXD, UID, Interaction Design, Graphics/Web/Visual Design Mob: +91-998*******.
Visual (GUI)/Graphic Web Designer
Virtual Virtues Infotech Pvt. Ltd, Hyderabad AP, India. December 2002 January 2005
My job involved creating interface design such as backgrounds, buttons, icons, brochures, stage backdrop for
seminars, posters, interacting with the printers (offset) for the final execution of the project.
Design and development of websites using Dreamweaver and Photoshop.
Confidential portfolio available upon request
My Partial Portfolio: http://shownd.com/gsrinivasr
Partial List of my online Works in the Present & previous company:
https://online.utimf.com/
http://www.barodapioneer.in/
http://www.axismf.com/
http://www.pennanttech.com/
http://www.pramericamf.com/
http://www.jmfinancial.in/
https://www.karvymfs.com
http://www.bhartiaxa-im.com/
http://www.indiabulls.com/
http://www.benchmarkfunds.com/ (now it is Goldman Sachs)
http://www.edelweissmf.com/ (offline)
http://www.religaremf.com/
http://www.soccermillionaire.com
http://www.apolloHosting.com
http://www.principalindia.com/
http://www.watch2learn.in
http://extreme.com/
http://verinume.com
http://www.solutioncorp.com/
http://www.patientlinkfinance.com/
http://www.veterans-express.com
http://www.americanpipette.com/
http://www.abcomrents.com
http://www.americanpipette.com/
http://www.vizionapparel.com
http://www.bizimpressions.com/Tutorial.asp
Declaration
I hereby declare all the above details are true to the best of my knowledge.
SRINIVAS REDDY.G
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