Management Marketing

Location:

Milwaukee, WI

Posted:

February 11, 2013

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Resume:

Bear with me while I build.

Scott Dodge’s Resume

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I’m a highly passionate, driven and motivated individual, dedicated to the field of SEO. Here is a compendium of my relevant work experience.My Experience

Search Engine Marketer at (3/2011 – 4/2012)TasksDeveloped, managed, and executed numerous SEO and PPC campaigns for a wide variety of small to medium-sized businesses in an agency settingPerformed all aspects of on-page and off-page SEO – including keyword research, website audits, competitive analysis, conversion rate optimization, linkbuilding, and social media activitiesWorked closely with designers, developers, and other marketing team members to ensure projects were executed with the utmost efficiencyDelved deeply into Google Analytics data to identify numerous opportunities for business growth and improvementDeveloped effective reporting methodology for our numerous initiativesManaged various outsourcing initiatives, from content creation to local citation building to improve ROIDeveloped content and copy for websites in various nichesaccomplishmentsDoubled conversions for our largest client by effectively managing and executing a large scale Local SEO campaign that attracted over 8,000 unique visits and considerable inbound links from strong, authoritative domainsPerformed site improvements such as revamped copy, updated design, and testimonials for a client that resulted in a ~300% increase in conversionsTook numerous client sites from relative oblivion to high positions in the search engines via a blend of on-page and off-page SEONetworked on a personal level with some of the best and brightest individuals in our industry

Freelance Marketing Consultant at (9/2010 – 3/2011)tasksDeveloped a complex, entirely modular economic modeling worksheet and accompanying presentation for management in order to convey financial outcomes of various sales levels and distribution activities, which is still in use todayAssisted President and CFO with marketing strategies, product development, and various other tasksDeveloped a project management framework in order to organize product development tasks

Co-Founder at Twin Cities Underground (3/2003 – 5/2007)tasksFounded a youth-oriented non-profit center for arts in an inner-city settingCreated budgets, advertising plans, applied for and obtained grants and non-profit statusHeld, attended, and recorded weekly board meetingsRecruited and trained new volunteers with workshops and eventsCollaborated with numerous local government officials in order to grow our organizationIncreased attendance with creative solutions to an estimated 12,000 youth around the nation by My Educational Background

I attended the University of Wisconsin – Milwaukee, and received a BBA in Marketing with a certificate in International Business. My in-major GPA was 3.11, and I made the Deans List in Spring of 2009.

While at college, I was a Visibility Strategist for . My duties were to bring attention to our various campus-wide initiatives, which included the 2008 Presidential Election and many others relevant to our student community. This role was perfect for me, as I was able to utilize my marketing skills, work alongside other like-minded individuals, and bring awareness of relevant political and local issues to our student community.

Notable courses include Marketing Management, Management of Promotions, Global Information Systems Management, Management Analysis, Operations Management, International Marketing, and Quality Process Improvement.My Skills

In this field, I’m generally a jack of all trades. I’m a . I’m fluent in all aspects of social media – I was even one of the first private beta users on Google+.

I’m an excellent networker, and I effectively utilize these skills to further the goals of myself, my organization, and my clients. I’m fluent in all elements of Microsoft Office. As a photographer, I have a knack for design, and I have done a great deal of photo and video editing.

As you can see, I operate my own website, and I’m becoming quite familiar with WordPress, HTML, and CSS. I’m passionate about CRO and Local SEO. I’ve written countless blog posts, on behalf of myself, my organization, and my clients.

I have a great deal of experience with tools such as Raven, SEOMoz, Advanced Web Ranking, Google Places Scout, Screaming Frog SEO Spider, Xenu Link Sleuth, and Google Webmaster Tools.My References

I have many references from past employers, coworkers, and industry veterans available upon request. Please let me know if this is something that you’d like to see.

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Thanks for your time, and I hope to hear from you!

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