Manager Sales

Dan Piszczek

Email: **********@********.***

Address: *** ***** *****

City: Bartlett

State: IL

Zip: 60103

Country: USA

Phone: 312-***-****

Skill Level: Management

Salary Range: $120,000

Primary Skills/Experience:

See Resume

Educational Background:

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Job History / Details:

DAN PISZCZEK

729 Holly Drive Bartlett, Illinois 60103

H 630-***-**** C 312-***-**** **********@********.***

SUMMARY

A driven and accomplished marketing manager experienced in developing and executing the full spectrum of strategic integrated marketing and communications programs with a history of business-building results. Proven capabilities in integrated marketing, promotions/shopper marketing, brand management, strategic planning, project and team management, vendor/agency relationships, and financial management. Utilizes strong critical and strategic thinking skills to achieve great success in brand positioning, annual planning, and project management. With a solid commitment to excellence, lays the foundation for an organization's long-term success and profitability.

EXPERIENCE

BEL BRANDS, USA, Chicago, Illinois

Senior Associate Brand Manager, Multiple Brands 2011-2012

Managed brand performance and budget tracking and reporting. Compiled data to create daily, weekly, and monthly reports for management, used to determine future activity. Created numerous ad hoc reports and presentation slides for senior management requests. Responsible for budgeting activities, including management of $6,000,000 budget on complex spreadsheet, which involved securing cost estimates, updating changes/cuts/additions, processing invoices, and reconciliation at major budget events. Collaborated with vendors, marketing management, sales, supply chain, and finance. Managed promotion function/agency and participated in planning and strategy meetings.

Proposed new way to reach volume consensus that involved marketing, sales, and demand planning.

Developed and implemented sales incentive program for Q4, 2011, which helped brand exceed annual sales goal for a total cost of only $30,000.

Produced model for using daily shipment information to project pacing for month.

Discovered and corrected several budget discrepancies that saved brand $84,000 in 2012.

Promotion Manager 2008-2010

Established consumer promotion/integrated marketing function at Bel, centralizing activity, and created best practices for all brand teams to follow. Hired new promotion agency, renegotiated vendor contracts, and introduced integrated marketing planning process to team. Managed subsequent execution of plan, from development through effectiveness analysis, across entire portfolio of brands. Mentored new associate brand managers, teaching them how to plan, budget, write creative briefs, work with agencies, and interpret results.

Worked as Bel's first and only promotion manager to quickly centralize and improve company functions.

Developed and implemented integrated marketing communications process for positioning all brands and strengthening writing of annual marketing plans, which included hiring consultant to train entire marketing team and all agency partners.

Negotiated subscription contract with one of vendors by consolidating all brand activities for coming year, which saved Bel over $500,000 over the course of two years.

Introduced account-specific (shopper) marketing to Bel and worked with sales to execute several programs over two years with key accounts, which produced excellent results and strengthened relationships with retailers.

SARA LEE CORPORATION, Downers Grove, Illinois

Senior Manager, Consumer Promotions 2006-2008

Led promotion and integrated marketing communications efforts for assigned brands, which included interpreting research, program planning, program development, execution, and analysis. Managed budgets in excess of $10,000,000 and conducted vendor negotiations and annual reviews.

Developed an informal integrated marketing communications process for Sara Lee Sweet Goods, which produced results that reversed negative consumption trend in 2007.

Integrated non-traditional practices to 2008 plan on Ball Park Franks, which propelled brand past Oscar Mayer and into number one share position in hot dog category.

Headed successful integration of new advertising platform on Sara Lee brands into promotions, shopper marketing, and events, working with very narrowly written style guide.

Served as core member of several new product introduction teams, including Ball Park Angus Beef Hot Dogs, Sara Lee Simple Sweets Pies, and Hillshire Farm Hearty Slices.

KRAFT FOODS GLOBAL, INC., Glenview, Illinois

Category Promotion Manager, Multiple Brands 1993-2005

Managed planning and execution of consumer promotions and integrated marketing communication programs for several different brand groups, including Tombstone and DiGiorno Pizza, Stove Top Stuffing, Kraft Natural Cheese, Philadelphia Cream Cheese, and Kraft Macaroni & Cheese. Responsible for budgets up to $20,000,000, and managed associate promotion managers.

Acted as key team member of DiGiorno Pizza launch team, which became one of the most successful new product launches in history of Kraft.

Worked on first-ever consumer-insight-based integrated marketing plans team for Philadelphia Cream Cheese that shifted away from straight economic incentives to value-added incentives (equity), and produced first growth for brand in five years.

Introduced Kraft Macaroni & Cheese team to integrated marketing communications and led planning process that delivered annual marketing plans enthusiastically endorsed by senior management. Achieved rare approval for plan, which saved weeks in refinement and rework.

Led development and negotiation of several milestone sponsorship agreements, including NFL Quarterback Club, with 12 personal services contracts, MLB Players Association, Marvel Comics/Sony Pictures for Spiderman, The Movie, and numerous other partnerships.

ADDITIONAL EXPERIENCE

DESOTO, INC., Mount Prospect, Illinois, Account Manager, 1989-1992. Managed Sears Plus laundry detergent account. Worked with buyers and marketing managers in every Sears channel on promotions, new product introductions, and sales training for telemarketers. Rewrote critical sales training presentation, updating and improving content, making it more relevant and easy to use by representatives. Expanded promotional offerings to improve sales and customer satisfaction.

MARVIN POER & COMPANY, Oak Brook, Illinois, Account Analyst, 1987-1989. Researched leads, developed and sent direct mail pieces, and reached out to leads to set up sales meetings. Maintained historical database of leads and references and refreshed materials annually. Rewrote direct mail materials to deliver more impact and reworked lead database to improve tracking history.

A.C. NIELSEN COMPANY, Northbrook, Illinois, Field Representative, 1984-1987. Visited grocery stores and conducted inventory audits. Compiled accurate monthly audits and sent results to headquarters for processing.

EDUCATION

NORTHERN ILLINOIS UNIVERSITY, DeKalb, Illinois, B.S., Marketing, 1984

PROFESSIONAL DEVELOPMENT

Emotional Intelligence, 2004

Creative Problem Solving, 2003

COMPUTER SKILLS

Microsoft Office Suite

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