Manager Quality Assurance

Shawn C. Reed

Entrepreneur, Analyst, Developer, Social Media Expert

*****.*.****@*****.***

Summary

I am an experienced online marketing and analytics consultant, with a proven record of providing quality

solutions to complex problems. I also have extensive experience in quality assurance, technical support,

customer service, social media, software architecture and development, and management.

Specialties

web analytics, SEO, social media, marketing, software development, software architecture, database design,

management, training

Experience

Product Manager, Analytics at Sephora

March 2012 - Present (2 months)

Served as the subject matter expert and primary point of contact for Adobe SiteCatalyst and other analytics

software across web, mobile, and social properties.

Collaborated with the business partners to define KPIs and reporting requirements for site enhancements.

Worked with front-end development team to ensure projects were implemented with appropriate tagging to

track results.

Worked with IT, vendors, and other teams to verify data accuracy.

Analyzed dashboards to uncover site issues and partner with technical teams to correct.

Product Manager, Technology Solutions Group at Keystone Solutions

October 2011 - February 2012 (5 months)

Responsible for managing the development and release of Keystone's first-ever suite of web-based

applications.

Senior Analytics Consultant at Stratigent, LLC

November 2009 - September 2011 (1 year 11 months)

Designed and managed complex analytics implementations for key accounts.

Designed custom integrations between analytics tools such as SiteCatalyst and third-party tools owned by

clients, including proprietary client software and enterprise data warehouses.

Created a data collection engine that polled various data sources (including the Adobe SiteCatalyst API) and

stored the resulting data in order to automate a large portion of monthly reporting for key accounts, saving the

company an estimated $50,000 or more yearly and freeing up consultants to provide insight on data rather

than spending time to pull reports.

Performed a complex implementation of SiteCatalyst on the Purina Pet Care family of websites using tools

from our partner company, Ensighten (a project which later became the basis for Ensighten's first and widely

Page1

publicized case study).

Worked directly with Ensighten developers during early implementations to identify and resolve defects or

useful features/enhancements, in some cases writing code myself to address the issue.

Managed several internal projects using Scrum methodology, including the implementation of a

client-facing knowledge base and ticketing system (led daily meetings, assigned tasks to team members,

collected client and internal feedback).

Developed and delivered training to clients (both remotely and at the client's location).

Performed market research on dashboarding and reporting front-end tools as part of development of an

internal dashboard product.

Collaborated with business development team on acquiring several new significant clients/contracts for the

company.

Analyst at Electronic Arts

September 2009 - November 2009 (3 months)

Performed troubleshooting on issues pertaining to analytics implementation and reporting.

Made recommendations and implemented best practices for new implementation initiatives and audited

existing implementations.

2 recommendations available upon request

Team Lead (Media) and Senior Implementation Consultant at Omniture, Inc.

May 2007 - September 2009 (2 years 5 months)

Performed detailed analysis of marketing and other business requirements for large, high-profile client

companies (e.g., Microsoft, NFL, Scholastic, HBO).

Developed customized analytics solutions for client companies using Omniture's SiteCatalyst and Discover

products.

Performed ongoing client support via telephone and e-mail.

Delivered presentations and mentoring to members of the consulting group.

Served as the consulting group's subject matter expert for Omniture's APIs and web services, and developed

the first internally published demo of API functionality.

Handled client escalations for other team members.

Developed the first known integration between Twitter and Omniture SiteCatalyst which was presented at

Omniture Summit and received a great deal of client interest.

14 recommendations available upon request

Senior Architect / Director of Software Development at HowStuffWorks, Inc.

October 2004 - May 2007 (2 years 8 months)

Served as primary developer on a number of web applications within the company s network of sites.

Delivered feasibility analyses and estimates for development time on each release based on business

requirements.

Developed engineering plans and architected new large-scale web applications from the ground up,

including program flow and database schema.

Assisted with product management for HowStuffWorks' first article commenting system (internally called

Page2

RCC, or Reader-Created Content), including development of features and interaction with usability testers.

Served as subject matter expert for Omniture SiteCatalyst, including implementation and development of

custom reports and dashboards.

Served as a member of the company s technology steering committee, which makes critical decisions

affecting the entire company s technology infrastructure.

Supervised and mentored a team of developers.

3 recommendations available upon request

Chief Technology Officer at Boldar Studios, LLC

March 2001 - January 2006 (4 years 11 months)

Managed a new technology-oriented startup company (offerings included web hosting and custom

application development).

Determined company s technology requirements and fulfilled them according to established budget.

Developed software applications, primarily using open-source technologies such as Perl and PHP.

Managed team of contracted developers (including some who were remote) to complete projects within

established deadlines and specifications.

Met with clients and provided customer service as needed.

Maintained Linux servers, including managing user accounts and ensuring security.

Database Administrator at BellSouth

July 2004 - August 2004 (2 months)

Managed users, roles, and permissions for Microsoft SQL Server.

Created databases, views, triggers, and stored procedures.

Created recurring data feeds between Oracle and Microsoft SQL Server using linked server functionality.

Developed applications in VB/ASP (classic and .NET).

Built ad hoc reports using data from Siebel and other internal applications.

QA Analyst at BellSouth

January 2004 - July 2004 (7 months)

Wrote and executed test scripts and scenarios for all BellSouth applications, including Siebel.

Built and managed several Microsoft Access and SQL databases.

Built ad hoc reports and queries.

Developed a new knowledge base application using Visual Basic and ASP which greatly improved helpdesk

efficiency and reduced call volume.

2 recommendations available upon request

Technical Support Representative at Internet Partners of America

2000 - 2001 (1 year)

Answered inbound calls from customers and resolved technical issues with their Internet connections

(primarily dialup).

Senior Developer / Systems Administrator at The GrapeVine Network

1998 - 1999 (1 year)

Page3

Developed custom web applications for clients.

Provided technical support.

Maintained servers and network systems.

2 recommendations available upon request

Skills & Expertise

Web Analytics

Software Development

Quality Assurance

Database Design

Database Administration

Product Management

Certifications

Adobe Certified Expert (Implementation)

Adobe, Inc. License N/A April 2011 to April 2012

Zend Certified Engineer (one of the first 1000)

Zend Technologies Ltd. License N/A October 2005

Education

Idaho State University

Computer Software Engineering, 1995 - 1996

Interests

software development, multimedia, security, management, consulting, product management, business

development, web analytics, SEO, DJing, travel, photography

Page4

Shawn C. Reed

Entrepreneur, Analyst, Developer, Social Media Expert

*****.*.****@*****.***

23 people have recommended Shawn C.

"Shawn Reed did not fail a single time. Shawn Reed is a customer-service oriented technical, business analyst

who always delivers. He is always capable of adapting to new working environments. Shawn always

maintains very good relation with co-workers and clients."

Michael Johns, Global Technical Manager of Web Analytics, Electronic Arts, worked directly with

Shawn C. at Electronic Arts

"I worked with Shawn on Omniture implementation and reporting at several projects at Electronic Arts. He

was quite approachable and technically competent. He had intellectual curiosity to dig into technical

challenges. With great interpersonal and project management skills, Shawn was quite pleasant to work with."

Mandy Guo, Sr. eCommerce Analyst, Electronic Arts, worked directly with Shawn C. at Electronic Arts

"I worked with Shawn on a couple of challenging projects and I have appreciated Shawn's confidence and

knowledge in handling difficult situations. Shawn consistently delivered highly professional collateral to the

client in a timely manner. I have seen Shawn go beyond to assist and make sure people can use and

understand the information he delivers. Besides having the knowledge, confidence, and professionalism of a

consultant, Shawn is also a whole lot of fun to work with. He left for another opportunity, and is certainly

missed here at Omniture."

Craig Lewin, Enterprise Account Manager, Omniture, worked with Shawn C. at Omniture, Inc.

"I highly recommend Shawn Reed. He is a hard worker, willing to roll up his sleeve to solve a complex

problem, but also extrememly personable and professional. As a team lead, he supported his group and had a

true open door policy. No question was too insignificant to answer, and his patience is a true virtue in this

industry. In addition, he is motivate, creative and often goes above and beyond to find better ways of solving

industry problems. A true asset to any organization."

Mary Vardaman, Senior Business Consultant, Omniture, worked directly with Shawn C. at Omniture,

Inc.

"Shawn and I worked together to implement pixel tracking on Ticketmaster s website for the NBA. In all my

experiences working with the 3rd party vendors, he really stands out from the crowd. Shawn s level of

competence, professionalism, and communication throughout the entire project were outstanding. I

appreciated his great attitude and patience in taking the time to answer all of my questions in a way that was

Page5

very clear and easy to understand. He went above and beyond to help deliver a solution for us on time and

with high quality. It was a pleasure working together and I highly recommend his work."

Lorin Cha, was Shawn C.'s client

"I really enjoyed being on Shawn's team. He always took the time to listen to my concerns and addressed

them accordingly. He allowed me the freedom to do my job while at the same time giving me the guidance to

succeed. He leads by example as he works just as hard as anyone on his team. If ever given the chance, I

would choose to be on Shawn's team again."

David Woolsey, Associate Consultant, Omniture, reported to Shawn C. at Omniture, Inc.

"I had the pleasure of working with Shawn on a special project related to Web Analytics and Twitter. Shawn

proactively volunteered to help out and spent his own (weekend) time to build prototypes that ultimately had

a huge client impact

Adam Greco, Director of Solution Architecture, Omniture, managed Shawn C. indirectly at Omniture

"Shawn has worked as a technical consultant on a number of my accounts. He is very effective, highly

knowledgeable, and prepared to go the extra mile for his clients. He is also skilled in interacting with

technical and non-technical people in the client's organisation. I do not hesitate to recommend Shawn as a

web analytics techncial consultant."

Huw Roberts, Techincal Account Manager, Omniture, worked with Shawn C. at Omniture, Inc.

"Shawn possesses a unique blend of strong technical skills but has the ability to communicate and work with

all types of people. He is consistently professional, proactive and always looks for the upside in any situation.

I highly recommend Shawn and consider him a fantastic individual."

Chad Greenleaf, Team Manager Media, Sr. Consultant, Omniture, managed Shawn C. at Omniture, Inc.

"Shawn is the hardest worker I know. He brings all of his knowledge (which is extensive) to every task. He

will work any angle he can to find a solution rather than tell a client no. He has a broad range of skills and

specialties, great depth in his knowledge and a dedication above and beyond. There is no one else I would

rather work with than Shawn Reed."

Lorrie Klossner, Senior Consultant, Omniture, worked directly with Shawn C. at Omniture, Inc.

"Shawn is a hard working, responsible and trustworthy colleague. His subject matter expertise is invaluable to

our company. He is able to explain technical issues in a manner that a non-technical person can comprehend.

He demonstrates great Customer Satisfaction (CUSAT). It is a pleasure working with Shawn."

Cindy Nicholson, was Shawn C.'s client

"Shawn was the Implementation Consultant to one of my accounts. He was a pleasure to work with and

Page6

always answered our technical questions with ease and authority. He is an expert in designing solutions and

delivers them quickly with a pleasant attitude."

Kristine Shaw, Account Manager, Omniture, worked with Shawn C. at Omniture, Inc.

"Shawn has achieved technical mastery in the Web Analytics space. In addition to Shawn's technical prowess,

he possesses the ability to break complex concepts down and make them easy to understand for even the most

inexperienced novice. Shawn understands that technical solutions serve business purposes and has proven a

valuable asset in helping define business requirements in business terms. Put simply, Shawn moves

comfortably from the technical to the non-technical. He gets my highest recommendation."

Aaron Fossum, Sr. Implementation Consultant, Omniture, worked with Shawn C. at Omniture, Inc.

"Shawn has a rare combination of technical knowledge and customer focus. He is a great addition to any

results-oriented team."

Gregg Frohman, Principal Consultant, Omniture, managed Shawn C. indirectly at Omniture, Inc.

"Shawn is a very bright consultant. He's been a godsend to my clients and is always willing to hop in on

projects at a moments notice. He's always willing to help and often times adds so much value that he ends up

owning the project. Very few times have I run across a web analyst who can code just about anything and

vice versa. Shawn brings both to the table. Combine that with his commitment and determination and you've

got one heck of an employee."

Ron Lunan, Engagement Manager (Microsoft), Omniture Inc., worked with Shawn C. at Omniture, Inc.

"I worked with Shawn on the Omniture Implementation at Microsoft. Shawn's services were for one year of

general consulting services for Microsoft. During this period (which is currently ongoing) Shawn excelled.

He was able to help drive the project forward by his technical and business know-how. For example he made

user, account and report suite management more scalable and higher quality through use of SiteCatalyst Web

Service APIs. Shawn also excelled in high contact situation with users during standardized and ad hoc

training sessions. This is a non-trivial accomplishment considering the user base was > 1000 people for the

project. In sum it was a pleasure to work with Shawn and I would gladly do so again."

Daniel Mathews, was Shawn C.'s client

"I worked with Shawn on several projects. Shawn was the lead analyst and developer on those projects.

Shawn provided great technical leadership to the other developers on the project as well as sound technical

advise to me. The projects that we worked on came in on time thanks to Shawns technical leadership. I also

found him to be able to "roll up his sleeves" to make certain that we did not miss our deadlines."

Allen Greenly, VP, HowStuffWorks.com, Inc., worked with Shawn C. at HowStuffWorks

"I have worked with Shawn directly on several projects at HowStuffWorks and have found him to be

extremely skilled and knowledgeable in his area of expertise. He is considered by his colleagues to be a

Page7

valuable asset to any project team that he is assigned to. Shawn is always willing to go the extra mile for the

team, helping others, training, and managing. He is most definitely a team player with superior programming

and analytic skills. I believe that any of Shawn's colleagues here at HSW, including myself, would be

honored to work with him on any project team."

Heather Chappell, Sr. PM, HowStuffWorks, worked directly with Shawn C. at HowStuffWorks

"Shawn is my go-to guy for tech analysis. He thoroughly evaluates project requirements and goals, including

the larger system reprecussions, so I can feel confident moving ahead with development."

Kate Solley, Project Manager, HowStuffWorks.com, worked with Shawn C. at HowStuffWorks

"Shawn proved me, while working on assignment at BellSouth, that he is highly skilled and knowleadgeable

in applications development. Shawn was successful in upgrading his team's QA application and other

work-group tools effecting increased team productivity through increased features and multi-user access

capacity. With the help of his co-workers in design requirements, Shawn quickly built database applications

accessible through SQL databases and Web servers over the intranet, with robust edit checks, user security

features and many more bells and whistles than usually prescribed."

Reno M. Borgognoni, Sr., CFO, MD&E, Inc, managed Shawn C. indirectly at BellSouth

"Shawn's wide range of IT experience helped him to quickly become a highly productive member of the

team. With very little instruction, Shawn was able to design two database applications and make them

accessible from the Web, which is something our company had been needing for quite some time. I provided

the answers for the needs of the company and Shawn was able to provide the solution. Needless to say, his

talents were quickly recognized and Shawn was elevated to the data extraction and reporting team, but he was

always helpful and attentive to our needs after his departure."

Eric Richter, Quality Assurance Team Lead, MD&E, Inc., managed Shawn C. indirectly at BellSouth

"Shawn was young and just starting out, when I met him. I immediately saw intelligence and talent. I am

thrilled that I knew Shawn before he went off to carve his mark in the world. He was always fun and

optimistic. Shawn had big ideas which were always reflected in his work. I have no doubt that he has done

many great things since I worked with him, and know that his best works are yet to come. To recommend

Shawn to others... as easy as breathing."

David Reddersen, was Shawn C.'s client

"Shawn was always a well rounded employee and the go to person for many advanced technical projects and

questions. His expertise and knowledge given any area that he has worked in within the group went well

above and beyond our teams expectations. I highly recommend Shawn for any project/position that he sets his

desires to succeed at."

Shawn Evans, Photographic Artist, sh@wn photography, worked with Shawn C. at The Grapevine

Network, Ltd.

Page8

Contact Shawn C. on LinkedIn

Page9

Contact this candidate