Sales Manager

Luis Barrera

Email: *********@********.***

Address: ***** ******* ***** **

City: Spring

State: TX

Zip: 77389

Country: USA

Phone: 832-***-****

Skill Level: Director

Salary Range: $50,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Luis R. Barrera Rosado 24019 Augusta Falls Ln Spring, TX 77389

Home : +1-832-***-**** Email: **************@*****.***

Mobile : +1-832-***-****

Executive Summary:

Successful executive within the Mexican and International corporate community with over 25 years of experience in Sales, Production, Product Support, and Administrative & Financial Controls and Analysis. Proven ability to plan and execute strategic, tactical, and operational objectives; excels at managing change within the organization.

Areas of major experience and development:

Sales & Marketing: Strategic planning for the achievement of sales objectives and market share. Analysis and review of forecasts. CRM Implementations and supervision of start up.

Personal involvement in a team for large or complex projects.

Rental: Strategic planning for size and mix of rental fleet with strong emphasis in selling the service approach.

Industrial Production: Inventory planning and control, quality, BOM control. Processes for subassemblies. Importing components and exporting final products.

Business Analysis: Deep involvement in the operations of the whole organization, to define and review of Key Performance Indicators.

Finance and Administration: Active role in the development and review of the annual Business Plan. Forecast and operations control focused on achievement of goals and Return on Capital assets.

Organization and Development: Wide experience in processes and organizational structures. Experienced in mergers and reengineering of growing processes as well as in crisis cycles. Personal involvement in the definition / reviewing of processes.

Cost Optimizing: Enrollment in projects to reduce cost and operational expenses without affecting customer service and market share.

Information Technology: Member of the Worldwide Committee in charge of evaluating alternatives of Information Technology for Caterpillar and its dealers; such as Oracle, JD Edwards, SAP and their CRM module (Customer Relationship Management) Systems including Siebel. Superior ability with databases and computer software.

Continuous Improvement: Participated with dealers and Caterpillar to establish the Key Performance Indicators for 6-Sigma and Strategic Planning projects.

Professional Experience

IMER Latinoamerica

Aug 2010 to Oct 2012 Production and Administrative Director / General Director

Jan 2010 to Aug 2010 Private Consulting to Rental project

Alesso (Volvo Constructor Equipment Dealer)

Nov 2007 to Dec 2009 General Director

United Rentals

Feb 2004 Nov 2007 General Director

Caterpillar Mexico (Madisa)

Oct 2002 - Jan 2004 VP in charge of the whole operations of Regions Mexico and Central (8 branches)

May 2001 - Oct 2002 Sales VP for Southern Area

Caterpillar Mexico (Mextrac)

Jul 1999 - May 2001 Commercial VP

Feb 1993 - Jul 1999 Machine General Manager

Oct 1974 - Feb 1993 Regional Manager (SE of Mexico)

Branch Manager

Academics:

Finance in the Rental Business School of United Rentals in US

Oracle Implementation Consulting Bearing Point

Sponsor of 6-Sigma Projects - Cat University - Tucson, AZ

Congress of Board of Directors The Wharton University

Strategic Planning - Cat University - Peoria, ILL

Professional MS Office & Database Management

Waste Disposal Fundamentals - Cat University, Malaga, Spain

Time and Territory Management, Strategic Selling and ISO9000 Certification Process -Caterpillar Dealers

Earthmoving Analysis - Peoria, ILL and Tucson, AZ

Accounting - Centro de Estudios Cientificos y Tecnologicos / Universidad del Sudeste

Special Awards or Recognitions:

Volvo Recognition on Operating Business Plan implementation

1st. Latin-American 2000 place in the coordination of the Caterpillar Training Program for Salesmen

Member of Dealer Channel System (DCS) of Caterpillar to collaborate in 6-Sigma projects

CRM successfully implementation in Mextrac

Professional Affiliations:

17 year member of AMDM (Mexican Association of Machinery Dealers).

Positions: President of the Construction Sector and Vice-president of the Board of Directors, Presently Foreign Councilor

Languages:

English (fluent), Spanish (Native)

Addendum to Resume

IMER (Concrete products manufacturing and Selling)

Completion of two manufacturing models mainly for the US and Latin American markets

Reduction of 15% in production costs and 25% in general expenses

Reorganized and updated distributing network in Costa Rica, Panama and Colombia

Alignment of processes Italy / Mexico

Alesso (Volvo Construction Equipment Dealer with coverage in all Mexico)

Improvement of 30% in Working Capital / Liabilities ratio

Restructured of the operational and business plan

Managed 53% sales growth of rental fleet with simultaneous 26% reduction of operational expenses

Control and reduction of excess inventory in parts and equipment by returning under special condition to factories

Managed the business during the 2009 crisis via positive cash flow

Implemented Siebel Customer Relationship Management system

Developed and launched Rental Software to manage a fleet of 400 units (combination of Golf Carts and Construction equipment)

Implementation of Processes under ISO platform

Renegotiation of credit lines with Swedish Financial branch of Volvo

United Rentals (Subsidiary of United Rentals Inc: 760 stores in US and Canada)

Responsible for the whole operations and development plan in Mexico: Sales, Productivity of one of the largest Rental Fleet in Mexico including Financial and Human Resources

Reported to the VP of one of the 8 Regions of UR Inc.

Continuous sales growth of two digits per year in the last 3 years

Renewal of fleet by producing enough Cash Flow to change from 70 months average aging to 18 moths

Improve availability and dollar utilization of rental fleet with a reduction of repair and maintenance expenses of 45%

Double Return on Capital Assets in the last 3 years

Initiate the complementary business of Contractor Supplies in Mexico

Aligned processes in Mexico for the compliance of SEC Regulations that applied to Mexico

Reduce Personnel Turnover

Member of the corporate team of Fuel Cost of UR Inc.

Caterpillar Mexico (Madisa and Mextrac)

Responsible for Sales, Parts and Service, Administration of Assets, Account Receivables and Human Resources. Reported directly to the President and responsibility for US $ 59 million (25% of the total operations in Mexico)

Continuous Growing of 9% in Sales in the last 3 years

Improve profitability of Rental Fleet. Control and reduction of maintenance expenses in by 20%

Part of the Team managing the Merger Madisa-Mextrac and later absorption of Cat Engines Business (Sapsa)

Personnel downsizing without affecting sales through merging 2 branches in Mexico City.

23% lowering in total expenses

Collaboration with GFCM (Cat Financial in Mexico) to establish the Finance Programs for Customers

Direct negotiations with State Governments and Corporate customers such as: Government of States of Hidalgo, State of Mexico, Cemex, Apasco (twice awarded Most Reliable Supplier), Geo Corporation, Ara Consortium, among many others

Collaboration with other regions in big negotiations such as Veracruz State where I was in charge of an operation of US $ 10 million, that included, financing and Customer Support Agreement for 30 months. Dealing with Bechtel Corporation in their pipeline project in the Southeast of Mexico

Collaboration with Caterpillar on the negotiations with Vulcan Materials - largest aggregate producer in USA - for a Strategic Alliance in the business Vulcan has in Mexico

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