PR, Marketing, & Whatever I'm Up To
Reading ListKEY STRENGTHS & GOALS
NATHAN ACOSTA
Email NathanProfessional Experience
Marketing Coordinator Fall 2011 – Summer 2012
Capitol Financial SolutionsProvided marketing support for 50+ financial representatives in North Carolina and VirginiaIntroduced new print collateral using graphic design and writing skillsManaged brand communications, marketing, social media, and web presences; coordinated media relations with regional print and broadcast news organizationsExecuted new marketing plans for the human relations and brokerage services departments
Communications and Member Services Coordinator Winter 2010 – Summer 2011
North Carolina Alliance for Athletics, Health, Physical Education, Recreation, and Dance (NCAAHPERD)Administered organizational communications via traditional public relations and new media: developed relationships with local and regional news media: developed relationships with local and regional print, radio, and broadcast news organizations, launched more than 50 YouTube videos, grew international Twitter presence, and served as project manager in the redesign of two websitesLeadership role in developing and executing event management and marketing plans leading to more than $100k of revenue in one yearExecuted public affairs campaign leading to two victories in a single legislative session, the first in the organization s 80-year historyRepresented the organization before state agencies and strategic partners and served a technical support and customer service role to more than 2,000 membersEducation
Bachelor of Arts,, Elon, NC May 2009
Major: Integrated Strategic Marketing/Corporate Communications
Self-financed approximately 30% of college expenses by working 30 hours per week while enrolled full-time.Internship Experience
Marketing/Communications InternFall 2009 Present
Cirrus Medical Staffing, Charlotte, NCResearched, planned, executed, and evaluated elements of a lead-generation driven social media marketing campaignAdministered a promotion which resulted in a 40% increase of Facebook fans in one monthResearched advertising opportunities and negotiated contracts, designed and executed online ads, evaluated the ROI of traditional advertising strategiesDesigned web copy and other written materials for a wide variety of target groupsCollaborated with a third-party marketing vendor on public relations opportunities, such as relationship building, survey construction, research, and a wide variety of other tasks
Media Intern Summer 2008
National Agents Alliance, Burlington, NCProduced training materials for the organization’s 8,000+ independent agents using Apple Final Cut Pro and Apple MotionProvided media support at special training events at the NAA “Campus” training facilityInternational Experience
Study Abroad in London, EnglandWinter 2008Submersed in 2,000 years of culture, art, history, and literature while studying English in the world’s capitolSharpened interpersonal communication, critical thinking, strategic, problem solving, and navigational skills while gaining a deeper perception of world affairs and an increased sense of resourcefulness/versatility when responding to frequent changeLeadership Experience
Executive Director Spring 2008 Spring 2009
Preheat 350, Elon, NCDesigned a student-run, college themed cooking television show and granted approval to produce from the student media boardManaged all facets of the production, including planning/research, production, post-production, promotion, and evaluationRelated Experience
Campaign Developer Fall 2008
Alamance Veterinary Hospital Burington, NCEngaged in small business development by designing a campaign based on a thorough understanding of target audiencesIntroduced a Twitter element into the proposal in October 2008 several months before the site gained mainstream popularity.
Media Relations Coordinator Spring 2008
Plaid Day Village of Alamance, NCProvided comprehensive public relations and media support for the organization’s annual “Plaid Day” festival event including:
two radio public service announcementsDistinctly noted for creating a flexible communications package compatible with both old and new media channels
Research Analyst Spring 2008
The Lighthouse @ Elon University Elon NCPresented findings to university administration after conducting market research to determine student feedback regarding imminent changes to “The Lighthouse,” a near-campus tavern popular with generations of alumni and acquired by the university
Assistant Project Manager Fall 2007
Residential Treatment Services of Alamance County Burlington, NCDeveloped new business relationships and facilitated communication between the client and student web teamConducted video interviews and other media to provide an enriching multimedia experienceNew Media/Technology Skills Include
Twitter, Facebook, LinkedIn, WordPress, Blogger, YouTube, Delicious, Digg, RSS, Adobe Photoshop, Apple Final Cut Pro, Apple Motion, Office 2007Other Work ExperienceCollectively 5 years of experience in fast-paced, team-oriented, customer-first environments as a teenager and college student. Please feel free to contact me for more information on this topic.
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About This Site
I'm a young professional living in McDowell County, West Virginia. I am skilled in marketing, PR, and communications. Learning something new is my favorite thing to do.
My blog covers a variety of topics, including the intersection of current events and PR, the convergence of old and new media, mobile technology, marketing, public relations, and the lifestyle of today's millennial generation workforce.
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