Marketing Manager

Jon Wright

Email: *********@********.***

Address: *** * ********* ****

City: Appleton

State: WI

Zip: 54913

Country: USA

Phone: 920-***-****

Skill Level: Director

Salary Range: $123,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

JJON D. WRIGHT

Home: 920-***-****, Mobile: 920-***-**** *************@***.**.*** 309 East Wentworth Lane, Appleton, WI 54913

Senior Marketing Professional

Extensive leadership experience in consumer and customer marketing, new-product innovation/launch, and business development. Diverse background spans small and large organizations across multiple product segments, sales channels, and geographies (US, Canada, South Africa). Proven track record of building brands through insights-driven strategies and integrated marketing campaigns. Fuels profitable business growth by defining comprehensive, long-term strategic approaches, driving brand penetration into new channels, and facilitating global expansion. Effectively builds and leads high-performance marketing teams. Expertise encompasses:

Brand Positioning Marketing Strategies Product Development Market Research & Analysis Insight Building

Competitive Assessment Marketing Communications Broadcast & Print Advertising Internet & Direct Marketing

Social Media Consumer & Trade PromotionP&L Management Budgeting Project Management

International Business M&A Evaluation Business Integration Process Improvement

SELECTED HIGHLIGHTS

* Managed three of the most recognized global brands-Birds Eye, Kleenex, and Huggies.

* Produced $30M in incremental revenue for Enzymatic Therapy by driving expansion of key product lines into mass market retailers, including Wal-Mart, Target, Walgreen's, CVS, Kroger, and Safeway.

* Boosted ConAgra Marie Callender's Frozen sales 27% through brand repositioning, product enhancement, and marketing support.

* Launched the Birds Eye Voila complete meal product line, creating a new product category and delivering sales of $100M in year one.

* Spearheaded the turnaround of a major consumer products business in South Africa for Kimberly-Clark; grew key product lines 15%+ annually by redirecting the Consumer Tissue business. Justified a $35M capital investment in a world-class production facility.

* Guided multifunctional teams in developing and launching innovations, such as Kleenex ColdCare and Kleenex Expressions tissues, which resulted in a six-point increase in market share.

CAREER TRACK

WRIGHT ADVISOR, Appleton, WI (principal-owned consultancy focused on business building) 2010 to Present

Principal/Consultant

Provides strategic marketing and management expertise to clients seeking to identify and leverage significant growth opportunities.

Certified Focal Point Business Coach by Brian Tracy - Work with business leaders to develop growth strategies and plans.

* Spearheaded brand equity studies for four consumer brands, creating brand architectures, frameworks, and positions for each.

* Designed marketing strategies and product positioning for a new, first-of-its-kind pet food.

* Created global expansion plans for consumer products business.

SCHWABE NA - ENZYMATIC THERAPY, INC., Green Bay, WI (a $180M natural medicine company) 2004 to 2010

Director of Marketing

Developed and implemented business plans, product innovation, and direct marketing strategies for Enzymatic Therapy's Consumer Business. Administered a $12M marketing budget. Led a high-performing marketing team and an internal creative group.

* Contributed to market share growth through the launch of multiple first-to-market product innovations. Won the first ETI Innovation Award for conceptualizing a product that was successfully introduced into mass market retail.

* Integrated many acquired brands into the portfolio, including Remifemin menopause products and Alpha Betic diabetic vitamins.

Director of Corporate Market Development

Designed and executed customer strategies to grow overall business through retail expansion and product innovation. Oversaw Customer Development Group personnel.

* Improved the effectiveness of the sales organization through creation of a customer tool kit and educational programs.

* Re-engineered the innovation process to expedite new-product development and commercialization.

CONAGRA FOODS, Omaha, NE and Toronto, ON (North America's second largest food company) 2001 to 2003

Director of Frozen Food Group, ConAgra Canada

Orchestrated the integration of the Frozen Food Group into the One ConAgra Canada business group. Defined Frozen Food vision and strategies. Recruited and mentored quality talent to manage the ConAgra Canada business. Managed marketing activities and outside agencies (advertising, promotion, marketing research).

* Substantially expanded market share of Frozen Pizza and Handheld Snack brands via integrated marketing campaigns.

* Launched Healthy Choice Ice Cream Novelties across Canada.

Marketing Director, Marie Callender's Frozen Foods

Developed and implemented business plans as well as strategic destination/framework, positioning, and growth roadmap for the Marie Callender's brand. Managed marketing strategies, activities, and personnel.

* Grew business lines by 27%, while dramatically improving total business profit margin, by restaging product lines.

* Was recognized as a Top 5 Grocery Products Pacesetter by IRI.

Director of Marketing, Frozen Prepared Foods International

Drove international expansion of the Frozen Prepared Foods business. Directed international marketing and sales personnel.

* Established the International Group's strategic planning and marketing planning process as well as the ConAgra Retail Company's global expansion plan, which consolidated and centralized International initiatives.

* Played a key role in M&A efforts, including acquiring a $60M Canadian company, forming a JV with a large food company in Mexico, and evaluating business alliances in Australia, Japan, Hungary, and the Czech Republic.

THE BIRDS EYE FOOD COMPANY, Green Bay, WI (a $1.3B food processing and marketing company) 1999 to 2001

Director of Marketing, Frozen Meals

Led the development and implementation of business plans for branded frozen foods. Established a strategic planning process and roadmap for long-term business development. Managed product innovation and marketing strategies, activities, and staff.

* Launched Voila complete meals which created a new product category and received a number of innovation awards.

* Defined master brand positioning for Birds Eye.

KIMBERLY-CLARK CORPORATION, Neenah, WI & Johannesburg, SA (a $17B Fortune 50 manufacturer) Prior to 1999

Associate Marketing Director, South Africa Consumer Products

Prepared and executed the business plan for South Africa operations. Established the marketing organization, including business processes and best practices. Oversaw product innovation, marketing activities, and five marketing professionals.

* Repositioned the brand portfolio and guided teams in launching new product innovations into the South Africa consumer market. Earned a top communication award in South Africa.

Senior Brand Manager, Kleenex Tissue North America

Directed marketing strategies to focus on building brand equity and launching innovations to increase market share. Provided leadership to three product managers as well as various innovation teams.

* Fostered long-term brand equity for Kleenex by defining guidelines for brand positioning, brand stretch, and core values; established the Kleenex brand development roadmap, including product innovation plan.

Global Marketing Manager, Family Care Sector

Formulated global business development plans to achieve corporate growth objectives for a $2B global business. Analyzed marketing strategies and provided coaching to international business units. Delegated tasks to seven technical and marketing support associates.

* Instituted the global brand framework for Kleenex and directed cross-functional teams in creating product innovations and marketing strategies that targeted development markets. Expedited speed to market by cultivating a global network to facilitate innovation transfer and exchange marketing successes.

Product Manager, Huggies Diapers

Designed marketing strategies and directed marketing activities to attain business volume and profit objectives for a $1.5B business. Supervised four marketing assistants.

* Led a cross-functional team to develop and launch Huggies Baby Steps diapers, which secured market share leadership. Introduced the Huggies for Him/Her diapers line extension, generating record sales volume for the Huggies Diaper business.

OTHER EXPERIENCE

Kimberly-Clark: Assistant Product Manager - Tissue; General Manager - Export Sales; Department Manager - Marketing Analysis

Accenture Consulting - Chicago, IL: Senior Consultant

EDUCATION

Master of Science in Marketing, University of Wisconsin-Madison Bachelor of Science in Management, Purdue University

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