Marketing Sales

Michael Guerrieo

Email: *********@********.***

Address: ** *******

City: Irvine

State: CA

Zip: 92602

Country: USA

Phone: 213-***-****

Skill Level: Management

Salary Range: $150,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

A professional and focused marketing executive with proven experience

I have over 12 years of leadership and management experience and have been in the industry for 18 years. I have strong organizational skills and a solid work ethic. I am an excellent problem solver who thrives in a fast-paced, high energy environment and have an enthusiastic entrepreneurial spirit.

PROFESSIONAL EXPERIENCE

FVP, Director of Online Marketing at Opus Bank, Irvine, CA November 2011 - Present

Responsible for the day-to-day marketing and advertising efforts for all online channels.

Work directly with the CMO and the CEO, managing contracts and budgets over $1.4 Million.

Responsible for planning and directing all online marketing strategies which include internal and external websites, emails, surveys, SEO, SEM, mobile, video, social media and online display advertising.

Facilitate business development strategies and training to support sales lead and new revenue generation.

Establish a roadmap for emerging channels like mobile, social, international and new devices.

Develop traditional and triggered campaigns targeting prospects via models, personas, user behavior and other key indicators, then monitor the success and effectiveness to adjust for better performing ROI.

Manage contracts and project development and develop relationships with agencies and 3rd party vendors.

Monitor analytics, surveys and A/B testing to create and optimize scalable funnel programs that increase site traffic and deliver high performing campaigns to convert leads into sales.

Oversee online campaigns that include keyword development for SEM/PPC, banner display ads, triggered & direct emails, syndicated content and SEO for website landing pages, micro-sites.

Manage annual division budget for all owned media channels as well as paid channels.

Work with executives and divisions such as audit, compliance & legal developing policies and procedures.

VP of eCommerce Group, Marketing at City National Bank, Los Angeles, CA 2004 - October 2011

Was responsible for all the online marketing and advertising efforts of the City National Bank, reported to the CMO, and managed the divisional advertising budget of over $2.2 Million.

Led and mentored a team of 6 technical and creative professionals working with cross-functional departments, maintaining relationships with in-house as well as outside agencies.

Oversee all areas of online marketing including paid advertising, PPC, SEM, SEO, email, banner ads, affiliate programs, social media, webinars, videos, mobile devices and apps.

Developed internal "Storytellers" Blog that inspired and improved company-wide performance.

Analyzed and measured KPIs to increase ROI for paid campaigns and optimized ad funnels.

Owned the CRM database for planning client retention programs and prospect cultivation.

Marketing Director, IP Marketing, Toronto Canada 2001 - 2004

Managed 16 marketing and creative professionals working with sales and business developers.

Developed and managed the overall strategic marketing plans, divisional P&L and budget of over $6 Million, direct, online, events and PR communications both domestic and international.

Responsible affiliate drip-campaigns, measuring satisfaction, maintaining client retention, cultivating prospects and increasing site traffic, referrals and consumer acquisitions.

Formed co-marketing partnerships with affiliates in UK, France, Canada and the US.

Oversaw trade show management, scheduling, collateral and materials, exhibits and strategies.

Responsible for all online channels including paid PPC, banner ads, SEM, affiliate content syndication, SEO, email, subscriptions, ecommerce, landing pages, syndicated content.

Aligned on and offline campaigns by using landing pages, redirects and PURLs and expanded the SEM, PPC, SEO and blogs to increase leads and referral results.

Online Marketing Manager at Yahoo! Music, Santa Monica, CA 1999 - 2001

Led marketing and creative teams responsible for all online properties and advertising.

Managed an annual budget of over $6500,000 and worked to successful renegotiate with vendor services and fees saving the company almost $250,000 .

Grew scope of existing accounts and leveraged additional in-house services.

Introduced web based analytics to determine the success of content and interaction.

Expanded relationships with affiliates, agencies and internal business units.

Planned and established reports for capturing measurable results and driving ROI.

Developed content management system (CMS) for all content and digital assets.

Developed a user profile area to manage, accounts, downloads and play-lists.

Marketing Manager at Verizon, Cambridge, MA 1994 - 1999

Oversaw a team of 10 designers, developers, content writers and database experts.

Developed intranet sites, databases and interactive presentations for executives and sales teams.

Presented PowerPoint presentations at trade shows and to corporate executives.

Managed websites, syndicated content and analytics, including SEO and SEM.

Worked to develop project profiles, RFPs, review cycles, timelines, budgets and ROI reporting.

Managed and coordinated with outside vendors on multiple projects with hard deadlines.

Established an in-house online production of marketing and advertising collateral which increased delivery, efficiency and reduced costs by $250,000.

EDUCATION

I earned my Bachelor's degree in 1994 from Framingham State University in Marketing Communications with a minor in Art History. I am currently pursuing my Master's Degree in Business Administration and Marketing.

Framingham State University - Framingham, MA

Bachelor of Arts in Marketing Communications 1990 - 1994

ACTIVITIES/HONORS

Active in the community, I am a volunteer and contributor with Junior Achievement of Southern California, Habitat for Humanity, Ronald McDonald House Charities of Southern California, LAPD Devonshire Police Activity League Supporters (PALS) as well as Los Angeles Economy & Jobs Committee. I'm a member of City National Bank's environmental committee the "Green Ladder." And, I am proud to have worked with and mentored talented minority youths as part of a corporate internship program INROADS. I was also honored with an ADDY award for my work on the City National Bank 2012 "Testimonial" video campaign.

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