Design Development

Sriram Thodla

Chicago, IL 617-***-**** ******.******@*****.***

Expertise in product & service development strategy with a multi-disciplinary background

Summary

including technology, business and design

Institute of Design at Illinois Institute of Technology

Education

Masters of Design, 2009 Candidate

U.C Berkeley, Berkeley, CA

Bachelors of Science, Electrical Engineering & Computer Science, 1997-2001

Robotics Applications In Hospitals Couchsurfing.org

Relevant Projects

User Ethnography, Insight Development, Systems User Ethnography, Interviews & Observation,

Analysis, Systems Prototyping Insight Analysis, Concept Development

Rethinking US Health care Wireless Presentation Remote

Industry Research, User Interviews, Large Scale User Ethnography, Industry Research, Competitive

Systems Design, Concept Development Analysis, Design Analysis, Financial Analysis, Design

Synthesis, Concept Development, Prototyping

Target, Minneapolis, MN, Innovation Group Intern, 6/07-8/07

Experience

Developed retail concepts for a section of the Target store using user ethnography & design

analysis frameworks.

Reccomended merchandising and user experience improvements for a section of the

Target store based on user ethnography and design analysis frameworks

Created product concepts using the user centered innovation process

AMR Research, Boston, MA, Senior Retail Client Research Analyst, 1/04 - 12/06

Provided product marketing and strategy advice for retail software vendors

Designed and executed a retail ethnographic study to understand implications of

technology deployments at the retail store

Managed $1.2 M of client base annually

Published over 10 research studies on retail technology applications

Coursework Experience in building relatioships with C-level executives

Design Planning

Design Analysis

Watch360, Saratoga, CA, Product Strategy/Co-Founder, 9/02 12/03

Design Synthesis

Product Design

Responsible for Co-Founding Watch360 using existing iMorph technology

Communication Design

Prototyping

Responsible for product strategy and user experience (UX)

Production Methods

Intellectual Property Developed the Watch360 application UX using user research and analytics

Economics of Product Design

Cultural Human Factors

iMorph, Palo Alto, CA, Product Development & Consulting, 8/01 9/02

International Business

Led nine external consulting projects from concept to deployment

Skills

3D Studio Max

Experience in needs analysis, application development, user interface design

Photoshop

Developed the application user interface for Infominder.com, a current web offering from

Illustrator

InDesign iMorph used to track information online

Flash

PHP

Viacom, New York, NY, New Product Development Internship, 6/98 8/98

HTML

CSS

Helped evaluate new products for deployment within Viacom subsidiaries

Javascript

Assisted in rolling out SGI asset management software for MTV, Nickelodeon

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