Sales Customer Service

RADCLIFFE GODDARD RESUME

415-***-**** (p)

415-***-**** (m)

********@***.***

www.rgoddard.com

OVERVIEW

Outstanding organizational, project planning and analytical skills Excellent written and verbal

communication skills Nonprofit administration and marketing experience eCRM and other database

fluency and experience with development software HTML email and newsletter design and coding

Strong technical bent

EXPERIENCE

LANEY COLLEGE, Oakland, CA 2011

Internet Promotions Consultant

ArtSpectrum@Laney, an event celebrating art, industry and design on the Laney College campus

correlating with Laney Week's 40th year celebration marking the collaboration between Laney College

students, faculty and the greater Oakland art community.

Developed, designed and implemented event email marketing campaign using Constant Contact

Designed graphics and wrote content for emails and event-related website

Educated staff on benefits of email marketing for greatest impact and best results

Generated code-compliant, HTML email templates reflecting Laney's identity and the spirit of

the event

ArtSpectrum@Laney was Laney College's most well-attended, on-campus event

PRIMARY CARE PROVIDER/ESTATE TRUSTEE, San Jose, CA 2009 - 2011

Served as full-time care provider, medical advocate and Trustee of the Estate for chronically ill

parent.

Undertook full responsibility for managing trust and financial matters using Excel to maintain

accurate records and detailed accounting of information and assets

Kept current on computer skills (mastering HTML email coding and design and CMS content

through self-directed study)

Organized metatdata and asset management of over 5,000 slides and 1,000 negatives using

Photoshop editing, InDesign page layout and Bridge for photojournalism project

Used Illustrator, Photoshop and Acrobat to design letterpress invitation and program for

memorial celebration

Created image, montage video in Aperture and uploaded to Vimeo

RADCLIFFE GODDARD RESUME

CALIFORNIA NEWSREEL, San Francisco, CA 2007 - 2008

Internet Promotions Consultant

Provided groundwork and analysis to strengthen online identity, enhance website functionality and

integrate effective Internet marketing strategies with traditional efforts for a nonprofit distributor of

social justice documentaries and independent films.

Developed project plan for internet promotions and web site enhancements including email

marketing outreach, the addition of dynamic web content and web site traffic analysis

Conveyed value of engaging constituents and clients by incorporating film clips of new

documentary releases

Strategized methods to communicate more effectively with customers and constituents though

regular, directed and targeted online communications

Generated code-compliant HTML email Newsletters and Ad Hoc email broadcasts reflecting a

consistent look and feel that matched the organization s values and identity and distributed

using Constant Contact

Rationalized disparate list sources and generated new, permission-based lists

LULLABY LANE, San Bruno, CA 2006 - 2007

Independent Contractor, Web Production Artist

Photoshop image production to generate, enhance and upload hundreds of product images for

publication on ecommerce retail site of a Children s and Baby s Superstore.

Systematized image production functions resulting in increased image output and created

actions for image resizing and other automation

Created updates of product pages and optimized graphics for Commerce Web site including

layout with a clean aesthetic and attention to detail

NETSQUARED.ORG., San Francisco, CA 2005 - 2006

Sponsorship Manager

Managed new sponsor business development, event planning, print, direct mail, email collateral

content for first-run NetSquared technology forum launched by the nation s largest nonprofit

technology provider, TechSoup.org.

Prospected for new business by following industry trends and events

Conducted telephone and in-person sales outreach to corporate clients

Developed custom sales presentations and exhibit/sponsorship benefits

Landed first new corporate sponsor for Web 2.0, social networking event

GROUNDSPRING.ORG. (NETWORK FOR GOOD), San Francisco, CA 2004 - 2005

Director Sales, Marketing

Managed sales, marketing and customer service/support operations for nonprofit technology

application service provider (ASP).

Executed successful sales and marketing plan including forecasts, policies and budgets

Grew revenues by 125% exceeding 2005 plan goals for largest nonprofit ASP

RADCLIFFE GODDARD RESUME

Handled a variety of tasks related to institutional and individual giving via Salesforce.com and

Raiser's Edge

Highly successful outreach and account management activities resulting in increased business

and glowing word-of-mouth referrals

EDUCATION

University of California, Santa Cruz, California

Completed course requirements for Bachelor of Arts in Biology

Oakes College Distinguished Service Award

PROFICIENCIES

Microsoft Office Suite, Salesforce.com, Raiser's Edge, Filemaker Pro, OmniGraffle, Constant

Contact and MailChimp

Fluency with Adobe CS4 Extended (Photoshop, Illustrator, InDesign, Dreamweaver, Flash and

Bridge) and Final Cut Pro

Command of semantic XHTML, the DOM, CSS and social networking tools

Working knowledge of Javascript and PHP/MySQL Wordpress, Tumblr, Twitter, Google+

MAC and PC platforms

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