Sales Manager
Resume:
Brad Hadley Freelance writer and web developer
** **** ***** ****, ***** Berwick, ME 03908
Summary
With more than thirty years of writing, marketing, sales, management, and computer
technology experience, I can help you communicate more effectively with your
customers, suppliers, and employees. I can get the right information to the right people at
the right time in a form that meets your goals.
I am a freelance communications expert providing technical and business writing, web
site creation, and other communication services to businesses, organizations, and
individuals. Whether you need a marketing brochure, procedures manual, company
newsletter, or a web site, I can make it happen on time, on budget, on target.
Functional summary
Researches, writes, edits and coordinates the delivery of written communication for both
online and print media including but not limited to white papers, web site content,
marketing collateral, user guides, specifications, proposals, newsletters, and
presentations. Experienced with developing and creating compelling value propositions
for technology companies at both a corporate (business benefit) and product (technical)
level. Translates complex ideas and processes into appropriate language and form for the
target audience. Ensures conformance to applicable standards. Works with all levels of
corporate and customer organizations to gather information, define appropriate
communication methods, and deliver the final information product.
Experience with a wide range of products, information types, media, and target
audiences. Proficient with most commonly used information development tools,
including, but not limited to MS Word, PowerPoint, Excel, HTML, CSS, JavaScript,
PHP, MySQL, BookMaster/BookManager, and Photoshop.
Education
* B.A., English, Florida International University, Miami, FL
* B.S. Computer Science, Florida International University, Miami, FL
* IBM training in: Programming, Information Development, Management, and
Marketing
* Massachusetts Institute of Technology (M.I.T.), Summer Session:
Communicating Technical Information
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Employment History
2004-present
Freelance Writer and Web Site Developer
* Developed marketing, sales, and user documents for small businesses
* Developed web sites for non-profit and small businesses
2003-2005 IBM Corporation, Systems and Technology Group
Business Development Manager
* Developed marketing plans for joint IBM and Business Partner offerings
* Created marketing collateral to express joint value propositions
* Coordinated activities executed by world-wide marketing organization
1999-2003 IBM Corporation, Sales & Distribution
Software Sales Specialist
* Responsible for US east coast sales of database software products
* Developed and executed sales strategy within assigned territory
* Exceeded sales quota every year
1996-1999 IBM Corporation, Software Group
Business Partner Sales Support Specialist
* Developed and implemented business partner support program for imaging and
content management products
* Negotiated joint marketing contract with senior partner executives
* Provided sales and technical guidance to IBM sales representatives and partners
* Exceeded sales goals every year
1993-1996 IBM Corporation, Software Group
Marketing and Sales Support Specialist
* Developed and executed marketing programs for IBM's softcopy publishing
products.
* Provided sales and technical guidance to IBM sales representatives and IBM
business partners.
* Planned and executed trade show plans, performed demos, and ensured lead
follow-up.
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1989-1993 IBM Corporation, Corporate Staff
Senior Consultant
* Defined corporate-wide standards for internal and customer documentation
* Maintained corporate standards manual and database
* Trained all IBM Information Development functions on standards
1982-1989 IBM Corporation, Information Development and Human Factors
Senior Manager
* Managed between 3 and 6 first-line managers of Information Development,
Human Factors, and Graphic Design departments and direct staff, totaling 150
employees
* Defined strategy for assigned software product libraries
* Performed middle management personnel responsibilities
* Key member of Softcopy Strategy committee resulting in corporate standards
* Designed retraining program to develop software technical writers; program used
at IBM and local college
* Taught writing and library design within IBM and at a local college
1978-1982 IBM Corporation, Information Development
Department Manager
* Managed group of between 10 and 20 writers, graphic designers, and production
personnel
* Coordinated department activities with product development, human factors, and
corporate standards
* Performed first-line personnel responsibilities
1974-1978 IBM Corporation, Information Development
Information Developer (writer) and Publications Planner
* Designed library of user guides for IBM software products
* Wrote user guides, sales brochures, and diagnostic manuals
* Managed the translation and production of assigned manuals
* Key member of committee to define corporate-wide user guide standards
* Taught writing and library design within IBM
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References
Available on request.
Contact Information
91 York Woods Road, South Berwick, ME
Phone: 603-***-****
E-mail: ****@**********.***
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