Project Manager Marketing

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voicemail: 240-***-****

Email Heidi

voicemail: 240-***-****

LinkedIn: http://www.linkedin.com/in/heidistrommoon

OBJECTIVE: Successful interactive agency professional with over 15 years experience in online strategy, content, marketing and project management seeks challenging growth environment to lead strategic engagements and cross-functional teams.

SKILLS SUMMARY: Online marketing, search marketing, social media marketing, email marketing, interactive strategy, digital strategy, analytics, metrics, content creation, content editing, content strategy, client management, client service, team leadership, project management, oral/written communication, business analysis, interaction design, information architecture, user experience, user testing, A/B testing, usability, requirements gathering, requirements documentation, scopes of workPROFESSIONAL EXPERIENCE:

Director of Marketing, 2008-present,, Washington, DCLead interactive marketing strategy for all client engagementsDevelop company portfolio of marketing servicesLead analysis and strategy for $2M yearly client advertising contract with Top 3 online travel agencyLead interaction design strategy in concert with design staff, advising on best practices for conversion strategy, usability, landing page optimization, and user experienceDirect staff of marketing strategists in ongoing campaign implementation and management, including dashboard reporting, search engine optimization, search engine marketing, social media marketing and email marketing campaigns

Director of Client Services, 2005-08,, Washington, DCServed as engagement lead for development and launch of redesigned site for Congressional QuarterlyServed as business strategy lead for interactive wireframe applications for GEICO that redesigned the interaction and interface for online quote and purchase, and Policyholder Services CenterLed cross-functional teams in strategy, development and deployment of marketing sites for GEICO (www.goldengecko.com, www.mygreatrides.com)Supervised team of project managers, interactive analyst and traffic manager, serving over 50 clients

Interactive Project Manager/Producer, 2002-05, CDG Solutions, Washington, DCLed cross-functional teams in multiple projects, including web site development, web application development, online marketing campaigns, and branding/identity campaigns, providing strategic direction and day-to-day managementServed as primary contact for multiple client accounts, managing client communication and expectations; regularly sharing information with team membersCreated and managed deliverable documents, including project schedules, information architecture schema, creative and project briefs, wireframes, budgets/statements of work, and proposals

Steering Committee Chair, 2002-03; Executive Board member, 2003-present; Programming co-chair, 2000-01, committee member, 1999-2000,, Washington, DCOrganized steering committee meetings, co-ordinated volunteers; provided strategic guidance; and suggested selected program topics, publicized and co-ordinated events for 4,000-member professional association of women in new media

Producer, 2001-02, IDEV, Silver Spring, MDManaged multiple client accounts, serving as primary client contact for communications, approval, information gathering, and productionLed team in creating and implementing marketing campaigns for Stuart Weitzman client siteCreated and implemented media buys on theknot.com and Google AdWords campaigns for Stuart Weitzman site, contributing to year-over-year sales increases of 100%

Associate Producer, 2000-01, IDEV, Silver Spring, MDHelped manage multiple client accounts, including Stuart Weitzman and Etienne Aigner e-commerce web sitesContributed to production of Al Gore 2000 Presidential campaign siteManaged launch of Stuart Weitzman Shoe Museum and Online Trunk Show 2000 promotion sites

Webmaster, 1998-2000, American Nurses Association, Washington, DCCreated, designed and maintained pages for, the web site of a 100,000-member professional association; doubled user sessions from 1998 to 1999Wrote and edited weekly email newsletter of relevant news updates for association membersHelped plan, design and launch two major e-commerce ventures: online continuing education and online bookstore, bringing in $40,000 in revenue in first 4 monthsCo-ordinated electronic publication of award-winning peer-reviewed EDUCATION:Tulane University, New Orleans, La. Bachelor of Arts in Communication, summa cum laude, departmental honors in communication, Phi Beta KappaUniversity of Birmingham, Birmingham, England, Junior Year Abroad

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