Real Estate Marketing

Mark Pullinger

Email: **********@********.***

Address: ***** ****** ****

City: Deer Park

State: IL

Zip: 60010

Country: USA

Phone: 847-***-****

Skill Level: Director

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

QUALIFICATIONS

MARK PULLINGER

20347 Meadow Lane

Deer Park, IL 60010

847-***-**** home

847-***-**** cell

**********@********.***

www.markpullinger.com

www.themarketingimperative.com

Objective

A Marketing Vice President position that fully utilizes my leadership, skills and creativity in directing the marketing and communications function for my employer.

Summary

Experienced marketing and communications expert with 20 years of experience. Skilled at creating and managing multi-media advertising and marketing campaigns. Unique experience selling and marketing luxury homes. Excellent awareness of online marketing best practices and procedures. Strong project management skills. A proven leader who is used to high visibility roles.

Regional Vice President of Marketing

Coldwell Banker Residential Brokerage, NRT, LLC

September 2012 to Present

Reporting to the President and CEO of the Southwest Region, I am responsible for developing and executing a clearly defined marketing, advertising and communications strategy that supports consistent revenue growth and enhances brand awareness for all of Southern California and Arizona. Manage 54 staff in multiple locations. Attend listing appointments with Previews Luxury Home Marketing Program staff members to secure high end listings.

Accomplishments:

* Developed a cutting edge online magazine featuring Coldwell Banker listings

* Generated 2013 marketing plan with budget of over $20million

* Created new App for our flagship marketing program

* Reorganized staffing for greater efficiency

* Worked with Public Relations company Rogers and Cowan to publicize $58 million listing in Beverly Hills

* Planned gala awards event in Beverly Hills for over 400 top producing attendees.

Vice President of Media, Marketing & Technology

Koenig & Strey Real Estate, HomeServices of America, a Berkshire Hathaway Affiliate

December 2009 to September 2012

Strategic direction of all marketing, advertising, public relations and information technology functions within Koenig & Strey. High profile communications role with extensive public speaking. Develop highly effective marketing and communication strategies that set Koenig & Strey apart in the Chicago area. Provide in-depth guidance and positive leadership on best practices for New Media to Sales Managers and Sales Associates.

Accomplishments:

* Successfully created a new brand identity for Koenig & Strey after its acquisition by HomeServices of America

* Project managed creation of a new website

* Developed & launched Media 360, a new marketing strategy shifting the emphasis of our media presence away from print advertising, toward television, radio, and the Internet

* Originated all new seller and buyer sales materials

* Directed the creation of award winning brand advertising campaigns online, on radio, television and in print that positioned Koenig & Strey as the premier brand for real estate services in Chicago

* Improved Koenig & Strey`s Search Engine Optimization 28% through organic SEO, Social Media, Blogging and Pay Per Click programs

* Relied on by parent company to assist in creating smooth executive transition during abrupt change in Koenig & Strey leadership

* Successfully managed overall Marketing and IT Department budget of $3million

Vice President, Director of Marketing and IT

Rubloff Residential Properties

February 2006 to December 2009

Managed the overall strategic direction of the Rubloff brand, developed marketing programs for large developments, and successfully managed the Marketing and IT staff of 10. Successfully planned and created extensive brand awareness through the use of advertising and marketing campaigns that increased Rubloff market share 15% and made Rubloff one of the leading recognized real estate brands in Chicago. Directed the marketing and advertising for two of Chicago`s most successful high-end real estate developments; Lincoln Park 2520 and The Ritz Carleton Residences.

Accomplishments:

* Managed the complete redesign of the Rubloff Corporate website

* Successfully transitioned the company to a web based advertising platform

* Lead the effort on Web 2.0 initiatives, including blogging and social networking

* Created a program offering Rubloff agents a turnkey solution for their own personal websites

* Dramatically improved the Search Engine Optimization of Rubloff.com, putting the site on page one of Google for the most relevant search terms

* Created www.RubloffPresents.com, an innovative Internet luxury real estate magazine, which highlighted Rubloff as the premier luxury real estate brand with distribution to more than 600,000 subscribers of the online editions of The Wall Street Journal and The New York Times. Advertising space was bought by agents and Rubloff Presents earned over $23,000 in revenue.

* Successfully created and launched Rubloff Elite, a luxury marketing program designed to target affluent buyers and sellers

Vice President, Director of National Marketing for Company-Owned Enterprises

GMAC Home Services

2004 to February 2006

In November of 2004, promoted to direct national marketing and advertising programs for the parent company of Koenig & Strey, GMAC Home Services. Reorganized national marketing resources and assets for more effective marketing and improved ROI.

Vice President, Director of Marketing and Advertising

Koenig & Strey GMAC Real Estate

2002 to 2004

Directed corporate advertising and marketing for a $4.6 billion real estate firm including day to day management of 16 creative staff. Directed all marketing and advertising for Trump International Hotel and Tower, Chicago including the highly successful launch.

Director of Sales

Florsheim Homes, Stockton, California

August 2000 to May 2002

Managed a sales department for a builder-developer with approximately 450 plus unit sales per year. Hired, trained, motivated and evaluated Florsheim Homes sales agents and sales assistants.

Director of Market Research & Planning

Bernard Marketing, Walnut Creek, California

June 1998 to August 2000

Researched, developed, and compiled comprehensive market analysis of potential residential properties for builder-developer clients; including KB Homes, Pulte Homes, Southern Pacific, & Florsheim Homes.

E D U C A T I O N

Northern Illinois University, Dekalb, Illinois

1984 Master of Public Administration

1981 Bachelor of Arts, International Relations

Contact this candidate