Content Social Media

Hi! I'm David P. Woods, a web content and social media specialist living near Toronto.

Currently, I work for, a web company in Waterloo. I'm editor of the men's lifestyle site and also the pro football site . I've produced content for a bunch of other cool sites, too.

To the right, you can see some samples of my work. Below, you can find out more about me.

David P. Woodswoodsdavid@gmail.com905 484 9365 (mobile)Profile

I am a creative, sharp communicator with exemplary writing and editing skills, an intricate understanding of new media and a relentless drive to succeed. Creating and disseminating web content that is entertaining, informative and innovative is what I do best.Employment HighlightsEditor and Social Media CoordinatorAugust 2006 to Present

Rebellion Media, WaterlooManage and create content for a network of news blogs that received over ten million unique visitors last yearLead the creative process in branding, navigational design and editorial strategy for numerous major consumer-based portal websites and blogsSupervise content creation process for network of sites, using both internal and external resourcesPost articles to network of sites and track performance using various analytics toolsMonitor social media landscape to identify trendsPromote network of sites and engage with visitors using various social media toolsOptimize website architecture and article content for search engine rankingsAssist in the creation of ad campaigns, including writing ad copy for PPC and banner ads and conceiving of landing page environments optimized for conversionWrite, direct and edit promotional videosMultimedia SkillsExemplary writing and editing skills, able to accurately report news within minutesIntricate understanding of web culture and social media (Facebook, Twitter, Tumblr, Instagram, Pinterest)Extensive knowledge of search engine optimization, in terms of both site architecture and content creationExtensive knowledge of all major web publishing platforms (Wordpress) and web analytics applications (Google Analytics, Webmaster Tools)Proficient in photo and video editing (Photoshop, Final Cut, Premiere) as well as major office applications (MS Office)EducationB.A. (Honours), Communication Studies and Multimedia, 2006McMaster University, HamiltonCompleted both the Mass Media and Cultural Studies streams of McMaster s Communication Studies and Multimedia Program, which encompass a theoretical perspective of communication (theories of audience reception, critical analysis of media) as well as training in a range of practical skills (writing press releases, designing advertising campaigns)Maintained an exceptionally high level of academic achievementSocial Media Practitioner Certificate Program, 2012Market MotiveCompleted intensive 12-week program covering customer relationship management, building vital campaigns and other social content strategies

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